Tag Archives: corporate social responsibility

Effective corporate social responsibility program tips

Corporate social responsibility programs

In today’s business world, companies have created corporate social responsibility programs, but does this mean that these companies have truly become good corporate citizens? In some instances, corporate social responsibility is nothing than just a marketing trick to drive sales and brand awareness but poorly executed. To add to this, they struggle to get their employees excited and involved in giving back to the community.

There are some success stories especially with those companies that give back to the communities in which they do business and they have had a huge impact on the local communities. At the same time they have improved company morale.

Here are a few tips and guidelines every company should follow when creating an effective corporate social responsibility program:

Create a corporate culture focused on doing good – To ensure the success of any corporate social responsibility program, companies need to make sure that these programs are an intrinsic part of the company and not an afterthought. Programs should be part of the foundations of the company core values and culture. If so, the social responsibility programs will become an extension of the companies mission and core culture.

What are your employee interests and passions – To ensure the success of any corporate social responsibility programs, companies should find out and support charities or causes that their employees are passionate about. By doing this, programs will be an easy sell to employees and will offer a better sense of job fulfillment, increase employee engagement, and increase the level of job satisfaction.

Pay employees to volunteer – A growing trend among companies that are truly committed to corporate social responsibility programs is paid volunteer time off. Research has shown that companies that provide volunteer opportunities as part of their job descriptions build loyalty among employees. Not to mention what it does for team morale, productivity, and employee retention.

Promote customer participation – An excellent way to get customers involved is to look at the local community and invest in projects that are needed or lacking which will uplift and improve the lives of people in the community. This could be investing in local youth programs and centers, or even schools in the area.

Make the corporate social responsibility programs an annual event – Companies should find a cause, whether it be local or national, that will uplift and improve a community and make it an annual event for all the company and all employees. Companies should encourage their employees to get involved and make sure that philanthropy remains an important part of the corporate social responsibility corporate culture.

Undertake employee surveys and get feedback – To make sure that corporate social responsibility programs are working and having an impact on employees, companies need to access the feelings and reactions of their employees. Based on the results companies can then adjust and improve their programs. Like many companies with successful programs, one will find a direct positive correlation between social responsibility programs and employee fulfillment and job satisfaction. Not to mention the many other advantages and benefits for the company.

To sum up, in order for any corporate social responsibility programs to succeed, companies need to take the extra step and go beyond philanthropy. Successful social responsibility programs not only boost employee satisfaction and morale but also the bottom line of the company.


Nedbank career guidance initiative goes to the cinema

Nedbank Make it Happen 1


Nedbank career guidance initiative – My Future, My Career – for underprivileged high school pupils has launched it’s fourth installment for the benefit of more than 24 000 pupils .


Career guidance is vital for younger generation

The recently unveiled campaign will feature over 115 career options spanning 16 different industries in movie episodes and will be screened at Ster-Kinekor cinemas nationally.

This is the fourth year of the Nedbank career initiative and the bank will invest in excess of R3.5-million (US$429 246) in 2013. The primary goal and objectives of the campaign is to provide pupils in grades 9 to 12 a considerably better comprehension and understanding of the needs and requirements for a range of professions, in conjunction with personality descriptions associated with each individual career. So far, Nedbank already has contributed R13.8-million ($1 558-million) towards the campaign and reached well over 112 000 pupils.

Kone Gugushe, Nedbank’s divisional executive for corporate social responsibility, stated that education is amongst the key focus areas of the bank and the fact that 50 % of the total corporate social investment budget is channelled towards education. This programme contributes towards the goal of the bank – to create a knowledge-based economy; which drives the nations growth and development.

“Career guidance plays an important role in shaping the minds of pupils to choose a suitable career path. My Future, My Career is a fun and interactive programme which continues to make a difference to underprivileged pupils across the country.”

The program was conceptualized and is managed by Primestars Marketing and endorsed by the Department of Basic Education. It forms part of Nedbank’s integrated and holistic education interventions model, which consists of two pillars. The first focuses primarily on education across an individual’s life stages. While the second pillar concentrates on holistic support of beneficiary schools.

The program makes it possible for pupils who participate an opportunity to prepare themselves for the transition into the next phase of their lives – work. It assists them to develop and cultivate their own personal career ambitions and at the same time, it fortifies the overall skills base of the country.

Other contributors and sponsors of the campaign include Gauteng City Region Academy, the South African Institute of Chartered Accountants, the National Youth Development Agency, Total Coal, AECI, and the JD Group.


A roaring success story

Albert Zitha from Katlehong who graduated from high school in 2012 with seven distinctions took part in previous campaigns. He attained 100% in both mathematics and physical science, and is currently enrolled at the University of Pretoria to study civil engineering.

“Access to information and career guidance plays a critical role in helping learners decide on a career choice. This programme guided me clearly in choosing my current studies,” said Zitha. “I commend Nedbank for this initiative and strongly encourage pupils to make use of this programme as it will guide them in the right direction with regards to their career choices.”


Screen viewing times and locations

The content of the programs is made up of 16 episodes which includes: accounting; law; entrepreneurship; mining and engineering; education; health; information technology; construction; travel and tourism. After each session all students are handed a booklet for reference purposes.

Screenings start on 27 January. The subjects on each day are:

· Entrepreneurship and tourism – 27 January;
· Criminal justice and law – 3 February;
· Health services and education – 10 February;
· Banking, finance and accounting – 17 February;
· Arts and culture – 24 February;
· Transport, logistics and distribution – 24 February;
· Information technology and communication – 3 March;
· Mining, engineering and construction – 10 March; and,
· Environment and property – 17 February.

They will take place at selected Ster-Kinekor cinemas:

· Gauteng – Brooklyn Commercial in Pretoria, and Eastgate, Sandton City, Southgate, Eastrand Mall and Westgate Mall in Johannesburg;
· KwaZulu-Natal – Broadwalk in Richards Bay;
· Limpopo – Mall of the North in Polokwane;
· Mpumalanga – The Ridge Casino; and,
· Western Cape – Cavendish Commercial in Claremont.

Source: mediaclubsouthafrica.com