How to increase your Facebook fans and Likes

Like us on Facebook

If you build a Facebook Page, how will you get people to ‘Like’ your page? This is a social media question for any marketing manager to answer and find solutions. With over 40 million small businesses Facebook pages promoting their brands and products it is extremely challenging to attract new ‘Likes’ is difficult.

One can use the paid ad platform to increase Facebook page ‘Likes’, but there are many alternative solutions that won’t cost anything. People must be lured to your fan page.

Keep in mind that there are some good and bad ways to go about doing this. Here are few ideas:

  • Use an image with your posts.
  • Post engaging content that sparks the interest of your audience.
  • Use Facebook’s Page Plugin on your Blog and Website and share content.
  • Engage with other businesses in your industry and sector.
  • Use other social media platforms like Twitter and LinkedIn to direct people to your page.
  • Create a contest and where a ‘Like’ is part of the contest rules and requirements.
  • Limit your promotional content to around 20%.
  • Add your Facebook page link to all your personal social media profiles.
  • Shorter posts generally create a higher engagement.
  • Offer your fans exclusive offers or coupons.
  • If you use Facebook Ads then be sure to target your ads to users who already like pages in your niche.
  • Optimize your page’s SEO with keywords, complete profile, with links from other websites and blogs to your page.
  • Ask all employees to like your page.
  • Tag other pages in your posts and spark the interest of those pages’ owners and fans.
  • Create an infographic and share with your fans.
  • Interact with other blogs and leave thoughtful and insightful comments.
  • Add a ‘Like us on Facebook’ button on your ‘About Us’ page on your company website.
  • Add Facebook page link to marketing materials.
  • Partner up with other businesses in your sector and agree to cross promote posts.
  • Join industry Facebook groups and offer thoughtful advice and insights.
  • Use hashtags in your posts.
  • Add link to your Facebook page in your email signature.
  • Establish a regular pattern of posting useful and relevant content.
  • Submit your page to a fan page directory like Fan Page List.
  • Upload pictures from live events and ask fans to tag themselves.
  • Claim  your vanity URL.
  • Send an email to your contacts and invite them to connect with your business via Facebook.
  • Place a ‘Like’ button next to all individual blog posts.
  • Promote the sharing of images on your page by fans.
  • Make sure all branding and design is professional.
  • Include a call to action on your cover photo.
  • Don’t be afraid show your personal side from time to time.
  • Follow your page analytics and Insights and track what is working.
  • Engagement with your audience must be a business priority.

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