Tag Archives: LinkedIn

Your LinkedIn Profile – The DO’s and SEO Optimization

2014.08.01 linkedin-tips

In today’s world, most of us have profiles at the very least on LinkedIn social media platform. It must be emphasized how important your public image is and how you send out the right message. Here is how to take full advantage of LinkedIn.

SEO (search optimization) words – The right words in your profile will ensure that you are present when the right people search this on line portal. There are more than 10 places where you can represent your skill set and experience. Be creative. Make sure that the right people are looking at your profile.

Here are a few areas where you need to use those WORDS to improve being discovered.

Your Headline – This is NOT your title at work. After your normal Headline, Use the “|” (shift the ì\î key), then place 2 phrases that describe your core competencies.

Your Summary – It is so important to place your Headline Key Words throughout this summary, this must tell who you are today!

Job Titles – Make sure that this is a commonly used title. If your one at work is off the beaten track, use 2 titles here.

Job Descriptions – Most people make the error of cut and pasting their CV here. Wrong! It is a summary of your respective roles. Also this is a great place to reuse those catch words from your headline.

Publication paragraphs – The only paragraphs here that are important are ones describing what you do today. Again use your key words.

Companies you have worked for or still are with – It is here that you tell and share about organisations that you are a member of. Again if these organisations have key words, use them.

Recommendations – When you approve a recommendation, make sure your specific key words are included, you can ask that individual to include these.

Education Descriptions – Once again use your key phrases here, make them apply to use educational qualifications

Skills – What by now you have heard is how important key words are You get to have 50 skill words here. Use them strategically here. Hopefully you will be endorsed by your network will endorse you with specific key words, it is vital to ensure success on LinkedIn.

From the above, you can see how those specific words are important to the successful use of LinkedIn. Enjoy this powerful tool and make it work for you.


How to make your LinkedIn profile stand out

LinkedIn Profile Features

Over the past few months, LinkedIn developers have been hard at work refining their product and launching new features. In order to stay abreast, manage, and improve your online personal branding, it is important to keep up to date of their new features. Here are 5 features to help your profile stand out.

Add a Background Image – Upload a custom background image for the header of your profile, and in turn,  clearly convey the heart and soul of your personal brand. Currently this is only available to premium customers but will soon be available to all customers.

Who has viewed your profile – This feature, one of the better features, allows you to gain valuable demographic data about those who are looking at your profile. This feature allows you to identify the keywords people are using to view your profile, how they found you, and where they come from. You will also be able ascertain their job titles, the industry they work in, and the current name of their employers.

Profile ranking – LinkedIn now provides you the opportunity to see how you rank amongst your connection based on the number of profile views. This piece of data will assist you to have a deeper understanding  about those who are generating the most interest. With this knowledge, you understand better how you compete with your connections who are your peers and competitors.

LinkedIn Connected app – This is iPhone user only for the moment. The Connected app, simply, reduces the  workload she it comes to networking and makes your easier to stay in touch with your contacts when it comes to promotions, new jobs, work anniversaries and birthdays. With all this information at your finger tips, there is a higher probability that your profile will be viewed more often.

New Publishing Platform – The ability to publish your content on LinkedIn network is available to all members, or will be soon. Publishing on LInkedIn is no reserved for those official LInkedIn Influencer. This feature allows you create and publish your content.

Make you LinkedIn stand out today and take advantage of all these powerful personal branding tools and features.


How to use LinkedIn Apps and maximize its value and stay ahead

LinkedIn social network


LinkedIn social network has grown and developed into an incredible resource for building your professional identity online and is no longer just a platform to market your skills and resume when searching for employment.

Many people might not be aware that LinkedIn has a number of different app to assist individuals who care about their professional network. LinkedIn app allows you to stay abreast of industry news, help you prep for meeting, or add connections on the fly.

Here are a few, of the many tools, you can use to optimize the true value of this app.


Link your calendar to app and find out about someone before entering an interview

You can sync your phone’s calendar with the app, and the app will provide you with the profile of anyone who you have penciled in on your calendar providing you with useful information about the person you are about to interview with.


The app allows you to follow specific companies

Once you follow a specific company, LinkedIn will show the the company profile so that you can view any new updates and browse the company profile and see if there are any new job posting.


LinkedIn now allows you to apply for jobs directly from the app.

The linked app now allows you to view a list of employments positions via the ‘Jobs” section of the app which are tailored to your personal customized data on your profile. If you find something that you are interested in, then all you need to do is submit your profile. Browsing the job listings can save you a lot of time.


Make use of your news streams to build and grow your personal brand and strengthen your connections.  

The news stream allows you to scroll through and view any new updates from your connections and view content being shared by companies and individuals, as well as view any updates and news about new jobs of your connections. You can also interact and add to the conversation when you have something to say. ‘Like” a comment and nurture your network.


Never overdo your comments.

Never follow the strategy whereby you just say something for the sake of it. When you make a comment, this will reflect upon you and your expertise / insight into a specific area. Remember that LinkedIn is social but a professional network. It is not Facebook. Check your grammar and sentence structure and avoid slang.


Upload any professional photos on the go.

You can now upload images via the app. I don’t have to warn you not to post any pics of wild office parties. Research has shown that comments with images are more likely to get comments and ‘likes’. Upload images from live conferences or networking events for example.


To view a personalized selection of articles and news about topics related to your industry then use the Pulse tab.

Via the Pulse tab, the app will recommend that you follow specific categories related to the industry you work in. You can also browse and read articles from a variety of publishers and LinkedIn influencers.


By sharing articles and content on your network you can become a resource for others on your network.

You can share articles on your own LinkedIn profile as well as other social networks like Facebook, Google+, and Twitter with just a few taps. By posting articles and developing a reputation as a thought-leader will help you to build upon your network and help you when it comes your next job interview.

Source: businessinsider.com



Reasons to update your Linkedin profile to enhance your personal brand



Over the past decade, Linkedin has grown into one of the most popular social networking platforms, especially for professionals and its use as a personal branding tool. Given the importance of Linkedin it is essential to maintain and update your profile. Linkedin is not only an online resume but also a comprehensive personal branding resource.

Here are some reason to update your Linkedin profile today:

  • LinkedIn is the world’s largest professional network with over 225 million members
  • Linkedin profiles shows up at the top go Google searches.
  • People are researching you to discover your strengths and, more important, about your brand.
  • Linkedin offers numerous valuable resources to expand your success by offering essential connections and expertise.
  • You don’t know what you’re missing out on. While you’re reading this, someone is searching LinkedIn for the services you provide.
  • Linkedin offer you the chance to follow industry and thought leaders and companies so that you can up to date on what is happening in your industry or job function.
  • Linkedin network allows you to stay connected in  world  where we are overwhelmed with daily tasks and less time to complete these tasks.
  • Linkedin network offers tags to manage your contacts and improve your efficiency to mange your network.
  • Linkedin offers you the chance to improve and increase your visibility and credibility with members of your brand community.

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Social Networking Blunders which may prove to be expensive lessons


During the past several years, social networks have grown at unheard of levels. What we identify now as numerous distinct social networks which began as only a couple of simple sites. Every one of these social networks focus on assisting you to make connections with other individuals. There are plenty of networks that assist you to seek out individuals from the past. It is possible to become a member of networks that permit you to establish professional connections for business reasons. Several other networks center around linking individuals with interests in similar hobbies. Several larger networks were developed to turned out to be home to a number of smaller networks. Attempting to come up with solutions to leverage each one of these online networks can certainly be a difficult task. You can without doubt improve your business with social networking. All you need to do is to find an approach which works for you.

There is no rule or opinion that suggest you create profiles on every social networking site available. Plenty of internet marketers are of the opinion that it is essential to blanket the social networking marketplace with their profiles. This is often not the very best approach to take. Remember, the more networks you subscribe to the more time you will need to manage your profiles. It is far better to create fewer profiles that you able to manage and update on a regular basis rather creating numerous profiles that are never updated. An inactive profile gives the impression that you no longer exist. For anyone who is without a profile, you can easily create one. First find the most appropriate network to fit your needs and requirements.



Prior to joining any network you ought to put some thought into it. Yes, networks like Facebook and Twitter are very effective for almost every medium. Various other platforms, for example Classmates.com, usually are not that well suited for marketing and advertising purposes. It is far better not to squander your time and energy on networks that will not take your business anywhere. By doing this you will end up having more time to spend on networks that will actually assist you with your goals and objectives.

A vital factor to keep in mind is that if you should receive any messages via any of these platforms, it is essential to reply to any message. Regardless of whether updating your profile is a task you perform on a regular basis or not, the minimum you have to do is replying to all inquiries. If you are responsive to those people that who make an effort to interact with you, then you will get away with not updating your profile on a regular basis. It will also give the impression that you are person who truly really cares about his or her contacts, and provides them more value than individuals who just happen to pass by. This is often a fantastic way to get individuals to have confidence in and trust you. In the end, sales is all about trust. Consequently you are in position to earn more income.

Social networking is an incredible strategy to expand your company brand, service or product. Companies that are focused on growing their customer base understand that it is essential to join and manage several social networking sites. Social networking also offer excellent communication options. After all, these networks provide you with vital interpersonal-contact with potential buyers, which means you stand a significantly better possibility of making money.