How to improve social media campaigns and strategy

Social Media Mistakes to avoid

Social media has over the last few years become a core marketing practice for businesses. It is hard to find a company that does not have a presence on Facebook, Twitter, and Linkedin.

It is important for companies to have a smart strategy and commit human and financial resources to their social media campaign to avoid unnecessary costs and negative return on investment. Social media has great potential for businesses looking to increase their reach, traffic and leads.

Social media has grown and playing a greater influence to the development of a businesses reputation, brand , and relationship with its customers. Customers are interacting far more with their favorite companies, learning new facts, and getting a glimpse of behind the scenes of the big brands.

Social media managers have refined their skills and experience navigating social media channels and follow their unique best practices, however there are still a few ineffective habits they should avoid.

Here are few things companies should avoid in their social media marketing:

  • Not tracking links which provide a better analysis of social media posts.
  • Not having a differentiated strategy. Making use of auto-posting software to share posts on other platforms like Facebook, Twitter, and Linkedin.
  • Not making use of the correct images specifications or optimizing the Open Graph tags on their website.
  • Avoid trying to sell too much rather than building relationships with social media communities.
  • Social media managers need have the skills to understand all the ins and outs of social media marketing and how to maintain the different social media sites.
  • Companies should post new and fresh content and avoid posting content that is old or that you have used repeatedly.
  • Taking on too many social media platform at a time and spreading too thin. Companies need to engage with people continually, and communicate highly informative and/or provocative messages to stand out.
  • Social media helps to inform and cultivate relationships and companies should avoid over posting and shoving content in customer’s faces.
  • Hashtags need to be used correctly and should be relevant to the topic. A maximum of two hashtags per tweet is recommended.
  • Avoid talking at your customers. Preferably to use social media to talk with customers.
  • All social media profile should be complete and up to date. Profiles convey what you do and who you are in the few precious moments you have to capture a visitor’s attention.
  • Not interacting and responding to customer comments and feedback. Companies need to respond quickly and thoughtfully. It is important to interact with users on social media that comment on or share your posts.
  • Avoiding to spend some dollars to make sure social media messages are seen. Sites such as Facebook and Twitter offer services to promote your content by “boosting” them.

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