Tag Archives: brand value

Important Brand and Strategy Tips for 2015

Brand Loyalty

The start of every year brings about a fresh start for businesses. They set new goals, objectives, strategies, launch new initiatives, and hope for a successful year ahead. What new things does your brand need for the year ahead? New Goals? Bigger budget? New Product?  No industry is the same but there are some common and significant business trends that all brands should consider for 2015.

Fresh and new SEO Audit

SEO audits are boring and will not the most adrenaline-pumping time of the year for any business. However, the lack of excitement will make up in future value. An SEO audit comprises of the analysis of your website from a search perspective to identify what changes need to be made to improve your web ranking.  SEO has changed dramatically over the years. There have been huge algorithm updates and tectonic shifts in search technology which have brought about a search environment far more advanced and complex than it was  a few years ago. BY not undertaking an SEO audit you will lose out on a lot of opportunities. An audit will help to find manual spam penalties, thousands of 404 errors, major robots.txt blockages, huge title tag loss, and other significant problems.

Undertake a Content Audit

A content audit is equally important as an SEO Audit. Content audits analyze all content on your website and makes sure that the content says exactly what you want it to say, does what you want it to do, and performs in the way you want it to perform. A content audit is not the same as an SEO audit which is  a technical review for search engine purposes. Content audits are quite different. It helps to identify what your brand is all about in the minds of your users. There is some overlap in a content audit and an SEO audit. However, content audit are less technical and more high-level. Content audits will help identify the following:

  • You will identify individual pages that users spend more time reading.
  • How users perceive your site navigation.
  • Where they are clicking on your site.
  • How they are infecting with your social content and media.

Create a New  Email Marketing Campaign

Email marketing is the fastest-growing customer acquisition method. In addition, it is the fastest-growing, least costly, and has the highest ROI. It is far better than ROI of content marketing, paid search, social, and every other form of marketing. So ask yourself how is your current email marketing strategy? Over the past few years email marketing has taken the backseat to social media and viewed as outdated. However research data is proving this wrong and shows that email marketing bigger than it’s ever been, and it is still on a growth trajectory. Email marketing is more imprint than ever and will continue to grow.

Launch a New Product

Launching a new product takes time, resources, effort, and a significant portion of the budget. Keep in mind that a new products show a success in marketing. A new product or product update creates a frenzy and buzz around your product, business and brand. Your brand will gain attention and interest as customers rush to get the latest version. A new product will not only acquire new customers, but it will provide power to gain revenue from existing customers. Existing customers are the first to know about any new product or upgrade. Also, existing customers are the most likely to buy any new product or upgrade. Existing customers are also those who are most likely to tell others about your product.

In conclusion, no matter what you choose to do, make 2015 a year of new things for your business and brand. Whether it’s a new SEO audit, a new content audit, a new email marketing strategy or a new product, do something fresh and new.

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World’s Most Valuable Brands

Apple Brand

 

For a third straight year, Apple is once again the world’s most valuable brand and valued at $104.3 billion. Despite the decline in stock price, the value of the company grew 20% over the last year. According to Forbes, Apple is worth twice as much as any other brand in the world.

Forbes list of most valuable brands span the world and cover a wide range of industries. To create the list of most valuable brands, Forbes bases its results on the earning of companies over the past 3 years as well as their relevance of the brands within their industry. These are the cream of the crop.

1. Apple – Brand value: $104.3 billion
2. Microsoft – Brand value: $56.7 billion
3. Coca-Cola – Brand value: $54.9 billion
4. IBM – Brand value: $50.7 billion
5. Google – Brand value: $47.3 billion
6. McDonald’s – Brand value: $39.4 billion
7. General Electric – Brand value: $34.2 billion
8. Intel – Brand value: $30.9 billion
9. Samsung – Brand value: $29.5 billion
10. Louis Vuitton – Brand value: $28.4 billion

 

World Leading brands

 

To view full list CLICK HERE

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Interbrand’s Best Global Brands for 2012

 

Brand consultancy firm Interbrand, has unveiled its yearly “Best Global Brands” study for 2012. The report rates what it believes the 100 most respected and valuable brands on conditions which include financial performance, the role the brand plays in having an influence on the choices made by consumers along with the brand’s capability to assist its parent’s earnings.

The American Marketing Association describes a “brand” as “a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A number of marketing researchers claim that brands are amongst the most beneficial assets that a company possesses.

In-spite of the status quo at the top of the list, eight out of the remaining top nine brands changed ranks from the previous year. Apple, moved from 8 to 2, whilst Samsung improved to the 9th spot from 17. Noticeably , two brands that slipped in ranking during the past year are Disney, falling to 13th spot from 9, and Hewlett-Packard, which fell to No. 15 from No. 10.

Interbrand’s methodology in compiling their report examines the continuous investment and management of the brand as a business asset.

As a result their methodology considers all the many different ways in which a brand touches and contributes towards the organization, from luring and holding onto skilled individual to delivering on customer expectations. The final value, in turn, can then be utilized to assist brand management and make it possible for organizations to make better, more knowledgeable choices. The three crucial factors that help with the evaluation are:

 

  •  The financial performance of the branded products or services.
  •  The role of brand in the purchase decision process.
  •  The strength of the brand

 

To view the top 100 brands for 2012 – click here

Other reports – Best Global Green Brands

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Coca-Cola Retains Title as World’s Most Valuable Brand

 

Bloomberg unveiled Interbrand’s Best Global Brands of 2011 report. The rankings are derived from five criteria and don’t include privately owned brands. The current recession has provided marketing executives throughout the world with the most challenging test of their careers. A number of brands have excelled amid the difficult times-or at the very least held their own. While others have fallen an unexpected number of spots in the latest report compiled by consultancy Interbrand. However, for seven brands, remarkable performances saw them race up the charts to take their place on this year’s list.

The majority of the top 10 have retained their positions from last year. Coca-Cola retains the #1 spot, followed by IBM, Microsoft, Google, and GE. Despite the fact that there aren’t a great deal of differences on this year’s list, you will discover a couple of unexpected surprises. Nissan, John Deere, and HTC are new on this year’s list, ranking at 90, 97, and 98, respectively.

 

Out of all the brands listed, Apple experienced the most significant growth and second biggest jump in the rankings. In a year when the majority of brands moved no more than a few spots in either direction, Apple leaped amazingly nine places becoming the eighth most valuable brand globally. With an amazing 58% improvement in brand value, Apple leaped from 17th place last year to break into this year’s top 10.

Amazon too experienced incredible growth, jumping 10 spots to come in at No.26 on the list, having a year-over-year value increase of 32%. Microsoft and Google finished in third and fourth respectively, with Microsoft slipping 3% and Google increasing 27% as compared to 2010.

Apple’s tremendous increase is extraordinary, but not all that unexpected, considering the year the company has experienced. What is going to be interesting is to see where Apple is ranked the same time next year, taking into consideration the adjustments to the company at the end of 2011.

To view interactive table ranking of the top global brands –  click here

Source: Interbrand.com

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