Tag Archives: Twitter

How to get the most out of Twitter

Twitter Benefits
We all know how popular Twitter is amongst celebrities and athletes. Twitter can also be a powerful tool for companies and brands to connect with its customers, employees, and business partners only if used correctly.

Benefits of Twitter include increased brand awareness and a renewed sense of thought leadership, not to mention improved website traffic and conversions.

You make being asking yourself how do I use it or how does it work? Even you you understand the workings of Twitter, sometimes it is difficult to come up with the right thing to say and when to say it.

For all those entrepreneurs who want to build their brand, increase visibility, and grow your reputation, follow the Twitter habits of the savviest account holders.  Here are a few examples of what they do and benefits:

Use Twitter and stay active – The most effective Twitter users are those that stay active. Don’t just reserve an account name. Use it to the hilt. Engage your audience and engage.

Create a Hashtag – Try create a unique twitter hashtag you own and use this hashtag on other platforms like YouTube, Vine, Instagram, and Facebook. Hashtags improve your online visibility and with a unique hashtag, that presence becomes more valuable.

Always respond to Notifications – Twitter is social platform that allows you to engage and part of the business personal branding. You can schedule tweets or post tweets spontaneously. Smart entrepreneurs know that scheduling saves time, but spontaneity increases engagement levels. Both are important.

Use Twitter as a learning platform – Twitter is not only a social platform to for personal use and company branding, but it can also be used to learn. The platform can be used to engage in a real time conversation about business, entrepreneurship, industry information, tips, hacks, techniques, and anything else that pertains to your niche. Control the feed you receive and when you receive them. Use ‘tailored trends” and choose relevant topics. Create lists of people that you want to follow.

Retweet and stand out – Reweeting your messages can help you build your reputation and visibility. Perhaps tweet in the morning and then retweet at the end of the day. Tweeting the same tweet two to four times saves you time, communicates your passions, improves your reach, and connects you with the people who matter.

Benefits of Twitter include the following:

  • Increase brand awareness
  • Keep up with the latest trends in your industry
  • Promote your blog content, videos, presentations, etc.
  • Boost your website SEO
  • Drive website traffic
  • Get instant feedback about your products and/or services
  • Increase the reach and impact of your PR initiatives
  • Gather real-time competitive intelligence
  • Monitor your brand reputation
  • Support your recruiting efforts by connecting directly with potential employees
  • Gain direct access to high profile individuals

Conclusion

To make the most out of Twitter all you need to do is talk about what you are doing,   share you passions, talk about things you love. Passion is contagious.

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Social Networking Blunders which may prove to be expensive lessons

 

During the past several years, social networks have grown at unheard of levels. What we identify now as numerous distinct social networks which began as only a couple of simple sites. Every one of these social networks focus on assisting you to make connections with other individuals. There are plenty of networks that assist you to seek out individuals from the past. It is possible to become a member of networks that permit you to establish professional connections for business reasons. Several other networks center around linking individuals with interests in similar hobbies. Several larger networks were developed to turned out to be home to a number of smaller networks. Attempting to come up with solutions to leverage each one of these online networks can certainly be a difficult task. You can without doubt improve your business with social networking. All you need to do is to find an approach which works for you.

There is no rule or opinion that suggest you create profiles on every social networking site available. Plenty of internet marketers are of the opinion that it is essential to blanket the social networking marketplace with their profiles. This is often not the very best approach to take. Remember, the more networks you subscribe to the more time you will need to manage your profiles. It is far better to create fewer profiles that you able to manage and update on a regular basis rather creating numerous profiles that are never updated. An inactive profile gives the impression that you no longer exist. For anyone who is without a profile, you can easily create one. First find the most appropriate network to fit your needs and requirements.

 

 

Prior to joining any network you ought to put some thought into it. Yes, networks like Facebook and Twitter are very effective for almost every medium. Various other platforms, for example Classmates.com, usually are not that well suited for marketing and advertising purposes. It is far better not to squander your time and energy on networks that will not take your business anywhere. By doing this you will end up having more time to spend on networks that will actually assist you with your goals and objectives.

A vital factor to keep in mind is that if you should receive any messages via any of these platforms, it is essential to reply to any message. Regardless of whether updating your profile is a task you perform on a regular basis or not, the minimum you have to do is replying to all inquiries. If you are responsive to those people that who make an effort to interact with you, then you will get away with not updating your profile on a regular basis. It will also give the impression that you are person who truly really cares about his or her contacts, and provides them more value than individuals who just happen to pass by. This is often a fantastic way to get individuals to have confidence in and trust you. In the end, sales is all about trust. Consequently you are in position to earn more income.

Social networking is an incredible strategy to expand your company brand, service or product. Companies that are focused on growing their customer base understand that it is essential to join and manage several social networking sites. Social networking also offer excellent communication options. After all, these networks provide you with vital interpersonal-contact with potential buyers, which means you stand a significantly better possibility of making money.

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Digital Marketing for the Small Business

While big business and established brands have seemingly endless budgets and an army of tech-savvy staffers, many small businesses are left scratching their head at this “whole Internet thingamajig”.

This article will give you practical advice and some of the basic know-how needed to move into the online world. But before we delve into some of these low-cost tips and tricks, you should consider what exactly you are hoping to achieve.

Strategy

The first thing you need to do before even opening a browser is to look inwards. Ask yourself (or your employer) a few vital questions:

•    Who are you and what is it about your identity that makes you useful?
•    Would it be suited to the online world?
•    What would your brand gain from going digital?
•    How much time and money can you invest?
•    How does online marketing tie in with your overall marketing and business objectives?
•    Who are your competitors? These might extend beyond organisations that compete with you on the basis of price and product and could also be competition in the form of abstracts such as time and mindshare.

These are all important questions that should be answered before even attempting to move your brand online.

Objectives are vital for any planned expansion. For instance, an objective could be to grow a community of fans around your brand in a particular country. Thus, your key performance indicator might be fan numbers, and you could look to set a target of 5 000 Facebook fans over six months.

Step one – create your own space

The first thing you will need to do as a small business without an online presence is to stake out your base. This should be the first port of call for any consumer wanting to know more about your brand or hoping to get in touch.

Register for a domain in line with your brand identity. To put it more clearly, register a domain that actually ties in with your business. Choose something that is easy to remember and relatively short – long URLs or ones with unusual characters are likely to either be forgotten or entered incorrectly.

Be prepared to invest money in your website. For a small business this is the one section where you shouldn’t skimp. A proper base of operations, with all the relevant information and an easy to use content management system will go a long way in turning your offline brand digital. You may have to spend initially.

But remember that without a website, your brand could come across as a fly-by-night company trying to make a fast buck online. A website serves two purposes. Firstly it informs consumers about your company – what it offers, its history, how to get in touch and any other information you’d like to share. Secondly, it acts as a platform to give your band exposure and credibility. For example, a bed and breakfast without a website might look untrustworthy or shabby, while one with a relatively simple website would use it to showcase great reviews and testimonials.

Yet another perk of owning your own space is that you’ll be able to drive traffic through useful or interesting content. Create infographics, reports, whitepapers, directories or anything else that might be relevant to your brand, and then share! This brings us to our next step.

Step two – getting social

After you’ve gone about giving your brand an Internet home it’s time to move onto the ever-popular social networking aspect of digital marketing.

Social media has changed the way we go about our lives. Never before have so many people, from so many different places had the opportunity to communicate so easily and at no cost (besides an actual Internet connection). This has changed the ways brand behave, both online and off. Consumers are now able to interact with brands completely in the public eye, whether they’re attacking or complimenting it still has the chance of being seen by scores of users.

From a strategic perspective, social media is useful for branding, raising awareness of the brand story and allowing the consumer to become involved in the story through collaboration.

Social media platforms also play a role in building awareness, due to their shareable, viral nature.

They can also provide crowdsourced feedback via open graphs and social analytics systems.

Choose a social network where you think your consumers will feel most comfortable interacting with you. Remember, social spaces are owned by people, not brands.

Consider establishing a strong presence on Facebook and Twitter – the two most popular social networking platforms in the Western world.

Both of these networks are free to use, so go ahead and create a Facebook page and a Twitter handle. Start by inviting friends and family members, drive traffic from your (new and snazzy) website by inserting icons representing these platforms (called chiclets), and include links to your pages in email signatures. Don’t spam people with messages, but use your already existing network of contacts to get the ball rolling.

Below you can see a section of Quirk Education’s infographic on online learning. Try to create content which is meaningful and relevant to your brand as this will work towards establishing yourself as a thought leader in the field.

 

 

Step three – getting a newsletter out there

Newsletters offer a great way of informing your customers while retaining a community. And even better, they’re relatively cheap for small businesses to create and send.

Services like Mailchimp  and Graphic Mail  offer incredibly cheap (and sometimes free) services and tools including templates, training courses, graphic designs and even content.

Using a neat template, clever branding and well-written copy can go a long way in promoting a brand. Again, ask yourself a few questions: How many times should I send the newsletter? What will I offer? What do I want to achieve via my newsletter?

Make an effort to offer valuable content in your newsletter. This could be anything from a discount to an article on tips or tricks relevant to your services. Another perk of an email newsletter is that it will inevitably drive traffic to your other platforms.

Let’s recap

With careful planning and consideration, consider investing in a website for your brand. After you’ve completed this step take a look at social networking. Offer your consumers useful content and they will love you, ignore or mistreat them and they will hate you. Think about investing in an email newsletter to expand your customer base while retaining already loyal customers.

This article introduced you to the teeny weeny tip of the digital marketing iceberg. This is a basic guide to going digital, and there are several other techniques for digital marketing, but many of these require large budgets and long-term commitment. For small businesses hoping to enter digital space the above steps serve as a perfect starting point.

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