Tag Archives: FIFA World Cup

South Africa Tourism continues to eclipse global trends

South Africa registered an extraordinary 15% boost in tourist arrivals to the country last year – outperforming the worldwide average by 8%. And even though the Fifa World Cup in June and July contributed towards the outstanding increase, visitor arrivals had been buoyant throughout the year.

During the past year South Africa welcomed more than eight million (8 073 552) visitors to the country when compared with 2009 visitors of approximately seven million (7 011 865), comparing incredibly well when it comes to international standards.

Statistics coming from the UN World Tourism Organisation revealed that global tourism arrivals were determined to have expanded by 6.7% in 2010. This resulted in South Africa outperforming the international market by 8%.

Tourism Minister Marthinus van Schalkwyk, announcing the statistics in Cape Town, proclaimed he had “absolutely no doubt of even more growth this year”.

“All of us are unquestionably ecstatic with these robust growth figures, even more so for the reason that it follows immediately after a global economic recession,” he was quoted saying.

World Cup tourists and new markets

The Department of Tourism suggested 90% of the visitors who arrived for the FIFA World Cup had revealed the fact that they would like to come to South Africa for a second time, mainly because the tournament had created a significantly better representation of the country.

“From the outcomes of our customer survey in relation to arrivals during the World Cup, we fully understand that more than 309 000 visitors arrived in South Africa for the principal purpose of the FIFA World Cup,” Van Schalkwyk mentioned. “The FIFA World Cup arrivals as a result represents approximately four percent of the total arrivals for last year.”

He acknowledged the legacy of the FIFA World Cup was obviously a significant boost for the travel and leisure sector and additionally had cemented a basis for sustained investment and growth in the industry.

“In relation to reaping the added benefits of the FIFA World Cup, now is certainly not the time to sit back,” Van Schalkwyk said. “I wish to ask the whole sector to carry on to build and develop using this positive approval of our country and in addition aggressively entrench our primary tourism market segments and appeal to exciting emerging markets.”

New markets such as Brazil, China and India performed a major part with regard to expanding the industry in 2010, he explained.

“When it comes to terms of growth from the regional markets, the Americas expanded the quickest at 37.4% as compared to 2009,” he mentioned. This was followed by Asia and Australasia at 34.6%, along with long-haul market segments displaying an expansion of 21%.

Strong foundation to build on

The UK, US, Germany, the Netherlands and France continued to be South Africa’s top five international source markets. When it comes to emerging markets, significant expansion originated from Brazil with an increase of 66.7%, China revealed a growth rate of 62.3%, India with 29.7% and Nigeria with 10%, even though as a result of comparatively low bases.

“These statistics give a strong foundation on which we are able to build in term of our growth targets for emerging markets,” Van Schalkwyk said. “From a tourism point of view, all of us are in position to gain enormously as a result of our recent inclusion in the BRIC partnership, and we are aligning our planning and strategies accordingly.”


Source: SAinfo, BuaNews, worldtravelertips.com, gttpsa.org, cartanworldcupblog.com, shellinfosight.com, photography-match.com


Open letter to South African expatriates living abroad

Dear fellow South Africans

I’m not sure why you are living where you are, but I hope it is not because you have lost hope in the land of your birth. I trust your (re)location is temporary and that it is for the purpose of skills gathering, with the aim of returning one day.

Because when that day comes, you will find a South Africa which has rewoven her social fabric into a quilt so colourful and varied, that it’s going to keep us all warm and fuzzy into a bright future!

I want to tell you about what you missed during your Hinterland’s hosting of the 2010 FIFA World Cup.

I wish I knew the dictionary well enough to explain to you the tingle in my spine when I remember all the moments that add up to what we managed to achieve.?I want to explain in detail to you how nervous we all were a few days before the world descended on us with uncertain expectations – some anticipating excellence, while others were convinced of spectacular failure.?I want to tell you that we are not exactly sure how we did what we did … but we know that we are going to do it again!

Now when I look back, I want to convey to you my overwhelming sense of pride in our country. I want to explain to you the time I stood in the middle of Somerset Road, Green Point, in the middle of winter, surrounded by many thousands of people, all with one intention; to have as much fun as their shivering little bodies could muster.

I want to paint the picture of how Capetonians came out in their thousands to reclaim the city streets and public transport services; how they revelled with tourists alongside the minstrels; how smiling police officers posed for pictures and how protective we have all become over foreign visitors.

I want my words to adequately convey how an army of welcoming smiles can warm up an African winter from the inside out.

I wish you could feel the collective goose flesh in the Johannesburg township of Soweto, when locals finally experienced the literal meaning of “Rainbow Nation!” I know you saw the proud smile that Madiba flashed when he entered Soccer City for the final match between Spain and The Netherlands; but did you see the pride on the woman’s face when her young daughter greeted the Portuguese tourist with an uncertain “Ola,” when she asked for directions?

I swear there were times when I could reach out and touch the (Madiba) magic in the air, it was that palpable! I wish I can remember the exact words I thought at the exact moment when a young minstrel’s shimmering attire reminded me of my childhood fantasy and belief in something called angel dust.

I also want to explain the grins of satisfaction on the faces of other leaders who attended some of the numerous World Cup events staged all over the country.?I want to relive with you all the pictures and video clips that are popping up on websites from far and wide, so that together we can say “I was there!”

I’m sure if you take the time, you will find a video of me, wide-eyed and dazed, with jaw scrapping the sidewalk.

I know you saw pictures of a sea of people, flowing through Cape Town’s streets towards our brand new iconic stadium, sandwiched between Table Mountain and the Atlantic; but I want to find just the right word to describe the swell of pride that surged through us all. I’m thinking of comparing it to the feeling you get when your child wins the 100m sprint … but that doesn’t quite do it!

I want you to know exactly how it felt to stand inside one of the dozens of fan zones, festooned with sponsor merchandising and South Africans drunk on overdoses of awe and excitement. I want to explain how patriotic we all felt in our Bafana Bafana yellow, swelling with national pride – even after the boys exited the tournament. It continues to this day! I want to tell you that we can finally boast with the memories of impromptu street parties in our own back yards, instead of in some exotic land, like Ibiza, or Singapore!

I want to tell you how the World Cup has become a muse; uniting and inspiring a people that started to falter, but is now tripping over entrepreneurial ideas littering the road to success.

I want you to feel how wired we all still are and how invincible we feel as a nation.?Bring on the Olympic Games; the Commonwealth Games … the whateva!

I want to explain to you how we are all walking around, stupidly brimming from ear-to-ear, as if hooked up to an intravenous drip of euphoria. I want to describe the delicate tears of joyous relief and proud satisfaction that rolled down the cheeks of one of the many organisers on the last day of the Cape Town Fan Walk; like watching her first born take his first wobbly steps of freedom.

She had promised she wouldn’t. But she couldn’t resist … and it was a moment of beauty to equal the moment of beauty that brought it on.

I want you to know how every South African helped to realise Madiba’s dream, by reminding you of the many moments.

I want to find just the right words.
But I can’t, because I have been left speechless!

By Bobby Brown, who runs an events company that was partly responsible for the FIFA Final?Draw street party on 4 December 2009, the FIFA Fan Fest Launch Parade on 10 June 2010 and the Host City Cape Town Fan Walk. He is also a news anchor for Eyewitness News in Cape Town, presenting the breakfast news on 94.5 Kfm; and occasionally on 567 Cape Talk.Over the years, he has also written for numerous publications and presented several local television and radio shows.

This is the first time in recorded history that he has been left speechless!


SA citizen true stars of the World Cup

The people of South Africa were the “true stars” of the World Cup, after they united to prove that South Africa was capable of hosting a world class event.

President Jacob Zuma was full of praise for his citizens when he addressed the media in Sandton on Monday, saying they had proved the doomsayers who had been warning football fans to avoid South Africa wrong.

The world had been warned to expect high levels of crime, unfinished stadia and a lack of accommodation but what football fans found when they came to South Africa was vastly different.

“They came and discovered that we are a winning nation of very humble, hospitable people. They learned too that we are very efficient organisers and planners.

“We did it. We did it well. We did it successfully but we did not do it alone. We did it with Africa and with the support of the world,” Zuma said.

While the President had words of appreciation for everyone who contributed to the World Cup, he singled out security officials for “proving to the world that we mean business when it comes to maintaining law and order”.
He described South Africans as the true stars of the tournament.

“There are certain things that you cannot buy or create. Key amongst these for us is humanity, friendliness and warmth of the South African people,” Zuma said.

The President commended South Africans for making the World Cup a powerful nation building tool saying he had been inspired by the explosion of national pride during the tournament.

Zuma also thanked international fans who he said were real champions of the tournament because of the energy and commitment they had shown in supporting their nation teams and filling the stadia.

“This has been the start of a lifelong friendship. We invite all our visitors to return soon to explore South Africa further. This is your home,” he said.

It was a day of thank yous, as the President went on to express his gratitude to the players and coaches of all the 32 teams; world leaders who had graced the tournament; musicians and international media.

But Zuma’s “deepest gratitude” was reserved for former President Nelson Mandela for his leadership and vision.

“He laid the foundation that we are building on today. South Africans have given him the best 92nd birthday ever in the manner in which they hosted this tournament,” he added.

Government had learnt important lessons from the World Cup, including project expertise management, expertise which will be put to use in improving the quality of lives of South Africans, he added.

Zuma urged South Africans not to pack away their flags or the green and gold because national duty still called.
“We now turn our focus to the fortunes of the nation’s Springbok Rugby team in the Tri-Nations series…We call upon South Africans from Soweto to Springbok to join the large number of international visitors who will again be in our country for the home matches,” Zuma added.

As to what lay ahead for the country, Zuma said it was “not a bad thing” for the country’s eyes to be on the 2020 Olympics Games given that the South Africa had shown it was capable of hosting world class events.


Source: BuaNews