Google has released its list of top trending searches for 2013. Two year-end deaths resonated most in the ranking charts given a year that was full of major news events, new products releases and buzzwords.
This year, Google surveyed 72 countries and their search results is the largest sample the company has ever undertaken. The two top trending searches globally were : Nelson Mandela” and “Paul Walker”.
Even though searches for “Nelson Mandela” were extremely strong before the passing away of the South African icon, after his death at 95 on 5 December Google experienced a flood of searches for information about the a man who fought and brought about the end of Apartheid after spending 27 years in jail.
Following Mandela was the search for the late “Fast and the Furious” actor, Paul Walker who ironically died in a motor vehicle accident. Apple’s iPhone5s took the number 3 spot followed by the Glee celebrity Cory Monteith who died of an accidental drug overdose.
5th place went to Harlem Shake followed by Boston marathon, Royal Baby, Samsung S4, Playstation 4, and North Korea rounded out the top 10 list for global trending searches on Google.
Google analyzed roughly 1 trillion searches to complete its annual Zeitgeist list and also offered information about how individuals made use of its services in different part of the world.
Google’s top trending searches, South Africa:
1. Nelson Mandela
2. Oscar Pistorius
3. Paul Walker
5. Vuyo Mbuli
7. Standard Bank Internet
8. BBM for Nadroid
9. Reeva Steenkamp
10. Royal Baby
Google’s top trending How to.., South Africa:
To view Google’s top trending search results for South Africa 2013 CLICK HERE
Google has officially launched the Google Ad Grants programme in South Africa!. Google Ad Grants empowers thousands of nonprofit organisations through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.
Google Ad Grantees receive free AdWords advertising on Google.co.za. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:
- A daily budget set to $329 USD, which is equivalent to about $10,000 per month
- A maximum cost-per-click (CPC) limit of $2.00 USD
- Only run keyword-targeted campaigns
- Only appear on Google.co.za
- Only run text ads
For more information and details on eligibility please visit http://www.google.co.za/intl/en/grants/. If your organisation meets our eligibility guidelines we encourage you to apply to join the programme today!
During the past several years, social networks have grown at unheard of levels. What we identify now as numerous distinct social networks which began as only a couple of simple sites. Every one of these social networks focus on assisting you to make connections with other individuals. There are plenty of networks that assist you to seek out individuals from the past. It is possible to become a member of networks that permit you to establish professional connections for business reasons. Several other networks center around linking individuals with interests in similar hobbies. Several larger networks were developed to turned out to be home to a number of smaller networks. Attempting to come up with solutions to leverage each one of these online networks can certainly be a difficult task. You can without doubt improve your business with social networking. All you need to do is to find an approach which works for you.
There is no rule or opinion that suggest you create profiles on every social networking site available. Plenty of internet marketers are of the opinion that it is essential to blanket the social networking marketplace with their profiles. This is often not the very best approach to take. Remember, the more networks you subscribe to the more time you will need to manage your profiles. It is far better to create fewer profiles that you able to manage and update on a regular basis rather creating numerous profiles that are never updated. An inactive profile gives the impression that you no longer exist. For anyone who is without a profile, you can easily create one. First find the most appropriate network to fit your needs and requirements.
Prior to joining any network you ought to put some thought into it. Yes, networks like Facebook and Twitter are very effective for almost every medium. Various other platforms, for example Classmates.com, usually are not that well suited for marketing and advertising purposes. It is far better not to squander your time and energy on networks that will not take your business anywhere. By doing this you will end up having more time to spend on networks that will actually assist you with your goals and objectives.
A vital factor to keep in mind is that if you should receive any messages via any of these platforms, it is essential to reply to any message. Regardless of whether updating your profile is a task you perform on a regular basis or not, the minimum you have to do is replying to all inquiries. If you are responsive to those people that who make an effort to interact with you, then you will get away with not updating your profile on a regular basis. It will also give the impression that you are person who truly really cares about his or her contacts, and provides them more value than individuals who just happen to pass by. This is often a fantastic way to get individuals to have confidence in and trust you. In the end, sales is all about trust. Consequently you are in position to earn more income.
Social networking is an incredible strategy to expand your company brand, service or product. Companies that are focused on growing their customer base understand that it is essential to join and manage several social networking sites. Social networking also offer excellent communication options. After all, these networks provide you with vital interpersonal-contact with potential buyers, which means you stand a significantly better possibility of making money.
Google has recently presented a R8.6 million grant towards the Nelson Mandela Centre of Memory that will assist to preserve and provide unparalleled digital accessibility to an endless number of archival documents, photographs as well as audio-visual materials concerning the life and times of Nelson Mandela.
Google’s grant will be of assistance with regard to expanding the web based Mandela archive and also make it accessible to global audiences, scholars and researchers in the foreseeable future. The web based multimedia archive will comprise of Nelson Mandela’s letters and correspondence with family, comrades and friends, prison diaries along with notes he composed at the time he was leading the discussions that resulted in the termination of apartheid in South Africa.
“All of us are thrilled that Google has come on board to assist and make certain that our Mandela Portal develops into a world class reference point and supply of genuine and reliable information and facts about Madiba,” said Verne Harris, head of the Centre of Memory.
A grant of the identical size has additionally been made to the Desmond Tutu Peace Centre in Cape Town, intended for the documentation and digitisation of Desmond Tutu’s archives as well as an interactive digital learning centre.
Commenting on the initiatives, Luke Mckend, Country Manager for Google South Africa said, “Google would like to help bring the world’s historical heritage online, while the internet provides innovative solutions to preserve, protect and share this information.
“Our grants to the Nelson Mandela Centre and Desmond Tutu Peace Centre is going to assist the progress of new digital archives for South Africa’s history, providing the global public an unparalleled possibility to engage with the historical past of some of the most extraordinary and remarkable leaders of our time.”
Source: BuaNews, segue.atlas.uiuc.edu, nelsonmandela.org, tutu.org