Category Archives: Social Responsibilty

Lead SA

What is Lead SA?

Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers, that aims to highlight the achievements of the nation and celebrate the efforts of ordinary South Africans who continually seek to do the right thing for themselves, for their families and for their country.

Lead SA encourages individuals to stand up and accept responsibility for the challenges they face. The Lead SA initiative is a long term project that is set to be rolled out over the next few years. Through the small steps of individuals the nation will improve and prosper.

Why Lead SA?

The ability to change your life and your country is in your hands. Rather than feeling helpless, Lead SA encourages you to feel hopeful about your future and play an active part in unlocking the potential of your country. South Africa is filled with passionate people and the nation’s achievements are endless, but we need you to use your leadership potential and move the nation forward.?The real question is why not Lead SA.

How are we going to Lead SA?

Initially, Lead SA will celebrate South Africa and its leaders from Nelson Mandela, to the ordinary people who make a difference to our country through their everyday actions. It’s through the seemingly insignificant actions of others that a nation is built and we will highlight the positive steps people are taking in order to improve the lives of those around them.?We will also challenge issues and behaviours that undermine our country. We will hold those in positions of power accountable for their actions. As the excitement about leading our country develops, we will be guided by listeners and continue to grow our involvement.

How can I get involved in Lead SA?

It’s quite simple. It starts with you. Your actions have an undeniable impact on those around you. By positively changing your behaviour, you are able to positively change the world you live in. Even your seemingly insignificant behaviour, like smiling at a stranger or not littering, has an effect on people’s lives.?By choosing to promote the positive and standing up against the negative, you can lead South Africa.

How can I lead SA?

As a South African, you have the resilience and passion needed to change the nation. It may seem like a huge responsibility and an impossible task, but it’s certainly achievable if you choose to simply do the right thing. Together we can achieve immeasurable success.?Here are a few simple ways to become a proactive leader:

1.    Stand up for what’s right. If you’ve had a glass too many, let a designated driver take you home.
2.    Stand up to corruption. Don’t bribe.
3.    Stand up for morality. Report crime.
4.    Stand up for your community. Get to know your neighbours.
5.    Stand up against indifference. Take an interest in those around you.
6.    Stand up for free speech. Listen to the other side.
7.    Stand up for your future. Respect the environment.
8.    Stand up for education. Read to your children.
9.    Help instead of Hinder. Say yes when asked to do a favour, don’t look for excuses.
10.    Acknowledge goodness. When you have something good to say, say it.

What issues will Lead SA tackle?

Lead SA will tackle challenges and promote opportunities facing South Africa by highlighting both areas of concern and areas of achievement. We will actively try to make a difference through mobilizing the resources and commitment of our listeners and readers.

At the same time, we will make a concerted effort to change the often negative mindset of individuals into something positive. We will constantly provide a holistic view of the country highlighting not only the bad, but also the good. We will celebrate our successes and share the stories of South Africans who make a difference, both large and small. It is our intention to encourage the spirit, inspire a shared vision and enable others to act. Along the way, we will challenge processes that are unfair or inefficient. In doing this we will strive to act as true leaders.

Our country faces many challenges and overcoming them requires action. Accordingly, if we need to mobilize support for an initiative, we will. It is important to keep in mind that the success of Lead SA rests on all of us. Lead SA is about you. It is about your ability to make a difference.

We have short, medium and long-term objectives. While we concentrate on so-called “day to day issues”, and continue to reiterate the need for citizens to “do the right thing”, we have identified five areas of major focus:

*Personal challenge: South Africa has a long heritage of moral leadership. Both ordinary citizens and our great leaders have acted with a morality that has inspired the world. Lead SA recognizes that South Africans want to do the right thing. We will share stories to help each of us keep our moral compass pointed in the right direction. The time has arrived for all of us to do the right thing in all aspects of life. It is time to take the power into your own hands. It begins with you. Do not bribe; respect the law; blow the whistle on criminals; respect the environment; get to know your neighbours; give back to your community by volunteering your time and talents; play an active part in your family; show national pride; listen to others; spread goodwill and the spirit of ubuntu.

*Leadership: Lead SA will constantly highlight excellence in any form. We will profile the “unsung heroes”, share leadership skills and grow and develop new talent. Each and every citizen is a leader in his or her own right. Lead SA will share their stories and use them as examples to inspire others.

*Education: It goes without saying that we will fail if we don’t educate our nation. Lead SA’s goal is to help improve our Matric pass rate. While we highlight the problems within our system, we will also zoom in on solutions and celebrate pockets of excellence – be they educators or learners. In this way, we hope to address the problems of the unskilled and the uneducated.

*Square Kilometer Array (SKA): The Square Kilometer Array is set to be the most powerful radio telescope ever built. South Africa has been shortlisted to win the bid and host this world project. The SKA project will bring huge amounts of technology investment into the continent and will act as a catalyst for education in the science and engineering subjects.

Lead SA will drive the mobilization and at the same time, educate South Africans about the importance of the SKA project. We will constantly outline its benefits from job creation to education and boosting the economy. This project is as important as the 2010 FIFA World Cup and it will take the contribution of all South Africans in order to ensure its success.

*Sport: Sport is always seen as a way of unifying the nation and the 2010 FIFA World Cup was testimony to this. The grassroots development of soccer needs to be promoted and encouraged at every turn. At the same time, we must get behind our national soccer squad and ensure they qualify for 2014 Brazil. We will focus on the many steps that need to be taken to ensure that Bafana Bafana shines. We will mobilize support to get the 2020 Olympics to one of our cities

In summary, Lead SA will make a difference in all areas. We must be the change we want to see. We are encouraging you as a South African to stand up and lead South Africa, for the sake of your family, your community, and your country.

I’m not a leader in the workplace or my community, can I still Lead SA?

There are many different types of leaders. We don’t all have a platform and a voice, but we can all have a big heart. History starts not in the future but now, with people like you leading our beautiful country forward.

One of South Africa’s greatest leaders Archbishop Emeritus Desmond Tutu recently announced his retirement from public life, but that doesn’t mean he’ll ever stop being a leader.

How can I see if Lead SA is making an impact?

You can follow Lead SA on Twitter, Facebook and Youtube. The Lead SA website ( will also feature ongoing projects and inspirational stories of everyday South Africans who continue to make a difference in their communities.

This information can help you get inspired and make a difference.

How do I contact Lead SA?



Join 1GOAL Education for All

Today, 72 million children in the world are denied the chance to go to school. These children could be our next generation’s leaders, sports stars, doctors and teachers. But they face a lifelong struggle against poverty.

It doesn’t have to be this way. Since 2000, 40 million more children are in school. Education beats poverty – and gives people the tools to help themselves.

1GOAL is a campaign seizing the power of football to ensure that education for all is a lasting impact of the 2010 FIFA World Cup. Raising our voices all over the world we believe that, together, we can make education a reality for the millions of boys and girls who remain out of school.

“This is our chance to show not just out-of-school children, but our own children, that when we make a promise, we keep it. With your help, we could have billions of fans cheering not just for their teams, but for one team: 1GOAL. This is our moment to shine; we can bring millions of children in from the shadows of ignorance, and light up their lives with the legacy of education.” ~ Her Majesty Queen Rania Al-Abdullah Co-Founder and Global Co-Chair, 1GOAL

You can help make education for all a reality.

1GOAL is bringing together footballers, fans, charities, corporations and individuals to lobby and achieve our ambitious aim of education for everyone. By joining the 1GOAL team, you can strengthen the campaign’s voice and give us the best possible chance of success.

Join 1GOAL today



Shine Centre volunteers for literacy

The Shine Centre, a volunteer-driven non-governmental organisation dedicated to improving literacy levels among young learners, has opened its fifth centre at the St Agnes Convent Primary School in Woodstock, Cape Town.

The extension forms part of Shine’s ongoing aim to raise literacy levels, through early intervention, among second-language learners in grade two and three who are experiencing difficulty in language and reading.

St Agnes’ principal Alfonso Louw was excited about the opportunity to assist learners in improving their basic literacy skills.

“When I joined St Agnes Primary I realised how many learners arrived without a fluency in English, and the latest reading assessments from the Department of Education also reflected this problem,” he said at the launch last month.

“Working in collaboration with the Shine Centre can bring us closer to our dream to have each and every learner who enters our school leave with the ability to read and write English fluently.”

Innovative approach

Established at Observatory Junior in 2000, the Shine Centre is a volunteer-driven NGO which has developed a proven and innovative approach to mentoring second-language learners.

The Shine model has shown a measureable impact on the literacy levels of learners in grade two and three. These grades form part of the foundation phase, which is the most crucial phase in a learner’s education, providing the building blocks for language, literacy and numeracy.

Recent results from the Western Cape Education Department show that literacy levels among grade six learners at Observatory Junior School have improved from 48% to 78% in 2007 and from 78% to 84.4% in 2009. Most of these grade six learners would have been on the Shine programme in 2005 and 2006.


Dependent on volunteers

The Shine Centre is committed to improving literacy levels in schools and is entirely dependent on volunteers to implement the Shine programme.

“They currently have a diverse group of volunteers which includes students, retired folk, young parents, fulltime workers, part-time and flexi-hour workers as well as volunteers from abroad,” the organisation says.

Volunteers are not required to be qualified teachers; a love of books, children and a willingness to do basic training is enough.


Summit calls for government to fast-track green growth

South Africa’s first Green Economy Summit ended with delegates calling for the development of green growth policies and regulations which support the development of clean technologies.

As part of the declaration, the 650 delegates – including international guests – resolved to put the brakes on carbon emissions and other forms of pollution that have proved to be a hurdle to green economy development. The summit, held in Sandton, ended on Thursday.

They also resolved to push for the diversification of energy sources and implementation of energy efficient programmes, crucial for ensuring green growth. The summit was organised by the Environmental Affairs Department and as such, the declaration commits the government, with the help of civil organisations and business, to implement a plan that would lead to a job intensive green economy.

Green economy to stimulate job creation

A transition to a green economy has been stated as one that could stimulate the much-needed job creation in the country. Both Economic Development Minister Ebrahim Patel and his Environmental Affairs counterpart Buyelwa Sonjica earlier this week said the renewable energy industry could boost the government’s plans of halving unemployment by 2014.

Patel told delegates at the Summit on Tuesday that the green economy sector was capable of creating some 300 000 jobs over ten years. It is projected that the benefits, which includes health and pollution management, waste collection, disposal, and storage activities, could generate between R22 billion and R36 billion within the environmental sector and could potentially create 20 000 jobs by 2013. Green jobs have been defined as those jobs which reduce the environmental impact of enterprises and economic sectors, ultimately to levels which are sustainable.

The summit recognised that to achieve job creation, fundamental questions needed to be answered such as how the country’s macroeconomic policy would be realigned to meet the needs of green growth; the role of public expenditure and look at how the Department of Environmental Affairs will work with other stakeholders to ensure the successful transition to green economy.

“Today, the natural resource base of our planet is in danger, as indicated by many presenters in this Summit. This should be of concern to all if we want future generations to live in a healthy and fairer planet,” said Maggie Sotyu, chairperson of Parliament’s portfolio committee on Environmental Affairs.

She said parliament will play a significant role in initiating and speeding up the process of greening the economy, especially in the form of new legislation and policy frameworks to facilitate the realisation of green economy in the country.

Sotyu said the impact of the global economic crisis propelled many developed and developing nations to put forward national and international policy responses and proposals for the way forward in terms of reforming the financial architecture and global economic governance.

“In light of the recent political developments, new threats and challenges, and the need to identify alternative development, strategies are needed to support key objectives,” she said.

Reducing transport carbon footprint

The summit declaration further touched on the role of the transport sector in ensuring that it reduces its carbon footprint through cost effective interventions including shifting freight from road to rail as well as passengers towards public transport. One delegate from Port Elizabeth even suggested the introduction of bicycle lanes on all of the country’s major roads to encourage the use of bicycles, something that is practiced in most European countries.

In a unity statement produced at the end of the conference, delegates committed to ensuring that the country’s growth path is resource sufficient, far less carbon intensive and more labour absorbing.

The meeting also drew attention to concerns that the current patterns of production and consumption may lead to unsustainable utilization and collapse of natural ecosystems which underpin social and economic growth.

Zuma supports new growth path

Addressing the summit on Tuesday, President Jacob Zuma committed government to embarking on a new growth path that will aim at creating jobs through green economy and climate friendly initiatives.

Zuma said renewable energy is becoming an increasingly viable alternative to the energy sources that fuelled the growth of the developed world. “But for Africa to make use of its abundant renewable energy sources, it needs substantial investment, skills, technology and greater economic integration,” he said.

Source: BuaNews,,,,


FIFA 1GOAL for education

FIFA President, Joseph Blatter, has been appointed co-chair of 1GOAL, a campaign championing global education.

Queen Rania Al Abdullah of Jordan, the co-founder and global co-chair of the campaign, invited Blatter to join her in spearheading the initiative.

Blatter pledged to continue leading the quest to make education for all a key aspect of the 2010 FIFA World Cup and a part of South Africa’s legacy.1GOAL, which was launched by Queen Rania last year, is a FIFA-backed campaign that aims to recruit tens of millions of supporters through a mass sign-up campaign in the build-up to South Africa 2010.

It encourages players and fans across the world to sign a virtual petition on the 1GOAL website on behalf of all children who are unable to write their own names. At the heart of the campaign is the aim of securing school places for the 72 million children globally still denied access to basic education.

Source: BuaNews