Tag Archives: Social Media

Social media mistakes hindering your job search

Find your next job

Do you know that the majority of recruiters now use social media to review profiles of potential job candidates before hiring. Over the last decade recruiting has changed dramatically and it is safe to say that today most recruiters will have a social media presence.

The use of social media platforms in the recruiting process is probably not a big surprise and it is the responsibility of any person looking for a job to make sure that their social media profile is up to date and creating a good impression. It is a fact that many recruiters have turned away potential job candidates because of something they have found on a persons social media profile.

Here are few social media practices to avoid ruining your chances of finding that dream job:

Stop complaining and grumbling – If you constantly complain across different social media platform about different things can give the impression that you have a negative attitude and perspective. Would you like to work with someone who is constantly complaining and effecting morale.

Never post inappropriate photos and images – Never post photos that could put you in a bad light or give a negative impression about you, for example, partying and alcohol consumption, nudity, or even holding a weapon in an irresponsible manner.

Always have a professional photo – Profiles with a photo are eleven times more likely to be viewed. Upload a professional headshot with face clearly visible.  Upload a professional headshot with your face clearly visible.

Never criticize you boss – One of the most stupid mistakes to make on social media is to complain and posting negative comments about your current or former employers. This is a sure sign of lack of professional discretion and loyalty.

Make your profile stands out – Make sure your profile is up-to-date, a powerful headline, and all supporting details that differentiates you from other candidates. Your online profile needs to grab the attention of recruiters so that they don’t just pass you over and go to the next profile.

Have an active LinkedIn account – Rather than just creating a profile and connecting with people, it is better to be active and participate in relevant groups, comment on articles, and create a name for yourself.

Always wait for the final whistle before celebrating – If you have been called for a job interview, always keep feeling about how the interview went private. Never assume or portray on that you have landed a job before receiving the confirmation call from the recruiter.


Make LinkedIn Help You Find A Job


Linkedin Job Search Tips

Research and career expert all agree that a LinkedIn account and profile is essential for anyone looking for a job. It is a social media platform that can instantly convey your latest accomplishments, ambitions and changes in employment status to thousands of colleagues, bosses and potential employers . Even if you are not looking for a job, LinkedIn can also be a passive job search for all those hiring managers and recruiters who use this social platform to search for new candidates.

In order to make LinkedIn work for you, it is essential that you take the time to update and tweak your profile from time to time. Here are a few hints and advice of what you should be doing with your profile and online resume.

Use LinkedIn’s customized URL – When you open an account and create a profile you can create your own URL. It is a good idea to use your first and last name which will help drive your page to the top of search engines.

Add a photo – Add a professional headshot photo of yourself. Research has shown that profiles that contain a photo are seven times more likely to be viewed.

Find and event and do some face to face networking – Make use of the LinkedIn network and find events that in your career field and this events that you that your connections are attending or interested in. As beneficial online social networking can be, it is a good idea to do some face to face networking.

Publish and share your thoughts and ideas – It is a good idea to write and share articles and your opinion on a regular basis. LinkedIn research has shown that people who share are 10 times more likely to have their profile viewed by hitting managers.

Create a short descriptive career summary – Rewrite a crisp and detailed summary of your career not longer than 300 words and talk about your yourself and career including specific and quantifiable achievements.

Follow your dream company – There are millions of company pages on Linked and it is recommended to follow those companies that you want to do business with.

Join job groups – Join a group discussion and share your opinions and contribute to the group discussion. this will allow others to hear what you have to say and build your personal brand as a helpful expert.

Don’t be afraid to ask for help – Most jobs are found through networking. Once you have connected with someone, it is a good idea to send a personal customized message to say that you are looking for a job. Ask for advice or even an informational interview, or perhaps if they know someone in your desired career field that they can introduce you to.

Update your career experience – This is your online resume and should include all relevant jobs that will build your career, not only your most recent.

Tell us about your skills – List your skills and tell potential employers what you can do. Listing your skills also gives connections the chance to endorse you for your skills.

Solicit recommendations – It is also a good idea to get as many recommendations from your boss, former boss and possibly colleagues. It is also okay to write your own recommendation then ask the person to read it and post it.

Showcase your online history – if you have any websites or blogs to showcase your work, then include this in you profile.

Network, network, network – Probably one of the most important ways to advertise your personal brand is to beef up your connections. When you invite people to connect with you, always remember to include a brief personal note.


How to increase your Facebook fans and Likes

Like us on Facebook

If you build a Facebook Page, how will you get people to ‘Like’ your page? This is a social media question for any marketing manager to answer and find solutions. With over 40 million small businesses Facebook pages promoting their brands and products it is extremely challenging to attract new ‘Likes’ is difficult.

One can use the paid ad platform to increase Facebook page ‘Likes’, but there are many alternative solutions that won’t cost anything. People must be lured to your fan page.

Keep in mind that there are some good and bad ways to go about doing this. Here are few ideas:

  • Use an image with your posts.
  • Post engaging content that sparks the interest of your audience.
  • Use Facebook’s Page Plugin on your Blog and Website and share content.
  • Engage with other businesses in your industry and sector.
  • Use other social media platforms like Twitter and LinkedIn to direct people to your page.
  • Create a contest and where a ‘Like’ is part of the contest rules and requirements.
  • Limit your promotional content to around 20%.
  • Add your Facebook page link to all your personal social media profiles.
  • Shorter posts generally create a higher engagement.
  • Offer your fans exclusive offers or coupons.
  • If you use Facebook Ads then be sure to target your ads to users who already like pages in your niche.
  • Optimize your page’s SEO with keywords, complete profile, with links from other websites and blogs to your page.
  • Ask all employees to like your page.
  • Tag other pages in your posts and spark the interest of those pages’ owners and fans.
  • Create an infographic and share with your fans.
  • Interact with other blogs and leave thoughtful and insightful comments.
  • Add a ‘Like us on Facebook’ button on your ‘About Us’ page on your company website.
  • Add Facebook page link to marketing materials.
  • Partner up with other businesses in your sector and agree to cross promote posts.
  • Join industry Facebook groups and offer thoughtful advice and insights.
  • Use hashtags in your posts.
  • Add link to your Facebook page in your email signature.
  • Establish a regular pattern of posting useful and relevant content.
  • Submit your page to a fan page directory like Fan Page List.
  • Upload pictures from live events and ask fans to tag themselves.
  • Claim  your vanity URL.
  • Send an email to your contacts and invite them to connect with your business via Facebook.
  • Place a ‘Like’ button next to all individual blog posts.
  • Promote the sharing of images on your page by fans.
  • Make sure all branding and design is professional.
  • Include a call to action on your cover photo.
  • Don’t be afraid show your personal side from time to time.
  • Follow your page analytics and Insights and track what is working.
  • Engagement with your audience must be a business priority.

How to get the most out of Twitter

Twitter Benefits
We all know how popular Twitter is amongst celebrities and athletes. Twitter can also be a powerful tool for companies and brands to connect with its customers, employees, and business partners only if used correctly.

Benefits of Twitter include increased brand awareness and a renewed sense of thought leadership, not to mention improved website traffic and conversions.

You make being asking yourself how do I use it or how does it work? Even you you understand the workings of Twitter, sometimes it is difficult to come up with the right thing to say and when to say it.

For all those entrepreneurs who want to build their brand, increase visibility, and grow your reputation, follow the Twitter habits of the savviest account holders.  Here are a few examples of what they do and benefits:

Use Twitter and stay active – The most effective Twitter users are those that stay active. Don’t just reserve an account name. Use it to the hilt. Engage your audience and engage.

Create a Hashtag – Try create a unique twitter hashtag you own and use this hashtag on other platforms like YouTube, Vine, Instagram, and Facebook. Hashtags improve your online visibility and with a unique hashtag, that presence becomes more valuable.

Always respond to Notifications – Twitter is social platform that allows you to engage and part of the business personal branding. You can schedule tweets or post tweets spontaneously. Smart entrepreneurs know that scheduling saves time, but spontaneity increases engagement levels. Both are important.

Use Twitter as a learning platform – Twitter is not only a social platform to for personal use and company branding, but it can also be used to learn. The platform can be used to engage in a real time conversation about business, entrepreneurship, industry information, tips, hacks, techniques, and anything else that pertains to your niche. Control the feed you receive and when you receive them. Use ‘tailored trends” and choose relevant topics. Create lists of people that you want to follow.

Retweet and stand out – Reweeting your messages can help you build your reputation and visibility. Perhaps tweet in the morning and then retweet at the end of the day. Tweeting the same tweet two to four times saves you time, communicates your passions, improves your reach, and connects you with the people who matter.

Benefits of Twitter include the following:

  • Increase brand awareness
  • Keep up with the latest trends in your industry
  • Promote your blog content, videos, presentations, etc.
  • Boost your website SEO
  • Drive website traffic
  • Get instant feedback about your products and/or services
  • Increase the reach and impact of your PR initiatives
  • Gather real-time competitive intelligence
  • Monitor your brand reputation
  • Support your recruiting efforts by connecting directly with potential employees
  • Gain direct access to high profile individuals


To make the most out of Twitter all you need to do is talk about what you are doing,   share you passions, talk about things you love. Passion is contagious.


Can you create a social network that generates income?

Online Money

We all know that creating a new social network is no easy task. However it can be done, as we have seen over the past 5 years.

WAYN shared some insights that explained their journey and some of their insights. The world’s largest travel & lifestyle social network with 22 million members exploring the world through their website. It has been said, “Google ad-words work but cost a significant amount of money. WAYN shares some of their success in this regard.

At a time, the site had fewer than 50,000 members. The founders of WAYN discovered that many users were joining but few would take the time to go through the process of manually adding their friends – resulting in a missed opportunity for membership growth and, potentially, a shorter period of activity as users that did not make new connections might drop out.

WAYN created a system where users could automatically send invites to friends in their email address book –a now ubiquitous feature that was virtually non-existent at the time. This led to a massive increase in membership – over one million within six months and continued growth from there, says Ward.

This massive increase got the ball rolling and helped to ensure WAYN has continued survival. The problem then became one of effectively commercialising the network and its user-base. “The networks that succeed are the ones with a clear commercial mind-set,” says Ward. “New start-ups that try to be social and then make money typically don’t survive beyond a point.”

WAYN had an idea for commercial success. As users connected and discovered new places to visit, WAYN could capitalise through the provision of services such as bookings either directly on the site or through tie-in third parties. However, that does not mean it has been a straight road.

“At one point we had a Tinder-sequel service allowing travellers to meet up,” says Ward. “It kept the lights on and allowed us to continue to grow but it wasn’t the nexus of what we wanted.” The network has subsequently redirected back to its core objective – helping people discover where they should go on holiday through social interaction and travel reviews. The next step is taking this data and codifying it to offer better options and a more tailored, personalise experience to users. This includes collecting and mapping data on what activities are good in any particular destination, Ward adds.

“We’re making the user experience more targeted and relevant –and that means we get a higher return on every user experience,” he says. “If we can convert users to discover more or make a booking, it means we’ve done a good job in bringing them what they want.”

The number of social media sites continues to rise. There is no way of knowing what the next big thing is. However, by ensuring a social media site has a commercial objective, a niche area of interest and the determination to succeed on a small budget, a start-up has a chance to succeed.