Tag Archives: ecosystems

Frequently asked questions on water quality (part 5)

What defines the quality of water?

Water quality is an important parameter touching on all aspects of ecosystems and human well-being such as the health of a community, food to be produced, economic activities, ecosystem health and biodiversity. Therefore, water quality also is influential in determining human poverty, wealth and educational levels. From a management perspective, water quality is defined by its desired end use. Consequently, water for recreation, fishing, drinking, and habitat for aquatic organisms require higher levels of purity, whereas for hydropower, quality standards are much less important. For this reason, water quality takes on a broad de????inition as the ‘‘physical, chemical, and biological characteristics of water necessary to sustain desired water uses’’ (UN/ECE 1995). It needs to be noted that after its use water usually returns back to the hydrological system and if left untreated can severely affect the environment.

What is the state of water quality on our planet?

Worldwide water quality is declining mainly due to human activities. Increasing population growth, rapid urbanization, discharge of new pathogens and new chemicals from industries and invasive species are key factors that contribute to the deterioration of water quality. In addition, climate change will further affect water quality. Major risks are the lack of water quality data and monitoring worldwide as well as lack of knowledge about the potential impact of natural and anthropogenic pollutants on the environment and on water quality. The lack of prioritization of water quality in many countries has resulted in decreased allocation of resources, weak institutions and lack of coordination in addressing water quality challenges.

How do population growth, urbanization and industrial production affect water quality?

Deterioration of water quality occurs when existing municipal and industrial water treatment and/or sanitation infrastructure is overloaded or the relevant infrastructure is absent or outdated and waste and waste water are discharged directly into the environment from where they find their way into surface or groundwater. Enhancing and expanding infrastructure can be very costly and therefore in general is not keeping up with rapid development. Waste water management therefore is emerging as a major global challenge. In addition agricultural and industrial production result in new pollution problems that have become one of the biggest challenges facing water resources in many parts of the world.

Water quality can be affected by organic loading (e.g. sewage), pathogens including viruses in waste streams from humans and domesticated animals, agricultural runoff and human wastes loaded with nutrients (e.g. nitrates and phosphates) that give rise to eutrophication and oxygen stress in waterways, salinization from irrigation and water diversions, heavy metals, oil pollution, synthetic and persistent engineered chemicals (e.g. plastics and pesticides), medical drug residues and hormone mimetics and their by-products, radioactive pollution, and even thermal pollution from industrial cooling and reservoir operations.

Water quality degradation can result in the deterioration of the functioning of ecosystems and can lead to abrupt and nonlinear changes. Once certain thresholds are exceeded, the system may change to a very different state and collapse. For example, excessive nutrient loading in freshwater and coastal ecosystems can cause abrupt and extensive changes, possibly leading to algal blooms and oxygen-depletion which makes most animal life impossible.

How does climate change influence water quality?

Climate change and in particular increasing temperatures and changes in hydrological patterns such as droughts and floods will affect water quality and exacerbate water pollution from sediments, nutrients, dissolved organic carbon, pathogens, pesticides and salt, as well as thermal pollution. Further, sea-level rise is projected to extend areas of salinisation of groundwater and estuaries and thereby impacting the availability of freshwater for humans and ecosystems in coastal areas. Gaps still exist in the knowledge about the impacts of climate change on water, especially its quality. Although observational data are required for adaptive management, many observational networks are shrinking. There is a need to improve the understanding and modelling of climate changes with respect to the hydrological cycle at scales that is relevant to decision-making. Information about water-related climate change impacts is inadequate, particularly regarding water quality, aquatic ecosystems and groundwater.

How can water quality be sustained? How can polluted water be treated or purified?

Both in terms of sustainability as well as of investment and affordability, prevention should be the preferred option. Prevention of water pollution must therefore be the first priority to sustain water quality. The other two options are treatment and restoration. While treatment in some cases is necessary in natural environments due to contamination (pollution caused by environmental influences, e.g. arsenic), it usually becomes more complex when tackling pollution caused by human activities. Finally, restoration of water quality that has been degraded usually is expensive, and more costly than prevention since the rehabilitation of a degraded ecosystem actually means to reestablish the natural environment in all its complexity to the original one. Water purification is a service that ecosystems provide, through recycling nutrients, trapping silt, and breaking down waste. Wetlands, for example, can filter out high level of nutrients and toxic substances. On the other hand, ecosystems themselves depend on the availability of adequate water quality.

How does water quality affect human health?

Sufficient quality of water is critical to ensure a healthy environment and human health. The basic requirement per person per day is 20 to 40 liters of water free from harmful contaminants and pathogens for the purposes of drinking and sanitation, rising to 50 liters when bathing and kitchen needs are considered. In many countries, however, the amount of water required daily for drinking and sanitation is not provided in the required quality. Developing countries undergoing rapid urbanization suffer from lack of sewage treatment facilities which results in the contamination of drinking water, thus it becomes a major cause of illness (which impacts poverty and education) and death. According to the World Health Organization (WHO) 4 billion cases of diarrhea each year in addition to millions of other cases of illness are associated with lack of access to water that is safe for human consumption. Per year 2.2 million people die as a result of diarrhea most of them are children under the age of five. Human health is severely impacted by water-related diseases (waterborne, water-washed, water-based, and water-related vector-borne infections) as well as by chemical pollution discharged  to water.

Despite progressive improvement in the provision of sanitation since 1990, providing safe water and sanitation to large parts of the human population remains a challenge. Today, 1.1 billion people around the world still lack access to improved water supply and more than 2.6 billion people lack access to improved sanitation. The most significant gaps exist in sub-Saharan Africa, then to a lesser extent in Western Asia and Eurasia. Improvements in sanitation have been far less in rural areas than in urban areas, and there has been even a decline in the provision of sanitation services in rural areas of Oceania and the former Soviet Union.

Are there any international agreements regarding water quality?

There are no global binding environmental agreements obliging states to safeguard water resources against pollution as this is a national government responsibility. The 1997 UN Convention on the Law of the Non-Navigational Uses of International Watercourses, which provides that international watercourses shall be used balancing the interests of the watercourse States concerned and the adequate protection of the watercourse, has not entered into force yet. However, the importance of protecting freshwater resources has been recognized in international non-binding instruments such as Agenda 21, adopted in 1992 by the United Nations Conference on Environment and Development. In particular, Agenda 21’s Chapter 18 on the Protection of the Quality and Supply of Freshwater Resources: Application of Integrated Approaches to the Development, Management and Use of Water Resources sets as its general objective “to make certain that adequate supplies of water of good quality are maintained for the entire population of this planet, while preserving the hydrological, biological and chemical functions of ecosystems, adapting human activities within the capacity limits of nature and combating vectors of water-related diseases.”

Concerning groundwater resources, in December 2008 the UN General Assembly (UNGA) adopted the Resolution (A/RES/63/124) on the ‘Law of Transboundary Aquifers’. Through this resolution the UNGA encourages aquifer states to make appropriate bilateral or regional arrangements for the sustainable management of their transboundary aquifers, taking into account the provisions contained in the annexed draft articles.

At the regional level, there are a number of agreements which address the issue of water quality. Of particular importance are the 1992 UNECE Convention on the Protection and Use of Transboundary Watercourses and International Lakes and the 2000 Revised Protocol on Shared Watercourses in the Southern African Development Community (SADC).

The 2007 Resolution on Forests and Water within the FOREST EUROPE policy process is of particular relevance in the pan-European region. FOREST EUROPE is the pan-European policy process for the sustainable management of the continent’s forests. The resolution emphasises the vital role of sustainable forest management in protecting water quality and promoting overall watershed management. It was endorsed by the responsible ministers of the 46 participating FOREST EUROPE countries and the EU at the 5th Ministerial Conference on the Protection of Forests in Europe. The countries committed themselves to maintaining and enhancing the water and soil protection functions of forests, as well as those for mitigating local water-related natural disasters, through sustainable forest management, including the use of public and private partnerships. They stressed the importance of developing, improving and co-ordinating policies for forest and water resource management.

The European Union has established a framework for Community action in the field of water policy in the EU Water Framework Directive (Directive 2000/60/EC of the European Parliament and of the Council of 23 October 2000). The primary objective of the directive is to prevent further water deterioration and to implement the necessary measures to achieve “good water status” in all EU waters by 2015. The criteria for determining what constitutes “good” water status is assessed on the basis of detailed qualitative and quantitative factors, such as abundance of aquatic flora and fauna, the level of salinity, the quantity and dynamics of water flow, nutrient concentrations, and so on. Specific requirements apply to drinking water, to pollution, and to the management of aquifers, among others.

A great number of agreements concerning specific river/lake basins have been concluded by relevant riparian countries to establish an institutional and legal framework for the joint management and sustainable use of the shared resource, e.g. the International Joint Commission of Canada and the United States.

What water quality issues are directly related to unsustainable bioenergy production?

As the nexus between bioenergy and water has been receiving more attention in the scientific and political spheres, it has become evident that unsustainable bioenergy production has the potential to contribute to worsening water quality. Like other agricultural cultivation processes, if farming systems involve the heavy application of agro-chemicals, run-off from these fertilizers (e.g. nutrients like nitrates and phosphorous) and pesticides can adversely affect downstream aquatic ecosystems and their services as well as downstream human activities and uses. Depending on the specific bioenergy system, the wastewater from conversion processes can also affect the quality of surface/ ground water. Discharge water from bioenergy processing facilities if treated improperly, for example, can deteriorate water quality. Although more research needs to be undertaken on this nexus, it is evident that improved farm and plant-level practices can reduce the risk to water quality.

Source: worldwaterday2010.info

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Water quality facts and statistics (part 4)

WATER QUALITY FACTS AND STATISTICS

Global water pollution

? Every day, 2 million tons of sewage and industrial and agricultural waste are discharged into the world’s water. (UN WWAP 2003)
? The UN estimates that the amount of wastewater “produced” annually is about 1,500 km3. (UN WWAP 2003)

Human waste

? Lack of adequate sanitation contaminates watercourses worldwide and is one of the most significant forms of water pollution. Worldwide, 2.5 billion people live without adequate sanitation. (UNICEF WHO 2008)
? 70% of the people who lack sanitation worldwide, i.e. 1.8 billion people, live in Asia. (UNICEF WHO 2008)
? Sub-Saharan Africa is the slowest of the world’s regions to achieve improved sanitation: only 31% of residents had access to improved sanitation in 2006. (UNICEF WHO 2008)
? 18% of the world’s population, or 1.2 billion people (1 out of 3 in rural areas), defecate in the open. Open defecation significantly compromises quality in nearby water bodies and poses an extreme human health risk. (UNICEF WHO 2008)
? In Southern Asia, 63% of rural people – 778 million people – practice open defecation. (UNICEF WHO 2008)

Human health impacts

? Worldwide, infectious diseases such as waterborne diseases are the number one killer of children under five years old. More people die from unsafe water annually than from all forms of violence, including war. (WHO 2002)
? Unsafe or inadequate water, sanitation, and hygiene cause approximately 3.1% of all deaths worldwide and 3.7 % of DALYs (disability adjusted life years) worldwide. (WHO 2002)
? Unsafe water causes 4 billion cases of diarrhoea each year, and results in 2.2 million deaths, mostly of children under five. This means that 15% of child deaths each year are attributable to diarrhoea – a child dying every 15 seconds. In India alone, the single largest cause of ill health and death among children is diarrhoea, which kills nearly half a million children each year. (WHO and UNICEF 2000)

Impacts on the environment

? There has been a widespread decline in biological health in inland (non-coastal) waters. Globally, 24% of mammals and 12% of birds connected to inland waters are considered threatened. (UN WWAP 2003)
? In some regions, like the Mediterranean and Madagascar and other island groups in the western Indian Ocean, more than 50% of native freshwater fish species are at risk of extinction, and nearly one-third of the world’s amphibians are at risk of extinction. (Vié et al. 2009)
? Freshwater species have faced an estimated extinction rate five times greater than that of terrestrial species. (Ricciardi and Rasmussen 1999)
? Freshwater ecosystems sustain a large number of identified species, including a quarter of known vertebrates. Such systems provide more than US$75 billion in goods and ecosystem services for people, but are increasingly threatened by a host of water quality problems. (Vié et al. 2009)

Drinking water quality

? Point-of- use drinking water treatment through chlorine and safe storage of water could result in 122.2 million avoided DALYs (Disability Adjusted Life Years, a measure of morbidity), at a total cost of US$ 11.4 billion. (UN WWAP 2003)
? Nearly 70 million people living in Bangladesh are exposed to groundwater with arsenic above WHO recommended limits of 10 ug/L. (UN WWAP 2009)
? Naturally occurring arsenic pollution in groundwater now affects nearly 140 million people in 70 countries on all continents. (UN WWAP 2009)

Costs and benefits of water quality

? With the Millennium Development Goals, the international community committed to halving the proportion of people without access to safe water and sanitation by 2015. Meeting this goal would mean an extra 322 million working days per year gained, at a value of nearly US$ 750 million (SIWI 2005), and an annual health sector cost saving of US$ 7 billion. Overall, the total economic benefits of meeting this MDG target are estimated at US$ 84 billion. (SIWI 2005)
? Poor countries with access to clean water and sanitation services experienced faster economic growth than those without: one study found the annual economic growth rate was 3.7 % among poor countries with better access to improved water and sanitation services, while similarly poor countries without access had an annual growth of just 0.1 %. (Sachs 2001)
? Sanitation and drinking water investments
have high rates of return: for every $1 invested, there is a projected $3-$34 economic development return. (UN WWAP 2009)
? Economic losses, due to the lack of water and sanitation in Africa as a result of the mortality and morbidity impacts, are estimated at $28.4 billion or about 5% of GDP. (UN WWAP 2009)

Pollution from industry and mining

? 70% of untreated industrial wastes in developing countries are disposed into water where they contaminate existing water supplies. (UN-Water 2009)
? An estimated 500,000 abandoned mines in the U.S. will cost $20 billion in management and remediation of pollution; many of these sites will require management in perpetuity. (Septoff 2006)
? In the U.S. state of Colorado alone, some 23,000 abandoned mines have polluted 2,300 km of streams. (Banks, et al. 1997)
? Chlorinated solvents were found in 30 %  of groundwater supplies in 15 Japanese cities, sometimes ending up as much as 10 km from the source of pollution. (UNEP 1996)
? Roughly one unit of mercury is emitted into the environment for every unit of gold produced by small-scale miners. A total of as much as 1000 tons of mercury is emitted each year. (UNEP/GRIDArendal 2004)

Pollution from agriculture

? In a comparison of domestic, industrial, and agricultural sources of pollution from the coastal zone of Mediterranean countries, agriculture was the leading source of phosphorus compounds and sediment. (UNEP 1996) Nutrient enrichment, most often associated with nitrogen and phosphorus from agricultural runoff, can deplete oxygen levels and eliminate species with higher oxygen requirements, affecting the structure and diversity of ecosystems.
? Nitrate1 is the most common chemical contaminant in the world’s groundwater aquifers. (Spalding and Exner, 1993) Mean nitrate levels have risen globally by an estimated 36% in global waterways since 1990, with the most dramatic
increases seen in the Eastern Mediterranean and Africa, where nitrate contamination has more than doubled. (GEMS 2004)
? According to various surveys in India and
Africa, 20-50% of wells contain nitrate1 levels greater than 50 milligrams/litre and in some cases, as high as several hundred milligrams per litre. (cited in FAO 1996)

Groundwater impacts

? In Chennai, India, over-extraction of groundwater has resulted in saline groundwater nearly 10 km inland from the sea and similar problems can be found in populated coastal areas around the world. (UNEP 1996)

Infrastructure affects water quality

? 60 % of the world’s 227 biggest rivers have interrupted stream flows due to dams and other infrastructure. Interruptions in stream-flow dramatically decrease sediment and nutrient transport to downstream stretches, reducing water quality and impairing

Source: worldwaterday2010.info

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How to protect water quality (part 3)

How to protect water quality

You can make a difference

Why care?

Safeguarding the world’s water quality is critical for human health and the health of our ecosystems. Our water quality depends on the commitment of individuals, communities and governments.

What can you do?

Individuals can make a difference by spreading awareness about the connections between water quality and health, and advocating for better services and better water-protection laws and policies at community, regional, and national   levels.
We need action at all levels to:

Prevent pollution

Treat what we dispose of into waterways

Restore polluted waterways

• We can work on community campaigns to spread awareness about the impact of refuse disposal and the lack of safe sanitation on water quality and health.
• Awareness can lead to better management of and disposal of solid and human waste and chemical and industrial waste into waterways, as well as treating wastes before they go into waterways.
• Water-quality protection means developing, promoting, and educating citizens to campaign for safe and cost-effective ways of treating drinking water before consumption.
• Tailor made messages and information for communities in areas without sewage collection can help people make informed decisions and determine the best strategies to avoid contaminating local water sources. This means, for example, avoiding urinating
or defecating in or near the water, building toilets/sites for waste downhill from wells to reduce risks of contaminating groundwater, employing household water treatment and safe storage techniques and buying least polluting products and services.
• Individuals can also participate in restoration organizations and activities to learn and then educate others in the community and advocate for better water-quality solutions: Some solutions include “Low Impact Development” and protecting natural areas.

TIPS FOR PROTECTING WATER QUALITY

For residents of urban and suburban areas

As our cities and suburbs grow, more and more surface area is impervious, meaning that water doesn’t soak in, it runs off. As it runs off, more and more pollutants are carried into waterways including oil, grease, and toxic chemicals from motor vehicles, pesticides and fertilizers from lawns and gardens, waste from pets and sewers, chemical seepage, trash and more

• Decrease polluted runoff by replacing paved surfaces, where possible, with porous pavement materials and plantings (especially native plants).
• Sweep, don’t hose down, driveways, sidewalks, gutters, and patios.
• Direct rainwater to lawns and gardens or rainwater catchment.
• Pick up after your pet. Pet waste is raw sewage.
• Store and dispose of household chemicals properly. Take paints, solvents, cleaners, and pesticides to household hazardous collection sites where available.
• Check cars for fluid leaks and recycle motor oil. Find a “green” car wash that recycles wastewater and avoid hosing down cars in driveways and on streets.
• Don’t flush garbage down the toilet.
• Never pour anything down the storm drains and don’t litter! Everything you see on the streets can be carried into our waterways.
• On lawn and garden areas, use fertilizers sparingly and avoid harmful pesticides.
• Compost, don’t trash, yard and garden clippings.
• Weigh in on city planning! Vote for ordinances and plans that require “Low Impact Development” strategies for new growth and protect natural areas.
• Volunteer for restoration organizations and activities and help educate the community on water quality solutions.

TIPS FOR PROTECTING WATER QUALITY

For residents of rural and agricultural areas

Sediment that is washed off from fields is one of the largest sources of agricultural water pollution, as this soil runoff often contains harmful pesticides and chemical contaminants. Runoff from fertilizer adds nitrogen and phosphorous to waterways, and these extra nutrients can lead to algae growth that depletes oxygen in the water and harms the ecosystem.

• Use soil erosion control techniques and implement nutrient management plans on agricultural land to reduce excess and reduce runoff that contaminates waterways.
• Use Integrated Pest Management (IPM) techniques (which include biological pest control) to minimize pesticide impacts on waterways.
• Use the least – and least toxic – applications to protect groundwater, because fertilizers and pesticides used to grow crops may leach through soils and contaminate groundwater supplies.
• Control farm animal access to water resources by constructing fences or bushes and trees to protect water quality. Livestock eat the vegetation that protects stream banks, their hooves can cause further erosion, and their waste degrades water quality.
• Maintain your septic system and have it inspected and pumped every 2-5 years. Keep household hazardous wastes out of it.
• Remember that roots from trees and shrubs can damage the septic system, so keep plantings away from the area.
• Make use of “Green infrastructure” to improve both urban and rural waters: use soil, trees, plants, wetlands, and open space to reduce total runoff and treat what is produced through capture and reuse or infiltration of rainwater.
• Avoid draining, filling and damaging wetland ecosystems. Wetlands act as a natural water treatment and purification systems.
• Sustainably manage forests by avoiding clear cutting to maintain their functions such as storing water and regulating flow.
• Be involved and speak out! Join – or start –a local watershed coalition, stream or river protection group or conservation organization

TIPS FOR PROTECTING WATER QUALITY

For residents without sewerage systems

Good practices can help contain pollution and keep water safer. Sharing the information and getting a community involved is one of the best ways to begin taking on the water-quality challenge. An organized community can help direct the attention of policymakers to invest in solutions.

• Urinate or defecate in safe distance from water sources to prevent contamination of the water with germs/ bacteria.
• Use safe sanitation solutions to keep human waste away from water. This waste also needs to be treated before it affects waterways.
• Water used for cleaning hands and bodies after defecating should never be dumped into lakes and streams, but rather into a toilet or waste pit (20 meters from any surface water, wells, or springs).
• Build toilets/sites for waste downhill from nearby wells to reduce the risk of contaminating the groundwater.
• Use fertilizers and pesticides in limited amounts to help to keep them from entering waterways.
• Protect the area around a spring source with a fence to help keep animals out. A drainage ditch from the source helps avoid pooling and mud where germs can thrive.
• Use clean, narrow necked containers to collect water to help keep the water safer. If needed, treat water before drinking by using chlorine, UV disinfection, or boiling.
• Spread the word and make sure everyone in your community knows and understands how to help keep water sources safe.
• Many problems can be solved through community organizations or other partnerships.

Source: worldwaterday2010.info

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The Secretary-General message on World Water Day

Water is the source of life and the link that binds all living beings on this planet. It is connected directly to all our United Nations goals: improved maternal and child health and life expectancy, women’s empowerment, food security, sustainable development and climate change adaptation and mitigation. Recognition of these links led to the declaration of 2005-2015 as the International Decade for Action “Water for Life”.

Our indispensable water resources have proven themselves to be greatly resilient, but they are increasingly vulnerable and threatened. Our growing population’s need for water for food, raw materials and energy is increasingly competing with nature’s own demands for water to sustain already imperiled ecosystems and the services on which we depend. Day after day, we pour millions of tons of untreated sewage and industrial and agricultural wastes into the world’s water systems. Clean water has become scarce and will become even scarcer with the onset of climate change. And the poor continue to suffer first and most from pollution, water shortages and the lack of adequate sanitation.

The theme of this year’s World Water Day, “Clean Water for a Healthy World”, emphasizes that both the quality and the quantity of water resources are at risk. More people die from unsafe water than from all forms of violence, including war. These deaths are an affront to our common humanity, and undermine the efforts of many countries to achieve their development potential.

The world has the know-how to solve these challenges and become better stewards of our water resources. Water is central to all our development goals. As we mark the mid-point of the International Decade for Action, and look forward to this year’s MDG Summit, let us protect and sustainably manage our waters for the poor, the vulnerable and for all life on Earth.

Source: worldwaterday2010.info

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Clean water for a healthy world (part 1)

Clean water for a healthy world

Addressing water quality challenges and solutions

An Advocacy Guide and Action Handbook

“Safe drinking water and adequate sanitation are crucial for poverty reduction, crucial for sustainable development, and crucial for achieving any and every one of the Millennium Development Goals.”

Ban Ki-moon
Secretary-General of the United Nations

Secretary-General Ban Ki-moon

1. Preface

International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.
An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED). The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day.

2. The World Water Day 2010 : Water Quality

UN-Water is dedicating World Water Day 2010 to the theme of water quality, reflecting its importance alongside quantity of the resource in water management.

The World Water Day 2010 and its campaign is envisaged to:

• Raise awareness about sustaining healthy ecosystems and human well-being through addressing the increasing water quality challenges in water management
• Raise the profile of water quality by encouraging governments, organizations, communities, and individuals around the world to actively engage in proactively addressing water quality e.g. in pollution prevention, clean up and restoration
• Promote innovative solutions to reduce the threats on water quality
• Facilitate dialogue between stakeholders on water quality, World Water Day actions and the steps to be taken in the post-World Water Day period.

World Water Day 2010 activities aim to communicate messages on water quality, ecosystems and human well-being.

These include:

• World Water Day 2010 website
• communication and outreach materials
• key publications
• flagship initiatives around water quality
• a global event on water quality around 22 March 2010
• a policy dialogue for global commitment to address water quality, ecosystems, and human well-being challenges at key global political events
• outreach for action to address water quality challenges at other key conferences and campaigns

The United Nations Environment Programme (UNEP) is the focal point for the World Water Day 2010. UNEP, UN-Habitat and the UN Secretary General’s Advisory Board on Water and Sanitation (UNSGAB) coordinate the organization of the World Water Day 2010 campaign on behalf of UN-Water. FAO, UNDP, UNECE, UNICEF, UNESCO, WHO, and the UN-Water Decade Programme on Advocacy and Communication (UNW-DPAC) as well as partner organizations like International Water Association, World Wide Fund for Nature and World Water Council all collaborate closely with the four organizing institutions.

3. Aims of the Advocacy Guide

The aims of this guide are:

• to help to communicate the purpose and aim of the World Water Day;
• to introduce key issues relevant to water: the current challenges and situation, some facts and figures; and
• to introduce key issues relevant to the theme of the WWD2010: Water Quality.

To whom is the WWD2010 campaign directed?

• World Water Day 2010 is a global campaign to encourage worldwide action to raise awareness and promote actions in the field of water quality.
• To turn this challenge into successful activity we need inspired actions from all sectors, all over the world. To do this, we need to work together and communicate consistently. We are providing communication tools and ideas to help you as active
partners, whether you are an organization, a country representative or an interested individual, to motivate others to take action as well. And we would like to learn from your experience.

4. Message guidelines

a. Slogan and key messages

The 2010 World Water Day slogan is “Clean Water for a Healthy World” and communicates on the following key messages:
On World Water Day, we reaffirm that clean water is life, and our lives depend on how we protect the quality of our water.

Water quality: healthy people, healthy ecosystems

1. Water quality is key to human and ecosystem health. However, lack of awareness on water quality issues and lack of capacity to safeguard water quality are major hurdles in addressing the problem.
2. There are numerous add-on benefits to improving water quality: improved ecosystems and ecosystem services, improved health, and improved livelihoods.

Water quality is about sustainability

1. Compared to water quantity/scarcity, water quality issues are less well understood, underfunded, and not adequately addressed by policy makers. However, water quality is inextricably linked with water quantity.
2. Everyone is both affected by and affects water quality.

Water quality by numbers

1. Money invested in water and sanitation projects typically has a very high rate of return.
2. Clean water is an essential ingredient to economic growth and development.
3. Preventing water contamination is typically cheaper than cleaning up water after contamination.

Water quality in a changing world

1. Climate change will exacerbate current water quality problems.
2. New contaminants threaten water quality and human and ecosystem health.

Water quality requires action

To achieve and maintain water quality, clear policy objectives and active management are required.

When looking at the thematic areas – i.e. human health (domestic); production (agriculture, industry, mining); ecosystem health (pollution) – most of the messages are “cross-cutting,” but two messages are linked to specifically one area:

• Human health: Money invested in water and sanitation projects typically has a very high rate of return.
• Production: Clean water is an essential ingredient to economic growth and development.

b. Key facts

• Diarrhoea is the 2nd highest single cause of child mortality after pneumonia (WHO, 2005).
• Nearly one in five child deaths – about 1.5 million each year – is due to diarrhoea (UNICEF/WHO, 2009).
• Diarrhoea kills more young children than AIDS, malaria and measles combined (UNICEF/WHO, 2009).
• Point-of-use water treatment alone can reduce diarrhoeal morbidity by 39% (Fewtrell et al., 2005).
• The bacteriological quality of drinking water significantly declines after collection in many settings, and this decline is proportionately greater where faecal and total coliform counts in source water are low (Wright et al., 2004).
• Household interventions are more effective in preventing diarrhoea than those at the source (Clasen et al., 2006).
• The annual number of diarrhoeal cases that could be avoided by universal point-of-use water treatment is estimated to be 1.9 billion (Hutton and Haller, 2004).
• Almost 1 billion school days a year could be gained due to reduced diarrhoeal illness as a result of universal point-of-use water treatment (Hutton and Haller, 2004).
• Globally, over 130 million people are now estimated to be potentially exposed to arsenic in drinking water at concentrations above the WHO guideline value of 10 ?g/l (UNICEF, 2008).
• Groundwaters with high fluoride concentrations occur in many areas of the world including large parts of Africa, China, the Eastern Mediterranean and Southern Asia (Fawell et al., 2006).

Source: worldwaterday2010.info

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