Category Archives: Social Media

How to improve social media campaigns and strategy

Social Media Mistakes to avoid

Social media has over the last few years become a core marketing practice for businesses. It is hard to find a company that does not have a presence on Facebook, Twitter, and Linkedin.

It is important for companies to have a smart strategy and commit human and financial resources to their social media campaign to avoid unnecessary costs and negative return on investment. Social media has great potential for businesses looking to increase their reach, traffic and leads.

Social media has grown and playing a greater influence to the development of a businesses reputation, brand , and relationship with its customers. Customers are interacting far more with their favorite companies, learning new facts, and getting a glimpse of behind the scenes of the big brands.

Social media managers have refined their skills and experience navigating social media channels and follow their unique best practices, however there are still a few ineffective habits they should avoid.

Here are few things companies should avoid in their social media marketing:

  • Not tracking links which provide a better analysis of social media posts.
  • Not having a differentiated strategy. Making use of auto-posting software to share posts on other platforms like Facebook, Twitter, and Linkedin.
  • Not making use of the correct images specifications or optimizing the Open Graph tags on their website.
  • Avoid trying to sell too much rather than building relationships with social media communities.
  • Social media managers need have the skills to understand all the ins and outs of social media marketing and how to maintain the different social media sites.
  • Companies should post new and fresh content and avoid posting content that is old or that you have used repeatedly.
  • Taking on too many social media platform at a time and spreading too thin. Companies need to engage with people continually, and communicate highly informative and/or provocative messages to stand out.
  • Social media helps to inform and cultivate relationships and companies should avoid over posting and shoving content in customer’s faces.
  • Hashtags need to be used correctly and should be relevant to the topic. A maximum of two hashtags per tweet is recommended.
  • Avoid talking at your customers. Preferably to use social media to talk with customers.
  • All social media profile should be complete and up to date. Profiles convey what you do and who you are in the few precious moments you have to capture a visitor’s attention.
  • Not interacting and responding to customer comments and feedback. Companies need to respond quickly and thoughtfully. It is important to interact with users on social media that comment on or share your posts.
  • Avoiding to spend some dollars to make sure social media messages are seen. Sites such as Facebook and Twitter offer services to promote your content by “boosting” them.

Basic steps to secure your Facebook account

Facebook security tips

For millions of people, Facebook has become the no.1 social media platform on the Web. Most people will login to their account daily across numerous devices but never log out of their account.

There have been many news stories and headlines about security problems and it is important that Facebook users know that they can protect their accounts. Recent studies have revealed that Facebook users are very concerned about their account security. Part of the responsibility of any member of an online community is to educate yourself on how to properly configure the privacy and security settings of the platform.

Here are few guidelines and basic tips to secure and protect your Facebook account:

Create a secure password – Probably the most obvious recommendation is to create a safe password that is not used anywhere else on the web.

Facebook automated privacy checkup – Go through Facebook’s Privacy Checkup which will allow you to quickly set the most important privacy setting.

Facebook automated security check – Like the Privacy Checkup, the Security Checkup allows users to quickly review their security setting and if necessary change their basic security setting.

Two-Factor Authentication – Experts believe that if users are going to change only one security feature, this should be the one. Two-Factor authentication provides users an extra layer of security when logging into their account form a different device.

Validate and confirm mobile number – Confirming your mobile number will allow you reset your password via SMS.

Backup data plan – If you are afraid that you might lose all those precious photos, thoughts, and comments to a hacker, relax. Facebook has now built in a backup plan via their ‘Trusted Contacts’. Trusted Contacts allows you to access your account with security codes via pre-approved trusted friends.

Activate secure browsing – Turning on secure browsing will limit access to your account by external applications that are integrated into Facebook and prevent any harm or taking your personal information without your knowledge or approval.

Keep track of apps with access to your information – If you used your Facebook account to login to an app and have forgotten about the app, then that app could still have access to your personal information. Check all apps that are linked to your account and remove those you don’t trust or regular use.

Review your activity log – If you think suspicious activity on your account or just curious about what you have posted or Liked, then go to your Activity Log to review your account.

How to increase your Facebook fans and Likes

Like us on Facebook

If you build a Facebook Page, how will you get people to ‘Like’ your page? This is a social media question for any marketing manager to answer and find solutions. With over 40 million small businesses Facebook pages promoting their brands and products it is extremely challenging to attract new ‘Likes’ is difficult.

One can use the paid ad platform to increase Facebook page ‘Likes’, but there are many alternative solutions that won’t cost anything. People must be lured to your fan page.

Keep in mind that there are some good and bad ways to go about doing this. Here are few ideas:

  • Use an image with your posts.
  • Post engaging content that sparks the interest of your audience.
  • Use Facebook’s Page Plugin on your Blog and Website and share content.
  • Engage with other businesses in your industry and sector.
  • Use other social media platforms like Twitter and LinkedIn to direct people to your page.
  • Create a contest and where a ‘Like’ is part of the contest rules and requirements.
  • Limit your promotional content to around 20%.
  • Add your Facebook page link to all your personal social media profiles.
  • Shorter posts generally create a higher engagement.
  • Offer your fans exclusive offers or coupons.
  • If you use Facebook Ads then be sure to target your ads to users who already like pages in your niche.
  • Optimize your page’s SEO with keywords, complete profile, with links from other websites and blogs to your page.
  • Ask all employees to like your page.
  • Tag other pages in your posts and spark the interest of those pages’ owners and fans.
  • Create an infographic and share with your fans.
  • Interact with other blogs and leave thoughtful and insightful comments.
  • Add a ‘Like us on Facebook’ button on your ‘About Us’ page on your company website.
  • Add Facebook page link to marketing materials.
  • Partner up with other businesses in your sector and agree to cross promote posts.
  • Join industry Facebook groups and offer thoughtful advice and insights.
  • Use hashtags in your posts.
  • Add link to your Facebook page in your email signature.
  • Establish a regular pattern of posting useful and relevant content.
  • Submit your page to a fan page directory like Fan Page List.
  • Upload pictures from live events and ask fans to tag themselves.
  • Claim  your vanity URL.
  • Send an email to your contacts and invite them to connect with your business via Facebook.
  • Place a ‘Like’ button next to all individual blog posts.
  • Promote the sharing of images on your page by fans.
  • Make sure all branding and design is professional.
  • Include a call to action on your cover photo.
  • Don’t be afraid show your personal side from time to time.
  • Follow your page analytics and Insights and track what is working.
  • Engagement with your audience must be a business priority.

How to get the most out of Twitter

Twitter Benefits
We all know how popular Twitter is amongst celebrities and athletes. Twitter can also be a powerful tool for companies and brands to connect with its customers, employees, and business partners only if used correctly.

Benefits of Twitter include increased brand awareness and a renewed sense of thought leadership, not to mention improved website traffic and conversions.

You make being asking yourself how do I use it or how does it work? Even you you understand the workings of Twitter, sometimes it is difficult to come up with the right thing to say and when to say it.

For all those entrepreneurs who want to build their brand, increase visibility, and grow your reputation, follow the Twitter habits of the savviest account holders.  Here are a few examples of what they do and benefits:

Use Twitter and stay active – The most effective Twitter users are those that stay active. Don’t just reserve an account name. Use it to the hilt. Engage your audience and engage.

Create a Hashtag – Try create a unique twitter hashtag you own and use this hashtag on other platforms like YouTube, Vine, Instagram, and Facebook. Hashtags improve your online visibility and with a unique hashtag, that presence becomes more valuable.

Always respond to Notifications – Twitter is social platform that allows you to engage and part of the business personal branding. You can schedule tweets or post tweets spontaneously. Smart entrepreneurs know that scheduling saves time, but spontaneity increases engagement levels. Both are important.

Use Twitter as a learning platform – Twitter is not only a social platform to for personal use and company branding, but it can also be used to learn. The platform can be used to engage in a real time conversation about business, entrepreneurship, industry information, tips, hacks, techniques, and anything else that pertains to your niche. Control the feed you receive and when you receive them. Use ‘tailored trends” and choose relevant topics. Create lists of people that you want to follow.

Retweet and stand out – Reweeting your messages can help you build your reputation and visibility. Perhaps tweet in the morning and then retweet at the end of the day. Tweeting the same tweet two to four times saves you time, communicates your passions, improves your reach, and connects you with the people who matter.

Benefits of Twitter include the following:

  • Increase brand awareness
  • Keep up with the latest trends in your industry
  • Promote your blog content, videos, presentations, etc.
  • Boost your website SEO
  • Drive website traffic
  • Get instant feedback about your products and/or services
  • Increase the reach and impact of your PR initiatives
  • Gather real-time competitive intelligence
  • Monitor your brand reputation
  • Support your recruiting efforts by connecting directly with potential employees
  • Gain direct access to high profile individuals

Conclusion

To make the most out of Twitter all you need to do is talk about what you are doing,   share you passions, talk about things you love. Passion is contagious.

Unwritten LinkedIn etiquette rules to follow

LinkedIn Etiquette
To network professionally today, you will need a LinkedIn account. LinkedIn is not just another social network like Twitter and Facebook. Like face-to-face interactions, there are certain rules and etiquette when it comes to communication and collaboration on the social platform.

LinkedIn is different from other social networks, such that it has a more professional and businesslike feel. With these differences also comes with different social media etiquette as compared to Facebook and Twitter, for example. Honestly, social media etiquette is complicated and has changed dramatically over the last decade.

You might not know it, but you might be inadvertently breaking some of those LinkedIn rules right now. These are specific etiquette practices that are not written in the terms and conditions of use document, but rather picked up on.

Here are few of those etiquette rules:

  • Be sure to accept invitations as soon as possible.
  • Never mark a person as “I don’t know” unless they have a negative impact on your profile and network.
  • Avoid sending out mass invites to people to join LinkedIn.
  • If you do send out an invitation, avoid using the auto-generated templates. Rather customize your connection message.
  • Only send one request, perhaps two. No more.
  • Always check a person’s contact policy.
  • Make sure your work information is up-to-date and accurate.
  • Once you have opened your account, you need to stay active in order to grow your network and exposure.
  • Only post once a day to avoid LinkedIn feed clutter.
  • Avoid pushing your social updates to your LinkedIn status. Tailor your individual post to a specific social network.
  • Always remember to say please and thank you. Frequently.
  • Keep updates interesting and professional.
  • If you have joined a group, be aware and follow group rules.
  • Don’t go overboard with endorsements. It’s not hard to understand he quid pro quo that lurks behind an endorsement.
  • Don’t be stingy with endorsements. Not expected but it is appropriate to send out a few endorsements to colleagues and other professionals.
  • Don’t feel obligated to return endorsements.
  • If you do endorse a person then make sure write unique, specific, and meaningful endorsements.
  • Always use a professional photo in your profile.
  • LinkedIn is most definitely one of the best social platforms to connect with other people and cultivate valuable leads.