Tag Archives: personal branding

How to build and develop your personal brand

Personal Branding

In the past, the term branding has always been associated and linked to companies. However, given technology and social media, the playing field has changed and almost every individual has a personal brand. You might not be aware but most people have a digital print but not consciously cultivated these brands.

Today it is not about if you have a personal brand, rather how you are going to guide and cultivate the brand. Your personal brand is how you appear to the world. When people get to know who you are and identify you with a specific skill or expertise, you’ll be well on your way to becoming the go-to person in your niche or industry.

Building your personal brand helps to open many professional opportunities. Creating a vision for your future and implementing this vision can lead a better job, expanded network, industry recognition, and more.

Here are few ways you can start building or expand your personal brand:

Think of yourself as a brand – Ask how you would like people to associate with you when they mention your name. How do want to be perceived?

Create an authentic personal brand and image – Your brand should be a reflection of who you are. Do you know what you believe? What you stand for? What your strengths and weaknesses are?

Undertake an online audit – Go through your social media profiles and make sure everything is current and up-to-date. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.

Buy a personal domain – Having your own personal domain is probably one of the best ways to rank you name on search engines. This can be 2 to 3 pages with your resume.

Speaking engagements – Speaking on a regular basis is an excellent way to build your brand and network. Speak from a place of knowledge and make sure you know what you’re talking about, and answer questions in a way that serves your audience.

Add value to your product – Look for ways to add value to any conversation and audience with fresh, creative content that lines up with your brand.

Share your thoughts and ideas with purpose – Remember, every tweet, social update, picture your share, all contribute to your brand.

Create a public slideshare – To demonstrate your thought-leadership you can create presentation expressing your point of view. Slideshare’s allow you upload your valuable content and make it available to your audience.

Continuing education – Identify a skill that you would like to learn or improve and commit to a plan to develop the skill.

Join an online group and conversation – To connect with other professionals and expand your network, you can join a LInkedIn group

Get recommendations and endorsements – Ask your supervisor, manager, or boss to write a recommendation and validate your skills and expertise.

Create a personal video – Create a personal video outlining who you are is a very powerful vehicle for building your brand.

How to make your LinkedIn profile stand out

LinkedIn Profile Features

Over the past few months, LinkedIn developers have been hard at work refining their product and launching new features. In order to stay abreast, manage, and improve your online personal branding, it is important to keep up to date of their new features. Here are 5 features to help your profile stand out.

Add a Background Image – Upload a custom background image for the header of your profile, and in turn,  clearly convey the heart and soul of your personal brand. Currently this is only available to premium customers but will soon be available to all customers.

Who has viewed your profile – This feature, one of the better features, allows you to gain valuable demographic data about those who are looking at your profile. This feature allows you to identify the keywords people are using to view your profile, how they found you, and where they come from. You will also be able ascertain their job titles, the industry they work in, and the current name of their employers.

Profile ranking – LinkedIn now provides you the opportunity to see how you rank amongst your connection based on the number of profile views. This piece of data will assist you to have a deeper understanding  about those who are generating the most interest. With this knowledge, you understand better how you compete with your connections who are your peers and competitors.

LinkedIn Connected app – This is iPhone user only for the moment. The Connected app, simply, reduces the  workload she it comes to networking and makes your easier to stay in touch with your contacts when it comes to promotions, new jobs, work anniversaries and birthdays. With all this information at your finger tips, there is a higher probability that your profile will be viewed more often.

New Publishing Platform – The ability to publish your content on LinkedIn network is available to all members, or will be soon. Publishing on LInkedIn is no reserved for those official LInkedIn Influencer. This feature allows you create and publish your content.

Make you LinkedIn stand out today and take advantage of all these powerful personal branding tools and features.