LinkedIn professional social network provides many examples as to how it can, has, and does open doors and connection for many job seekers. LinkedIn, unlike Twitter and Facebook, is a professional social platform; and if used strategically can help any job seeker with referrals, introductions, and recommendations.
LinkedIn is a professional social media network to make professional connections and the best way for any job seeker to market themselves and build a personal brand. There is no need to create personal websites to show your professional accomplishments. The more connections you have, the more visible your profile will be. The same goes for the followers you have.
However, if you do not manage and maintain your account and profile correctly, it could lead to many brand-damaging mistakes and destroy your profile’s effectiveness if you are job seeker, looking to build your business or wanting to grow your network and credibility in the professional social media arena.
Here are a few tips and words of advise as to how you can increase the effectiveness of your LinkedIn profile:
Your LinkedIn profile photo – There is no need to hire an expensive photographer to take a photo of you, but you do need to have a photo. Take a pleasant head and shoulder photo to get people interested in reading the rest of your profile.
Your Headline – It could be said that the most important elements of your profile is a combination of your name, headline and photo. It it these three elements that will be visible when a person does a search of the LinkedIn database and views the results. Make your headline count explaining your function, industry, or currents goals, for example and make your headline stand out.
Your profile summary – The summary is a brief story about your career and space to tell the world what you want them know about you.
Your job descriptions – Your current and past jobs should be a story about your career path and should gain the interest of people reading your profile. You need to figure out your career path story or else it will just be a list of company names and job titles.
Recommendations – The most effective way to get recommendations from your connections is to take the time and leave recommendations of others. Remember only your first-degree connections can leave recommendations. When writing recommendations try to be specific with your words. Recommendations are one of the best functions of your LinkedIn profile because they are personal.
Your LinkedIn activity – Creating a profile, profile summary, and job descriptions is not enough. You need to be active on the LinkedIn network or else your account profile will just languish and make it clear to anyone who visits your profile page. You need to interact with others in order to cultivate and reinforce your network. To do this you could join a group and get involved in the conversations and leave comments on other user’s blog posts or even write and publish your articles.
Your network – Your network and connections plays a big part or your personal brand and persona. Some people create LinkedIn connections carefully, while others accept invitations from any stranger. Take the time and think about how you want to use your connections.
Your inbox – Your LinkedIn inbox is the ways other users can reach and connect with you directly. Always stay on top of inbox and you will see how your profile will succeed and provide gratification.
Your personal brand – Like it or not, every LinkedIn user has a personal brand. Your stories, career history, profile summary, videos, images, all provide a cohesive picture of who are for other readers to understand you better and your mission.
One of the most important things about social media is that there are no hard and fast rules. It is what you make of it and all about the effort and time you put in. LinkedIn provides a professional platform for you to connect, network and improve your career. It is a social media platform to provide a first impression so take the time and make your profile count.