Category Archives: Social Responsibilty

Effective corporate social responsibility program tips

Corporate social responsibility programs

In today’s business world, companies have created corporate social responsibility programs, but does this mean that these companies have truly become good corporate citizens? In some instances, corporate social responsibility is nothing than just a marketing trick to drive sales and brand awareness but poorly executed. To add to this, they struggle to get their employees excited and involved in giving back to the community.

There are some success stories especially with those companies that give back to the communities in which they do business and they have had a huge impact on the local communities. At the same time they have improved company morale.

Here are a few tips and guidelines every company should follow when creating an effective corporate social responsibility program:

Create a corporate culture focused on doing good – To ensure the success of any corporate social responsibility program, companies need to make sure that these programs are an intrinsic part of the company and not an afterthought. Programs should be part of the foundations of the company core values and culture. If so, the social responsibility programs will become an extension of the companies mission and core culture.

What are your employee interests and passions – To ensure the success of any corporate social responsibility programs, companies should find out and support charities or causes that their employees are passionate about. By doing this, programs will be an easy sell to employees and will offer a better sense of job fulfillment, increase employee engagement, and increase the level of job satisfaction.

Pay employees to volunteer – A growing trend among companies that are truly committed to corporate social responsibility programs is paid volunteer time off. Research has shown that companies that provide volunteer opportunities as part of their job descriptions build loyalty among employees. Not to mention what it does for team morale, productivity, and employee retention.

Promote customer participation – An excellent way to get customers involved is to look at the local community and invest in projects that are needed or lacking which will uplift and improve the lives of people in the community. This could be investing in local youth programs and centers, or even schools in the area.

Make the corporate social responsibility programs an annual event – Companies should find a cause, whether it be local or national, that will uplift and improve a community and make it an annual event for all the company and all employees. Companies should encourage their employees to get involved and make sure that philanthropy remains an important part of the corporate social responsibility corporate culture.

Undertake employee surveys and get feedback – To make sure that corporate social responsibility programs are working and having an impact on employees, companies need to access the feelings and reactions of their employees. Based on the results companies can then adjust and improve their programs. Like many companies with successful programs, one will find a direct positive correlation between social responsibility programs and employee fulfillment and job satisfaction. Not to mention the many other advantages and benefits for the company.

To sum up, in order for any corporate social responsibility programs to succeed, companies need to take the extra step and go beyond philanthropy. Successful social responsibility programs not only boost employee satisfaction and morale but also the bottom line of the company.


Google Ad Grants is offering $10000 a month FREE Adwords advertising

Google Ad Grants AdWords For Non Profits


Google has officially launched the Google Ad Grants programme in South Africa!. Google Ad Grants empowers thousands of nonprofit organisations through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.

Google Ad Grantees receive free AdWords advertising on Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

  • A daily budget set to $329 USD, which is equivalent to about $10,000 per month
  • A maximum cost-per-click (CPC) limit of $2.00 USD
  • Only run keyword-targeted campaigns
  • Only appear on
  • Only run text ads

For more information and details on eligibility please visit If your organisation meets our eligibility guidelines we encourage you to apply to join the programme today!


Nedbank continues its support for disadvantaged learners with R2.5m

Nedbank Back to School Campaign 2013


Nedbank is carrying on with its ongoing commitment to tackle the challenges of education and poverty in South Africa and making an investment of R2.5 million towards its 2013 Back to School Campaign.

Nedbank is highly involved in local communities and this recent investment will help and assist 2000 disadvantaged learners across the nation. Students will begin the new school year comfortably with brand new uniforms, shoes, stationery, books and bags.

The Back to School campaign was launched in 2011. Since its inception, Nedbank has invested over R4 million to the campaign and all funds have been used to purchase uniforms and stationery. Up to now, in excess of 4000 primary and high school learners have benefitted from the campaign.

As part of Nedbanks Fundisa  programme, the Back to School campaign follows a two-pillar education intervention model. The first pillar, starts from early childhood development all the way through to tertiary education, with a focus on an individuals education across the  students life stages, .

The second pillar is focused on holistic support for schools who gain benefit from the Fundisa programme producing a more effective and efficient overall school system. The programme focuses primarily on school infrastructure, teacher training, building leadership capacity and providing classroom-based support leading to a higher quality and more effective schools. Research studies have confirmed that to be able to have effective schools we have to ensure that schools are built with a foundation of strong leadership, quality teaching, resourced learners, adequate infrastructure, community involvement, and proper academic support.

“Education is one of our corporate social responsibility’s (CSR) focus areas and we are determined to enable as many learners as we can to focus on their studies rather than on school resources. The Back to School campaign ensures that even those learners from disadvantaged backgrounds have an equal chance of being the best students they can be,” said Mrs. Kone Gugushe Divisional Executive for Corporate Social Responsibility at Nedbank.

Nedbank is calling out and encouraging all individuals and organisations in South Africa to help with their campaign by donating uniforms, shoes, bags and stationery. These can be dropped off at any Nedbank branch. Monetary donations can also be made with a minimum of R100 to the following savings account 2001120915 using “Back to School” as reference. Aside from that, individuals can SMS ‘school’ to 40017 to donate R20.

The objective is to raise R500,000 worth of donated items for this campaign, which will reach a further 500 learners. The campaign will end on 31 January 2012.


Great reasons to Embark Into Social Entrepreneurship


Social entrepreneurs who happen to be successful and well known are pretty much categorised as world changers and social changers as a result of entrepreneurship or business-social ventures. The vast majority of ambitious entrepreneurs do not have any exposure to these kinds of profitable ventures, as a result when launching a social-based business they typically just forget about including basic business principles in their model and go ahead and take classic approach focusing on charity before profits.

Listed below are a few motives as to why social entrepreneurship has grown to be a job alternative:

As a result of work dissatisfaction and unemployment , social entrepreneurship has developed into a viable employment alternative and possibly at the same time resolving a handful of of our most significant social concerns. Social entrepreneurs in most cases develop new remedies to social issues and then follow through on a large scale. They make use of inspiration, creativity, courage, fortitude and direct action to establish a new reality which leads to sustaining social benefit, not to mention a more rewarding future for everyone.

Social entrepreneurship is actually a mixture of business entrepreneurship and social change as a result it provides individuals the chance to make a living in addition to the living one’s passion. It really is a discipline with unique and shifting interpretations. It takes advantage of business principles to carry out social development or implement some social transformation regardless of whether domestic or abroad. Social entrepreneurs are characterized as individual who are not afraid to challenge the world’s most significant issues. They identify phenomenal potentials and are dedicated to helping millions of poor people globally to utilize their talents and skills to achieve their potential.

Virtually no complications for social entrepreneurship when it comes to corporate legal structures and documentation given that they are able to operate as sole proprietorships and limited liability companies. A complete business plan is recommended with market research, SWOT analysis and marketing plan.

For individuals who only contemplate doing work for a nonprofit organization simply because they believe capitalism is bad, social entrepreneurship offers them a way to make a nice income while doing so honor their nonprofit principles.

Considering the fact that social entrepreneurship for the most part consist of non-profit activities, one has the possibility to request for a tax rebate for tax-deductible charitable contributions.

Ambitious entrepreneurs who possess the passion to create social enterprises but do not have the knowledge and financial capital to achieve success might discover that this model and structure could possible turn out to be the best fit.


What can you do to SAVE ENERGY




49M, South Africa’s leading energy saving movement is calling on all South Africans to avoid wasting and save energy this winter.

The campaign, which is certainly quickly becoming a trendsetter simply by challenging individuals to live energy efficient lives, has been received well via a countrywide creative campaign reminding citizens that any saving will go a long and make a difference.

The advertising campaign presently has new television and radio commercial adverts stressing the necessity of saving electricity as well as explaining to consumers that 49M is in fact putting its money where its mouth is.

The television commercial literally saves power through the process of using a black screen and making use of audio to convey the message to save energy.

The commercial unwraps with a black screen together with tiny white copy and audio telling the viewer that each and every amount of saving helps. The radio commercial at the same time calls on listeners to get started on saving the little they can, simply because it will assist to relieve the pressure on the national grid.

The marketing campaign can also be noticed on billboards in urban centers and townships throughout the country.

These adverts are directed at motorists and commuters in transit. Black 49M branded taxis are going to hit the streets soon – an initiative which will take the 49M brand to new heights.

The intent behind this outdoor campaign is to call attention and to remind all South Africans to try and do their little bit to save electricity throughout the toughest months of the year where demand from customers increases significantly as research has revealed that for every degree the temperature drops, electricity demand increases by as much as 700 MW during the evenings stated 49M’s ambassador Kheepe Moremi.

A great deal has been accomplished ever since the campaign was launched approximately a year ago. Just recently, the movement called on all South Africans to participate in Earth Hour on March 31 by turning off all unused electricity appliances.

South Africans listened to the call and saved an astonishing 402MW, a sufficient amount of electricity to power the city of Mangaung (Bloemfontein) for a day.

Up to now, the campaign has reached in excess of 40 000 South Africans in one-on-one conversations and more than 7 million people via the above-the-line campaign.

Make a difference and sign the 49M pledge.


For energy saving tips and ideas  – click here

Source: BuaNews