Tag Archives: Social Media

Social Media tips and advise we can learn from Richard Branson

Richard Branson with Nelson Mandela promoting 46664 campaign
Richard Branson with Nelson Mandela promoting 46664 campaign

 

You don’t need to be a big brand or have a large budget to succeed in your social media campaigns and strategy. We are all aware that it takes numerous hours to create quality content, engage on the many social networks and sustain online relationships that bolster and support your business goals and objectives. Here are some tips that we all can learn from Richard Branson to improve your presence across social media.

Social media has developed over the years into one of the fastest ways a business, large or small, can generate interest and awareness for their products and brands. In a recent blog post by Sir Richard Branson, he offers a few tips that anyone involved in social media can learn from and leverage your social media message across different platforms.

 

Tell stories

Sometimes there is too much emphasis placed on data, facts and numbers. Even though this is important, let the facts and figures be the base of the article and start with a story to attract the attention of your readers. “People respond to stories, not data.”

 

Be Creative

Try to prevent yourself from getting to hung up about being too professional and serious. We are only human and people out there identify and understand this. Don’t be afraid to “Experiment with new ways of telling your stories and make the most of all the new tools out there like Tumblr and Storify”. A good way to get your message across is to visualize your stories via short films, images and audio slideshows. Even if you don’t have a big budget or cash-flow, you can still do a lot with a smartphone and free social tools. Most of all you have to be enthusiastic about what you are doing.

 

Select the right channel

Be sure to match your message and content with the correct social media platforms and audiences. “LinkedIn is perfect for our stories about entrepreneurship, Twitter supports a broader range of content, and Facebook can get a bit more personal.” Most of all, never forget to communicate and engage with your your audience and followers across all social media platforms.

 

Be honest and truthful

One of the great benefits and added values of social media today is transparency. Time and time again, we have seen social media exposing the truth about individuals to try to deviate form the truth. Besides, people are far more interested the truth as apposed to fiction.

 

Work Together

I modern society it is extremely difficult to succeed alone. “Fuel your efforts by collaborating with people and organisations who are fighting for the same cause.” Make use of hashtags to gain support and attract people’s attention when it comes to time critical events or social and community gatherings.

 

Have fun and enjoy

If you have read any of Richard Branson books, one thing that is evident and crucial to his success is the fact that whatever you are doing must be fun. “Virgin was built on the belief that work should be fun – and that making work fun brings success.” When you are having fun at work and your job, it will bring out the passion from within and your audience and customers will respond to this. “if you are having fun, your followers will have more fun too.”

Do it yourself

If you look at successful leaders around the world engaging in social media, they all have one thing in common, they never delegate the responsibility of social media. Try avoid disengaging from your organizations social media and delegating that task and responsibility to public relations managers or PR agencies. When you delegate this vital marketing task to a third party, more often than not, you will find numerous questions, comments, or Tweets go unanswered.

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Social media helping customers deal with complaints far quicker

Social Media

 

A recent experiment undertaken by a BBC TV programme to test if businesses response quicker to customer complaint via Twitter and other social media networks as compared to those customers who lodge complaints via email.

The basis of the experiment was that five different companies were contacted via Twitter and email detailing the same consumer complaint. The results showed that social media is a far more effective tool to handle consumer complaints. All five companies responded personally  to the tweets that were posted.

The fastest response time to the tweets was 3 minutes, whilst the slowest was 1 hour 10 minutes. When it came to the email complaints, only one of the five companies responded and that took over 24 hours.

According to numerous social media experts the realists of this simple test were not very surprising. The reasons given for the quicker responses was that companies respond quicker and feel obliged to respond when complaints are discussed in a public forum. Complaints via public forums has enormous effect because it is a public forum as compared to email and personal phone calls which are private. A tweet or Facebook post are out there for the world to see. Therefore the company need to respond to protect their  brand and image.

At the same time, experts agree that complaining via social media network does not always solve the issue or guaranteed to fix the problem. Consumers should be aware that even though you might get a response quicker when using social networks to air your views, this does not necessarily mean that your complaint will be evolved quicker.

There have been cases whereby social media has in fact been successful and forced companies to deal with disgruntled customers far quicker. There is a reported case where a British Airways customers paid to get his complaint promoted on Twitter in order to reach a wider audience. the customer was angry and fed up with British Airways for the way they were handling the issue of lost luggage. The customers paid complaint read as follows, ” Don’t fly @BritishAirways. Their customers service is horrendous”.

British Airways responded almost immediately stating that they would like to apologies to the customers for the inconvenience caused and that they have been in contact with the customer and will deliver the bag the following day.

There is also the case where a customer posted a picture of a bill on Facebook which received from Virgin Media for a late payment sent to the individual’s father in-law, who was deceased. The bill that was sent also included a late penalty fee. This post was shared more that 53,000 times and forced an apology from the company to the family.

In the end of the day, social media is a powerful tool to deal customer complaints and grudges and is forcing businesses to act far more quickly to protect their brand and image.

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Social Networking Blunders which may prove to be expensive lessons

 

During the past several years, social networks have grown at unheard of levels. What we identify now as numerous distinct social networks which began as only a couple of simple sites. Every one of these social networks focus on assisting you to make connections with other individuals. There are plenty of networks that assist you to seek out individuals from the past. It is possible to become a member of networks that permit you to establish professional connections for business reasons. Several other networks center around linking individuals with interests in similar hobbies. Several larger networks were developed to turned out to be home to a number of smaller networks. Attempting to come up with solutions to leverage each one of these online networks can certainly be a difficult task. You can without doubt improve your business with social networking. All you need to do is to find an approach which works for you.

There is no rule or opinion that suggest you create profiles on every social networking site available. Plenty of internet marketers are of the opinion that it is essential to blanket the social networking marketplace with their profiles. This is often not the very best approach to take. Remember, the more networks you subscribe to the more time you will need to manage your profiles. It is far better to create fewer profiles that you able to manage and update on a regular basis rather creating numerous profiles that are never updated. An inactive profile gives the impression that you no longer exist. For anyone who is without a profile, you can easily create one. First find the most appropriate network to fit your needs and requirements.

 

 

Prior to joining any network you ought to put some thought into it. Yes, networks like Facebook and Twitter are very effective for almost every medium. Various other platforms, for example Classmates.com, usually are not that well suited for marketing and advertising purposes. It is far better not to squander your time and energy on networks that will not take your business anywhere. By doing this you will end up having more time to spend on networks that will actually assist you with your goals and objectives.

A vital factor to keep in mind is that if you should receive any messages via any of these platforms, it is essential to reply to any message. Regardless of whether updating your profile is a task you perform on a regular basis or not, the minimum you have to do is replying to all inquiries. If you are responsive to those people that who make an effort to interact with you, then you will get away with not updating your profile on a regular basis. It will also give the impression that you are person who truly really cares about his or her contacts, and provides them more value than individuals who just happen to pass by. This is often a fantastic way to get individuals to have confidence in and trust you. In the end, sales is all about trust. Consequently you are in position to earn more income.

Social networking is an incredible strategy to expand your company brand, service or product. Companies that are focused on growing their customer base understand that it is essential to join and manage several social networking sites. Social networking also offer excellent communication options. After all, these networks provide you with vital interpersonal-contact with potential buyers, which means you stand a significantly better possibility of making money.

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