Social media has become a fixation for the businesses globally since social media gained popularity. Most businesses have jumped into action and are trying to interact with their customers directly in an online environment with the hope that their profiles would explode and grow their followers.
Now that social media marketing is considered as a major strategy rather than a trend, brands world-wide are trying to find the perfect balance for their their social media marketing and interaction. The main objective of online communications is to cultivate a positive attitudes, increases user engagement, and ultimately in a memorable experience.
Whether you are starting to build your brand or making changes to your current brand strategy, make sure to consider the following vital qualities of social branding:
Make your brand trustworthy – One the most important priorities of social branding is to create and cultivate a sense of trust among your followers and customers. To do this you need to post information and material that is not directly linked to selling your product or service, but rather aimed at communicating with your customers in ways that they find valuable. Make sure that your social media message is accurate and sincere.
Make your social media message personal – Most companies are making the mistake of posting general messages across their social media networks rather than focusing on the objective on reaching individuals through their messages. The most successful social brands are the ones that have a social media strategy that is more personal.
Make your social media message unique – There are thousands of companies competing in each industry for the same pool of social media users, but in order to reach the largest audience, you’ll first need to stand out from the crowd. In order to create a unique social media message think about what makes your business better than others in your industry. Think about the personality traits unique to your brand that are difficult to replicate by competitors.
Create a caring social media message – Try creating a message that creates an environment whereby your customers are excited to communicate with your brand. The best way to convey a caring attitude is to listen to your customers individually. When a customer post a message, take the time to reply with a personal message that restates their question and addresses it fully.
Make your social media message responsive – To create an environment where customers are more willing to respond and engage is to create a strategy that is responsive. You need to commit to respond to each and every enquiry and post made on your profile no matter how small they seem. If you choose to ignore or delay your responses, it is a guarantee that your users will not make any effort to interact with your brand or post further comments on your profile.
Make your social media message authoritative – Besides making your social media message trustworthy, it is imperative to create a message that places your brand as a voice of authority within your specific industry. An authoritative voice will create an environment where readers will want to subscribe to your network and updates. Creating an authoritative brand and message takes time and the best way to do this is to read and follow industry news and become informed so that you can publish informed articles and opinions.
Create a valuable social media message – To succeed with your social media strategy you need to be considered a valuable source to your users. To persuade your users to return to your network you need to offer them something that they need and want. This does not have to be monetary. It can be intangible in the form of high quality updates and compel users to come back for more. Try offering free promotions or discounts that are exclusive to your social media followers.
In conclusion, creating a social media brand cannot be done overnight. It takes months of observation, assessment, and refinement before you can see the benefits and value of your social media brand and strategy. Study and read up on the most successful and least successful social media strategies, and take the best social media actions and merge them into your business brand strategy.
From time to time you should undertake an audit of your social media strategy and make the necessary adjustments. The better you know your customers and users, the better you will be able to engage and interact with them.