Tag Archives: survey

Amazon voted ahead of Apple and Google as most trusted US company

Harris Poll Reputation Quotient 1


Online retailer Amazon nabbed the premium position for corporate reputation in the latest Harris Poll Reputation Quotient, ahead of companies like Disney, Coca-Cola, and tech rivals Google and Apple.

The Annual RQ is an evaluation tool that records perceptions and views of corporate reputations across industries, involving multiple audiences, and is also adjustable to countries outside of the United States. RQ research measures stakeholder perceptions utilizing 20 attributes which are grouped into six dimensions of reputation. Those dimensions include Products & Services, Financial Performance, Workplace Environment, Social Responsibility, Vision & Leadership, and Emotional Appeal.

The Harris Poll interviewed 14,000 individuals of the general public, evaluating their emotions and thoughts with regards to the 60 most visible companies in the united states. In the previous survey Apple held the top spot in reputation perception among consumers. However this year, Amazon’s composite score of 82.62 narrowly edged out Apple who attained a score of 82.54.


Harris Poll Reputation Quotient 3


Amazon led attained top spot in both Emotional Appeal and Products and Services. When it came to the remainder of the dimensions, Amazon placed in the top five performers. As noted by the report, Amazon obtained nearly 100 percent positive ratings on measures associated with trust, in addition to substantial support in Advocacy and Word of Mouth.

Robert Fronk, executive vice president of Reputation Management at Harris Interactive, stated that “Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive. And as the company that is so widely known for its personal recommendations, more than 9 in 10 members of the public would recommend Amazon to friends and family.”

Apple, falling into second place, placed in the top five companies in four of the poll’s metrics. In Vision & Leadership and Financial Performance, Apple grabbed the premium spot in perception.

In third spot behind Apple was The Walt Disney Company, then followed by Google, Johnson & Johnson, the Coca-Cola Company, Whole Foods, and Sony. Apple scored 82.54 while Google had a score of 81.32, rendering both companies an “Excellent” reputation courtesy of the Harris’ metrics. Down the list was Samsung, Apple’s smartphone and tablet rival, in eleventh place with a score of 77.7, climbing 2 spot from the previous year and attaining a “Very Good” reputation.


Harris Poll Reputation Quotient 2


In the previous survey, Apple and Google placed one and two on the charts, with Amazon trailing in fourth place. Speaking with Yahoo Finance, Robert Fronk mentioned that Apple’s minor drop in reputation is due in no small part to the company’s current drop in the company’s share price given the fact that investors are becoming hesitant in relation to its future earning potential.

For many years Apple’s reputation has been driven by their innovation and the fact that their products and services were always perceived to be ahead of their time in addition to driving the market. Nowadays, in actual fact, financial performance is the dominant driver of the company’s reputation. Not to mention, financial performance can be to some degree out of company’s control, as Apple is discovering.

Source: harrisinteractive.com


Best and worst countries to be born in 2013


Switzerland may need to take care of a number of extra soiled diapers in the coming year. Based on a new report by the Economist Intelligence Unit, the world’s best place to be born is Switzerland. South Africa came in at 53.

Each country is assessed according to 11 statistically significant indicators consisting of gender equality, life expectancy at birth, quality of family life, divorce rates, climate change ranked by monthly temperatures and rainfall amongst others.

Its quality-of-life index links the outcomes of subjective life-satisfaction surveys – how happy people state they are – to objective determining factors of the quality of life across countries. There is no doubt that wealth assists a lot more than anything else, however it is not all that matters; such things as crime, trust in public institutions as well as the health of family life are also taken into consideration. Overall, the index makes use of 11 statistically significant indicators into consideration. A number of indicators are fixed factors, for instance geography; a few adjust extremely slowly over time (demography, numerous social and cultural characteristics); while some factors rely upon policies along with the state of the world economy.

Even though many of the drivers associated with the quality of life are slow-changing, for this reason several ranking variables, for example income per head, have to be forecasted. The study makes use of the EIU’s economic forecasts to 2030, which happens to be approximately when children born in 2013 will reach adulthood.





In spite of the current worldwide economic crisis, times have in certain respects never been so good. Despite the fact that output growth rates happen to be declining throughout the world, income levels have reached or near historic highs. Life expectancy is constantly increasing slowly but surely and political freedoms have spread throughout the world. In various other ways, on the other hand, the crisis has left a deep imprint-in the euro zone, but also elsewhere – specifically on unemployment as well as security. As a result, it has drastically changed both family and community life.

Precisely what does all of this, and likely developments in the many years to come, necessarily mean for where a baby could very well be luckiest to be born in 2013? Following some number crunching, the EIU has Switzerland easily in the top spot followed by Australia.

The report indicates that small economies dominate the top ten. 50 % of these are European, however only one, the Netherlands, comes from the euro zone. The Nordic countries stand out, in contrast to the crisis-ridden southern region of Europe (Greece, Portugal and Spain) lags behind in spite of the benefit of a favorable climate. The largest European economies (Germany, France and Britain) tend not to do particularly well.

America, where babies will certainly end up with the massive debts of the boomer generation, languishes in 16th place. In spite of their economic dynamism, not one of the BRICS countries (Brazil, Russia, India, China and South Africa) scores that well at all. Among the list of 80 countries surveyed, Nigeria comes in in last place: this is basically the worst location for a baby to enter the world in 2013.

Source: economist.com


South Africa global reputation remains steady

For the second consecutive year, South Africa’s all round global reputation has remained steady, maintaining its position at 36 in the latest review by Anholt-GfK Roper Nation Brands Index (NBI). NBI is an yearly survey measuring global thoughts and opinions of several developing and developed countries throughout the world.

This is actually a major accomplishment for South Africa given that the results come at a time when two thirds of the countries in the survey, a handful of which happen to be regarded as the world’s most respectable nations, experienced declines in their reputation over the last 12 months.



South Africa’s stable position as a nation brand is essential for the reason that the way a country is thought of can produce a significant impact on the prosperity of its business, trade and tourism initiatives, along with its diplomatic and cultural relations with other nations around the world.

Dr Petrus de Kock, research manager at Brand South Africa, suggests the fact that the country’s inclusion in the report is worldwide recognition of South Africa’s position in international economic and political systems. De Kock proceeded to express that promoting the nation is not only the responsibility of the government. “The way South Africans speak about their country and relate to others also plays a role when shaping perceptions,”.

To compile the annual report roughly 20 000 individuals are interviewed in 20 core panel countries, one of which is South Africa. They include major developed and developing nations that perform an integral function in international relations, trade, the flow of business, cultural and tourism activities.

The respondents rate 50 countries on questions divided into six categories, namely exports, governance, culture, people, tourism and immigration/investment. The index measures the power and appeal of each country’s ‘brand image’ by evaluating and analysing its competence in these categories.




Top achievers


Once again, the US held on to the top position for the 4th year in a row, as the nation with the best all round reputation, followed by Germany (2nd), UK (3rd), France (4th), Canada (5th), Japan (6th), Italy (7th), Switzerland (8th), Australia (9th) and Sweden in 10th position.

In a statement, NBI founder Simon Anholt, in his analysis of the results, mentioned that with a couple of exceptions, developed countries, ranking among the top 20, have recorded some of the most significant score losses. “Put simply, the world likes the world a bit less than it did last year,” Anholt said.

The majority of countries that attained higher scores in 2012 have come from emerging regions, with the greatest advances for the United Arab Emirates, Turkey, Kenya, and Poland.


No small accomplishment for South Africa


South Africans furnished high rankings in the people, tourism and culture categories, however they are a lot more critical regarding areas such as governance and immigration/Investment.

The latter describes a country’s capability to entice talent and capital, its economic prosperity, equal opportunity, and the perception that it is a location having a high quality of life. The country’s economic and business environment are at the same time assessed.






The survey details the fact that South Africa is faced with the most significant challenges in the area of governance, with South Africans becoming a lot more critical of their government this year.

Despite the fact that South Africans’ all round score for their own country in this area decreased, the country registered some improvement in this area, outdoing its Brics partners, India and Russia, within this category.



Tourism, culture, people


South Africa shifted in front of Russia, South Korea and China in the people category, which is the measurement of people’s friendliness by whether respondents would feel welcome when visiting the country.

Based on the report South Africans are respected across most panel countries regarding their welcoming nature, specifically when you are considering someone from South Africa as a close friend.

The cultural reputation of a nation is recognized as one of the most volatile of all indices, however South Africa’s standing in the culture category continues to be its strongest asset, ranking at 28th. In this particular category the country scored highly on sporting excellence (16th), but is somewhat less renowned for its culture – both contemporary (34th) and historic (33th).

South Africa’s rank of 34 for tourism matches last year. The country, which happens to be particularly famous for its natural beauty (15th), attained its best ranking from 11 out of the 20 panel countries on this particular measure.

The research discovered that international travelers, thought of as individuals who have visited no less than one foreign country, are definitely the most positive toward South Africa. Travelers consider South Africa as a tourist destination, which just happens to be an attractive place to live and work.

However, they also identify that it is a creative place that contributes to technology, produces quality products and provides both investment and educational opportunities.

Source: mediaclubsouthafrica.com, gfkamerica.com


Fastest Growing Technology Companies


Each year Forbes undertakes a research study to identify the fastest growing technology companies. The study surveys well over 5000 publicly traded companies with a minimum revenue of $150 million. Additionally, these companies must have a market value $500 million or more. The research also looks for organization that have shown  a growth rate over the last 3 years of at least 10%.

Top Five

1. Linkedin
2. Apple
3. Qlik Technologies
4. Athenahealth
5. Equinix

To view full list of 25 – click here

Source: Forbes.com


South Africa shines in Global Budget Survey

The International Budget Partnership has just released the Open Budget Survey 2010, the only independent, comparative, regular measure of budget transparency and accountability around the world.

Produced every two years by independent experts not beholden to national governments, the report reveals that 74 of the 94 countries assessed fail to meet basic standards of transparency and accountability with national budgets. This opens the door to abuse and inappropriate and inefficient use of public money.

“The internationally recognised index this year analysed 94 countries worldwide and South Africa came out on top, squeezing Britain out of top place into third place, and placing New Zealand second,” it said in a statement.

South Africa came out with a score of 92 out of 100.

International Budget Partnership Open Budget Survey 2010

“The worst performers include China, Saudi Arabia, Equatorial Guinea, Senegal and newly-democratic Iraq, which provide little to no information to their citizens,” the partnership said.

The good news is that all governments — no matter their income levels or political systems or dependence on aid — can improve transparency and accountability quickly and with very little additional cost or effort by publishing online all of the budget information they already produce and by inviting public participation in the budget process.

* Find out which 40 countries provide such minimal information to the public that the country’s governments are able to hide unpopular, wasteful, and corrupt spending.

* Learn how governments can improve transparency and accountability quickly and easily by publishing online all of the budget information they already produce and by inviting public participation in the budget process.

* Find out which countries showed improvements in their average  performance over three consecutive Open Budget Surveys.

Read Full Report

Source: www.internationalbudget.org