Tag Archives: social networking

Social Networking Blunders which may prove to be expensive lessons


During the past several years, social networks have grown at unheard of levels. What we identify now as numerous distinct social networks which began as only a couple of simple sites. Every one of these social networks focus on assisting you to make connections with other individuals. There are plenty of networks that assist you to seek out individuals from the past. It is possible to become a member of networks that permit you to establish professional connections for business reasons. Several other networks center around linking individuals with interests in similar hobbies. Several larger networks were developed to turned out to be home to a number of smaller networks. Attempting to come up with solutions to leverage each one of these online networks can certainly be a difficult task. You can without doubt improve your business with social networking. All you need to do is to find an approach which works for you.

There is no rule or opinion that suggest you create profiles on every social networking site available. Plenty of internet marketers are of the opinion that it is essential to blanket the social networking marketplace with their profiles. This is often not the very best approach to take. Remember, the more networks you subscribe to the more time you will need to manage your profiles. It is far better to create fewer profiles that you able to manage and update on a regular basis rather creating numerous profiles that are never updated. An inactive profile gives the impression that you no longer exist. For anyone who is without a profile, you can easily create one. First find the most appropriate network to fit your needs and requirements.



Prior to joining any network you ought to put some thought into it. Yes, networks like Facebook and Twitter are very effective for almost every medium. Various other platforms, for example Classmates.com, usually are not that well suited for marketing and advertising purposes. It is far better not to squander your time and energy on networks that will not take your business anywhere. By doing this you will end up having more time to spend on networks that will actually assist you with your goals and objectives.

A vital factor to keep in mind is that if you should receive any messages via any of these platforms, it is essential to reply to any message. Regardless of whether updating your profile is a task you perform on a regular basis or not, the minimum you have to do is replying to all inquiries. If you are responsive to those people that who make an effort to interact with you, then you will get away with not updating your profile on a regular basis. It will also give the impression that you are person who truly really cares about his or her contacts, and provides them more value than individuals who just happen to pass by. This is often a fantastic way to get individuals to have confidence in and trust you. In the end, sales is all about trust. Consequently you are in position to earn more income.

Social networking is an incredible strategy to expand your company brand, service or product. Companies that are focused on growing their customer base understand that it is essential to join and manage several social networking sites. Social networking also offer excellent communication options. After all, these networks provide you with vital interpersonal-contact with potential buyers, which means you stand a significantly better possibility of making money.


Four Essential Tips to Building Your LinkedIn Profile


LinkedIn is most definitely a highly effective job search tool not to mention an excellent channel to publish your resume, however it needs to be handled with care! It is most likely the ideal way to communicate your personal brand, but it’s at the same time extremely visible and can leave you exposed in the completely wrong way if you are not careful. Make certain that your profile represents you in the manner you would like potential employers to view you, but in addition keep in mind the way your current employer might possibly view your profile while you are on the lookout.

1. Turn Off Activity Broadcasts. For anyone who is currently employed, make sure that you turn off activity broadcasts before commencing to make changes to your profile. You probably know how you receive updates on the activity of all the individuals in your network which include changes to headlines, experience and specialties? This kind of activity is undoubtedly an instant tip-off to employers or coworkers that you may be looking for alternative employment. To turn off broadcasts, sign into your account and access account settings. This will be found when you mouse over your name as it appears in the top right hand corner of the page, above the search bar. Within the settings, below your profile menu, simply select the option “Turn On/Off Activity Broadcasts” and make certain that broadcasts are off.

2. Customize your URL. LinkedIn will automatically generate a URL for your profile, however, you have the choice to personalize your URL. Customizing your personal URL without a doubt looks better, in addition it truly is simpler and easier for people to remember and retype, both of which are a benefit in your job search. To modify the URL, first select Edit Profile under the profile menu. Towards the end of the snapshot area you will find your current public profile url – simply click on the small edit button next to the url. From the screen that opens, search for the Public Profile URL widget around the bottom right of your screen. Choose the option to customize your URL and decide on something that is unique to you, for example your full name or your full name with middle initial.



3. Modify your headline. Your headline will automatically default to your current title. If you’re searching for a job, your headline ought to make reference to the job you are looking for, definitely not the job you currently have! By way of example, Strategic Marketing Executive as opposed to Marketing Manager at ABC Company. This is your opportunity to really brand yourself and present yourself as an expert within your field! Modifying your headline is straightforward. Go to Edit Profile within your profile menu, then simply select the Edit option alongside your name. Your professional headline appears beneath your name.

4. Skills, skills and even more skills! Skills are a tremendously powerful new feature in LinkedIn and you can now add up to 50 to your profile! These skills are just like keywords in an applicant tracking system which enable it to assist employers find you for the skills you would like to be found. Make sure that you submit all your key skills here. To add skills, in the Edit Profile area, scroll down the page below your experience until you find the skills area. Click on add skill and add away!


Digital Marketing for the Small Business

While big business and established brands have seemingly endless budgets and an army of tech-savvy staffers, many small businesses are left scratching their head at this “whole Internet thingamajig”.

This article will give you practical advice and some of the basic know-how needed to move into the online world. But before we delve into some of these low-cost tips and tricks, you should consider what exactly you are hoping to achieve.


The first thing you need to do before even opening a browser is to look inwards. Ask yourself (or your employer) a few vital questions:

•    Who are you and what is it about your identity that makes you useful?
•    Would it be suited to the online world?
•    What would your brand gain from going digital?
•    How much time and money can you invest?
•    How does online marketing tie in with your overall marketing and business objectives?
•    Who are your competitors? These might extend beyond organisations that compete with you on the basis of price and product and could also be competition in the form of abstracts such as time and mindshare.

These are all important questions that should be answered before even attempting to move your brand online.

Objectives are vital for any planned expansion. For instance, an objective could be to grow a community of fans around your brand in a particular country. Thus, your key performance indicator might be fan numbers, and you could look to set a target of 5 000 Facebook fans over six months.

Step one – create your own space

The first thing you will need to do as a small business without an online presence is to stake out your base. This should be the first port of call for any consumer wanting to know more about your brand or hoping to get in touch.

Register for a domain in line with your brand identity. To put it more clearly, register a domain that actually ties in with your business. Choose something that is easy to remember and relatively short – long URLs or ones with unusual characters are likely to either be forgotten or entered incorrectly.

Be prepared to invest money in your website. For a small business this is the one section where you shouldn’t skimp. A proper base of operations, with all the relevant information and an easy to use content management system will go a long way in turning your offline brand digital. You may have to spend initially.

But remember that without a website, your brand could come across as a fly-by-night company trying to make a fast buck online. A website serves two purposes. Firstly it informs consumers about your company – what it offers, its history, how to get in touch and any other information you’d like to share. Secondly, it acts as a platform to give your band exposure and credibility. For example, a bed and breakfast without a website might look untrustworthy or shabby, while one with a relatively simple website would use it to showcase great reviews and testimonials.

Yet another perk of owning your own space is that you’ll be able to drive traffic through useful or interesting content. Create infographics, reports, whitepapers, directories or anything else that might be relevant to your brand, and then share! This brings us to our next step.

Step two – getting social

After you’ve gone about giving your brand an Internet home it’s time to move onto the ever-popular social networking aspect of digital marketing.

Social media has changed the way we go about our lives. Never before have so many people, from so many different places had the opportunity to communicate so easily and at no cost (besides an actual Internet connection). This has changed the ways brand behave, both online and off. Consumers are now able to interact with brands completely in the public eye, whether they’re attacking or complimenting it still has the chance of being seen by scores of users.

From a strategic perspective, social media is useful for branding, raising awareness of the brand story and allowing the consumer to become involved in the story through collaboration.

Social media platforms also play a role in building awareness, due to their shareable, viral nature.

They can also provide crowdsourced feedback via open graphs and social analytics systems.

Choose a social network where you think your consumers will feel most comfortable interacting with you. Remember, social spaces are owned by people, not brands.

Consider establishing a strong presence on Facebook and Twitter – the two most popular social networking platforms in the Western world.

Both of these networks are free to use, so go ahead and create a Facebook page and a Twitter handle. Start by inviting friends and family members, drive traffic from your (new and snazzy) website by inserting icons representing these platforms (called chiclets), and include links to your pages in email signatures. Don’t spam people with messages, but use your already existing network of contacts to get the ball rolling.

Below you can see a section of Quirk Education’s infographic on online learning. Try to create content which is meaningful and relevant to your brand as this will work towards establishing yourself as a thought leader in the field.



Step three – getting a newsletter out there

Newsletters offer a great way of informing your customers while retaining a community. And even better, they’re relatively cheap for small businesses to create and send.

Services like Mailchimp  and Graphic Mail  offer incredibly cheap (and sometimes free) services and tools including templates, training courses, graphic designs and even content.

Using a neat template, clever branding and well-written copy can go a long way in promoting a brand. Again, ask yourself a few questions: How many times should I send the newsletter? What will I offer? What do I want to achieve via my newsletter?

Make an effort to offer valuable content in your newsletter. This could be anything from a discount to an article on tips or tricks relevant to your services. Another perk of an email newsletter is that it will inevitably drive traffic to your other platforms.

Let’s recap

With careful planning and consideration, consider investing in a website for your brand. After you’ve completed this step take a look at social networking. Offer your consumers useful content and they will love you, ignore or mistreat them and they will hate you. Think about investing in an email newsletter to expand your customer base while retaining already loyal customers.

This article introduced you to the teeny weeny tip of the digital marketing iceberg. This is a basic guide to going digital, and there are several other techniques for digital marketing, but many of these require large budgets and long-term commitment. For small businesses hoping to enter digital space the above steps serve as a perfect starting point.

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Top Ten Ways to Find a Job

When the economy is in bad shape, the job market is usually worse. Those with jobs are trying to stay employed and people without jobs are desperately trying to find a new job, both can be extremely stressful.

If you put in the time and effort into finding a new job you will be rewarded no matter how fierce the competition is. Stay motivated and persistent – finding a new job is your new job right now.

These are the top ten ways to find a new job:

1. Use the Internet Daily – It is so easy to get lost on the Internet wasting time on websites, job boards and social media sites with no real benefits. Make sure you are actively spending your time on the Internet looking for and applying to jobs and networking with those who may be able to help. There are a ton of useful job boards and career sites to help you focus your search. Check out JobBoardReviews.com to help find the most useful websites to your industry or profession. Do your best to stay focused on your job search for a few hours a day. Be sure to actively apply to jobs, don’t just upload your resume and wait for phone calls.

2. Perfect your resume – Your resume is often the first glimpse a potential employer gets of you and your skills, make sure it accurately details your skills and work history and how they can benefit your future employer. Make sure you have someone proof read it before sending it out and try to customize it for each job you are applying for.

3. Network – Let everyone you know that you are looking for a job. The more people you have out there on your team, with eyes open the more opportunities you will have. Tell everyone in your network what kind of a job you are looking for or any special skills you may have. You can forward your resume to people in your network and ask them if they know of anyone hiring or if they can check within their company for any open positions. Most people actually find and are hired through referrals from a friend or family member than any other source.

4. Go back to school – Now is the time to get the competitive edge over other job candidates. Many people are finding it hard to get to a traditional college or university and are opting for online schools and programs. Look into enrolling in an accredited online college for some online courses and upgrading your training. Increasing your education will improve your resume and get you one step closer to landing a job.

5. Target Local Companies – Get out and start knocking on some doors. If you are not having any luck online submitting your resume online, it’s time to get out and start meeting people face to face. Make a list of companies in your area that you would like to work for, call them directly to see if they have any openings that interest you. If that doesn’t work, put on some professional attire and stop by with your resume in hand.

6. Industry Mags and Social Niches – Sometimes the best positions that are the perfect fit are only being advertised in industry specific magazines and publications. Sign up for some Industry trade magazines, online groups, forums, and social networks. Reading up on the latest industry news is a great way to stay on top and find new open positions. It also will help with your industry specific networking.

7. Job Fairs – Can it get better than this. Job fairs are a giant room or convention center filled with companies who are looking to hire. Dress to impress, print out a bunch of copies on your resume and start talking to companies who are looking to hire. It’s such an easy way to meet people and get some help with your search

8. Get some Professional Help – Recruiters, headhunters, and temp agencies are always looking for qualified candidates. Find some recruiters that specialize in your industry or position and get them your resume.

9. State and public resources – There are so many free resources offered by your state to help job seekers find a new job. Most states and counties offer everything from resume writing services, career counseling, and lots of sessions on all the skills you will need to find you new job. State and local resources are also often given lists of openings that aren’t posted or found in other locations. Pop on over and see what they can offer.

10. Consider Freelancing – If you are not finding the right full time position, consider taking a contract position or freelancing your services out. Many companies are not able to hire for full time positions but would be willing to give you a try on an as need basis.

Get on out there! Remember to Network, keep your head up and Don’t give up! There is someone out there waiting to hire you.

Source: Jill Czeczuga