How to maximize your LinkedIn profile to boost your career

LinkedIn social network

The vast majority of companies are using social media when looking to recruit prospective employees and talent. Given that LinkedIn is by far the most popular professional social media network, it is essential for job seekers to have a Linkedin profile.

Studies have shown that it only takes a few seconds for recruiters to decide whether or not to open someone’s profile and continue reading further. Recruiters will take a split second to look at your Job Titles, Previous History, Industry, Keywords, and even your profile picture.

Wether you are looking for a new job, a promotion or trying to increase and expand your professional network, make sure that you are maximizing your LinkedIn profile and visibility. Here are few guidelines to help make your profile stand out.

Make sure your profile is visible – You have spent all that valuable time building your online presence, then make sure to make every element of your profile visible to everyone.

Keep your profile updated and current – The more time you spend interacting and updating your profile, the greater your chances are of being seen by others. Update your status and stay connected with your contacts.

Make sure to direct people to your profile – It is a given that people can find your profile via LinkedIn searches if you publish the right keywords, but you need to go one step further and direct people to your profile. You can do this with QR codes or LinkedIn buttons.

Make sure your profile is complete – This is the simplest of task but a little time-consuming. Remember the more you put in, the more you will get out and benefit from the power of the LinkedIn network. Make sure you provide as many details as you can including work experience, education, relevant associations, hobbies etc.

Create a standout headline – Your LinkedIn headline is probably the most important part of your profile and must include important keywords and short version of your elevator speech.

Include a professional photo – Make you upload a professional headshot of yourself and give a face to your name and profile.

Make sure your summary properly defines who you are – When writing your summary, be aware of the tone and style in your description. Try leave readers with a feeling and desire to pursue a lasting business relationship with you.

Increase your network and connect with people – Make it a habit to connect with anyone you deal with on daily basis. Include your family, friends, colleagues, and customers. The more connections you have will help create more awareness to sell yourself.

Include calls to action – Never assume that readers know what to do next to find out more about you. Share links and documents that will help them to get to know you better and desire to connect with you.

Join and get involved in groups – To increase your online reputation and profile you should join group relevant to your career interests and ask questions, answer questions, link up news articles and other relevant information.

Seek out recommendations – One of the best ways to increase your online presence is to get other professionals to vouch and endorse you.

Maximize and get the most out of your professional gallery – Your gallery is the perfect place to showcase who you are and your current work.

Manage your skills and expertise section of your profile – Make to revisit and update your skills and expertise and eliminate all those entries that are no longer relevant to your career. replace outdated skills with current skills and expertise.


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