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Nedbank career guidance initiative goes to the cinema

Nedbank Make it Happen 1

 

Nedbank career guidance initiative – My Future, My Career – for underprivileged high school pupils has launched it’s fourth installment for the benefit of more than 24 000 pupils .

 

Career guidance is vital for younger generation

The recently unveiled campaign will feature over 115 career options spanning 16 different industries in movie episodes and will be screened at Ster-Kinekor cinemas nationally.

This is the fourth year of the Nedbank career initiative and the bank will invest in excess of R3.5-million (US$429 246) in 2013. The primary goal and objectives of the campaign is to provide pupils in grades 9 to 12 a considerably better comprehension and understanding of the needs and requirements for a range of professions, in conjunction with personality descriptions associated with each individual career. So far, Nedbank already has contributed R13.8-million ($1 558-million) towards the campaign and reached well over 112 000 pupils.

Kone Gugushe, Nedbank’s divisional executive for corporate social responsibility, stated that education is amongst the key focus areas of the bank and the fact that 50 % of the total corporate social investment budget is channelled towards education. This programme contributes towards the goal of the bank – to create a knowledge-based economy; which drives the nations growth and development.

“Career guidance plays an important role in shaping the minds of pupils to choose a suitable career path. My Future, My Career is a fun and interactive programme which continues to make a difference to underprivileged pupils across the country.”

The program was conceptualized and is managed by Primestars Marketing and endorsed by the Department of Basic Education. It forms part of Nedbank’s integrated and holistic education interventions model, which consists of two pillars. The first focuses primarily on education across an individual’s life stages. While the second pillar concentrates on holistic support of beneficiary schools.

The program makes it possible for pupils who participate an opportunity to prepare themselves for the transition into the next phase of their lives – work. It assists them to develop and cultivate their own personal career ambitions and at the same time, it fortifies the overall skills base of the country.

Other contributors and sponsors of the campaign include Gauteng City Region Academy, the South African Institute of Chartered Accountants, the National Youth Development Agency, Total Coal, AECI, and the JD Group.

 

A roaring success story

Albert Zitha from Katlehong who graduated from high school in 2012 with seven distinctions took part in previous campaigns. He attained 100% in both mathematics and physical science, and is currently enrolled at the University of Pretoria to study civil engineering.

“Access to information and career guidance plays a critical role in helping learners decide on a career choice. This programme guided me clearly in choosing my current studies,” said Zitha. “I commend Nedbank for this initiative and strongly encourage pupils to make use of this programme as it will guide them in the right direction with regards to their career choices.”

 

Screen viewing times and locations

The content of the programs is made up of 16 episodes which includes: accounting; law; entrepreneurship; mining and engineering; education; health; information technology; construction; travel and tourism. After each session all students are handed a booklet for reference purposes.

Screenings start on 27 January. The subjects on each day are:

· Entrepreneurship and tourism – 27 January;
· Criminal justice and law – 3 February;
· Health services and education – 10 February;
· Banking, finance and accounting – 17 February;
· Arts and culture – 24 February;
· Transport, logistics and distribution – 24 February;
· Information technology and communication – 3 March;
· Mining, engineering and construction – 10 March; and,
· Environment and property – 17 February.

They will take place at selected Ster-Kinekor cinemas:

· Gauteng – Brooklyn Commercial in Pretoria, and Eastgate, Sandton City, Southgate, Eastrand Mall and Westgate Mall in Johannesburg;
· KwaZulu-Natal – Broadwalk in Richards Bay;
· Limpopo – Mall of the North in Polokwane;
· Mpumalanga – The Ridge Casino; and,
· Western Cape – Cavendish Commercial in Claremont.

Source: mediaclubsouthafrica.com

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Nedbank continues its support for disadvantaged learners with R2.5m

Nedbank Back to School Campaign 2013

 

Nedbank is carrying on with its ongoing commitment to tackle the challenges of education and poverty in South Africa and making an investment of R2.5 million towards its 2013 Back to School Campaign.

Nedbank is highly involved in local communities and this recent investment will help and assist 2000 disadvantaged learners across the nation. Students will begin the new school year comfortably with brand new uniforms, shoes, stationery, books and bags.

The Back to School campaign was launched in 2011. Since its inception, Nedbank has invested over R4 million to the campaign and all funds have been used to purchase uniforms and stationery. Up to now, in excess of 4000 primary and high school learners have benefitted from the campaign.

As part of Nedbanks Fundisa  programme, the Back to School campaign follows a two-pillar education intervention model. The first pillar, starts from early childhood development all the way through to tertiary education, with a focus on an individuals education across the  students life stages, .

The second pillar is focused on holistic support for schools who gain benefit from the Fundisa programme producing a more effective and efficient overall school system. The programme focuses primarily on school infrastructure, teacher training, building leadership capacity and providing classroom-based support leading to a higher quality and more effective schools. Research studies have confirmed that to be able to have effective schools we have to ensure that schools are built with a foundation of strong leadership, quality teaching, resourced learners, adequate infrastructure, community involvement, and proper academic support.

“Education is one of our corporate social responsibility’s (CSR) focus areas and we are determined to enable as many learners as we can to focus on their studies rather than on school resources. The Back to School campaign ensures that even those learners from disadvantaged backgrounds have an equal chance of being the best students they can be,” said Mrs. Kone Gugushe Divisional Executive for Corporate Social Responsibility at Nedbank.

Nedbank is calling out and encouraging all individuals and organisations in South Africa to help with their campaign by donating uniforms, shoes, bags and stationery. These can be dropped off at any Nedbank branch. Monetary donations can also be made with a minimum of R100 to the following savings account 2001120915 using “Back to School” as reference. Aside from that, individuals can SMS ‘school’ to 40017 to donate R20.

The objective is to raise R500,000 worth of donated items for this campaign, which will reach a further 500 learners. The campaign will end on 31 January 2012.

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Nedbank launches career guidance initiative

 

Nedbank, considered one of South Africa’s big four banks, has unveiled a career guidance initiative for underprivileged high school students which will benefit in excess of 40 000 pupils in grades 9 to 12 throughout the country.

Early career guidance

This is the third year of the initiative and the bank has pledged around R5-million in its My Future My Career programme. It is going to showcase in excess of 100 career opportunities spanning 14 industries and will allow the pupils to identify the academic along with personality requirements of each career.

Students will obtain understanding of these careers by way of movie episodes shown at Ster-Kinekor theatres throughout the country. They will also be given the opportunity to gain knowledge from professionals within the working world what to expect when it comes to these careers.

Kone Gugushe, Nedbank’s divisional executive for corporate social responsibility, stated: “Time and again we see too many students showing up at universities without a clue of what they want to and, more importantly, can study,” Gugushe said.

Additionally, the programme will provide students advice about careers and enhance the prospects of developing skills in vital sectors including financial services, health and engineering.

 

The programme, which happens to be endorsed by the Department of Basic Education, was conceptualised by Primestars Marketing, which is in addition the project manager.

Martin Sweet, managing director of Primestars Marketing, stated that the project intends to encourage youngsters to play a key role in overcoming the current projected skills shortage along with the high rate of unemployment within South Africa.

The programme will also provide students with the opportunity to explore and make the most of the career opportunities.

Nedbank and Primestars are accompanied by PPC Cement, Gauteng City Region Academy, Quest, the South African Institute of Chartered Accountants, the National Youth Development Agency (NYDA) and the JD Group as sponsors of the programme.

The best places to view the screenings

Screenings will incorporate the following careers: accounting, law, entrepreneurship, mining and engineering, education, health, IT, construction, travel and tourism. Each and every pupil who attends a screening is going to go away with a reference booklet on that specific career.

The screenings begin on the 26 February with the following agenda:

26 February – entrepreneurship and tourism
4 March – IT and communications
11 March – mining, engineering and construction
18 March – banking, finance and accounting
15 April – criminal justice and law
22 April -health services and education
29 April – arts and culture, and transport, logistics and distribution.

The screening are going be taking place at numerous theatres countrywide – in Gauteng at Brooklyn in Pretoria; at Eastgate; Sandton; Maponya Mall; Southgate; Eastrand Mall and Westgate in Johannesburg; in Northern Cape at North Cape Mall in Kimberley; in Free State at Mimosa Mall in Bloemfontein; in North West at Rustenburg; in Limpopo at Savannah Mall in Polokwane; and in Kwazulu-Natal at Gateway and Musgrave in Durban.

Pupils in the Western Cape pupils can catch the screenings at Cape Gate and Cavendish in Cape Town; whilst in the Eastern Cape, they are going to be held at The Bridge in Port Elizabeth and Vincent Park in East London.

“The JD Group understands the challenges and the effects of unemployment in South Africa, specifically among the youth of the country. It is with this mind that we partnered with the My Future, My Career initiative,” said Richard Chauke, a director at JD Group.

in addition, these career episodes will be screened at 13 NYDA youth centres across the country.

 

The Nedbank Foundation

The Nedbank Foundation is the primary corporate social investment arm of Nedbank.

Earlier this current year it introduced its Back to School campaign at Ga-Masemola village in Limpopo, where 150 pupils from four schools in the community were given essential school items including uniforms, shoes, stationery, books, bags and sports kits, to start their school year on a high note.

In addition, it has various other projects that benefit underprivileged students, including the Nedbank Fundisa Maths and Science Project, under which maths and science teachers in Eastern Cape and Limpopo are signed up at Unisa for a one-year course to help improve their classroom teaching techniques.

On top of that, the foundation at the same time runs the Nedbank Mobile Library Project, the Matric Exam Revision Programme, and the M2 Mathematics Project.

Source: mediaclubsouthafrica.com, nedbankgroup.co.za

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