Tag Archives: Brand South Africa

Play Your Part and make SA even better

Play Your Part is a recently unveiled national program by Brand South Africa, and driven by the organisation forgood, to be able to inspire all South Africans – from businesses to individuals, NGOs to government, churches to schools, young and not so young – to bring about positive change, to become involved, to simply play a part.

By way of our exceptional South African spirit of ubuntu and our natural creativity, we have high hopes to bring together like-minded individuals, communities and companies so that we may all develop into active citizens.

Play your part in providing someone additional aide, donating time and resources, offering the know-how to start a business or an opportunity to kick-start a career. Everybody has their role to play, big or small.

Together with the 35th anniversary of the Soweto uprisings approaching on 16 June, remember what South African youth have achieved. In 1976 they were young, in the present day they are heroes. We all need a hero. You might be young right now, whose hero will you be one day? Play your part and grow into that hero … considering the fact that even heroes need to start somewhere.

Play your part right now and allow us to drive this program forward into the bright, achievable future of South Africa our land.


What’s forgood all about?

It is a home-grown social network that brings together purpose with fun and rewards.

The forgood community is comprised of friends, groups and activities. Members set up groups and activities that several other friends on forgood can join.

Come in contact with others close to you or individuals who share your cause. Provide all that you are able to: time, money, skills or resources.

Get your good on and earn acknowledgement and good points in our Give/Get programme. The moment you’ve received sufficient points, you are able to trade them for real-life rewards. Give vouchers to a group or an NGO – get movie tickets as well as various other goodies for yourself. We make giving fun for everyone.


In case you are currently linked to a social outreach project, or perhaps you just love helping others, establish a profile for yourself, then simply create your group and get others to join your cause. Everyone who shares your cause and lives within 50km of your group will be invited to sign up with you.

How about in the event you genuinely wish to take action but don’t know where to start looking? As soon as you sign up, groups and activities will come searching for you based upon where you reside and what you’re enthusiastic about.

Forgood provides you with a real-time map of social action in your community, showing you which groups and activities are working for good right now on your local map. Over time, you will discover recycling points, HIV clinics, schools and other beneficial places in your area.


Source: .mediaclubsouthafrica.com


BRICS a boost to Brand South Africa


South Africa’s ascendance to the BRICS group of key emerging economies can be described as a enhancement to the country’s brand, Miller Matola, CEO of the International Marketing Council, stated at an IMC roundtable discussion with London’s Financial Times.

“One way or another this will assist us accomplish our country’s growth objectives,” Matola said. He added that being a member of BRICS – the economic alliance that includes Brazil, Russia, India and China – positions South Africa on the centre stage of global change, as opposed to on the sideline, he explained.

“This assists us as a brand. What it really says to the world is, think about South Africa as a significant economic player.”

The roundtable event brought together South Africa’s top corporate executives and politicians to look at South Africa’s function in BRICS as well as the business opportunities membership provided to the country along with the rest of the African continent. It included a panel discussion between top CEOs, some of the finest minds in South African business: Maria Ramos of the Absa banking group, Jerry Vilakazi of Business Unity South Africa, Frontier Advisory’s Martyn Davies, and Benjamin Mophatlane of Business Connexion. The discussion was facilitated by Financial Times bureau chief Andrew England.



Almost all speakers made the point that, in combination with South Africa’s robust economy and developed infrastructure, the country’s standing as the gateway to the rest of Africa presented it an invaluable function in BRICS.

Davies made the point that the ‘S’ in BRICS really should stand for SADC, and not South Africa, making reference to the Southern African Development Community of 15 African states, including Botswana, the DRC, Angola and Tanzania. “This relationship will not merely benefit South Africa, but also the continent, simply because it will certainly open up trade in Africa,” he explained.

Talking prior to the discussion, deputy minister of International Relations and Cooperation Ebrahim Ebrahim stated that while South Africa does not technically represent the continent in BRICS, its regular membership would undoubtedly provide Africa a stronger voice, not just within BRICS, but additionally across all international platforms where the BRICS countries are independently represented.



He added that South Africa’s accession to BRICS can be described as natural fit. “Our positive characteristics that put us in a different category include our role as a key economic player in Africa, our mineral and industrial output, our electricity generation capacity, our road, rail, ports, communication infrastructure, our sophisticated financial markets and service industries, our manufacturing capacity, our membership in the G20, and our level of industrialisation,” he said. “All these, and many more, profile us in a very positive way.”

The membership evolved as the result of two years of in-depth planning along with a joint efforts by the public and private sector, Ebrahim said, adding that South Africa should not undervalue its status as a deserving member of BRICS.

“We concur that we do not have a significant world population size when compared with other BRICS member states, including the high-digit growth rates experienced by its BRICS partners,” he said.

“We move from the philosophy that, there are characteristics that fellow BRICS member-states see in us, that we choose to overlook or undermine. We furthermore believe that, if we consistently profile ourselves as that small country on the southern tip of Africa, we will go nowhere.”

Source: mediaclubsouthafrica.com