To network professionally today, you will need a LinkedIn account. LinkedIn is not just another social network like Twitter and Facebook. Like face-to-face interactions, there are certain rules and etiquette when it comes to communication and collaboration on the social platform.
LinkedIn is different from other social networks, such that it has a more professional and businesslike feel. With these differences also comes with different social media etiquette as compared to Facebook and Twitter, for example. Honestly, social media etiquette is complicated and has changed dramatically over the last decade.
You might not know it, but you might be inadvertently breaking some of those LinkedIn rules right now. These are specific etiquette practices that are not written in the terms and conditions of use document, but rather picked up on.
Here are few of those etiquette rules:
- Be sure to accept invitations as soon as possible.
- Never mark a person as “I don’t know” unless they have a negative impact on your profile and network.
- Avoid sending out mass invites to people to join LinkedIn.
- If you do send out an invitation, avoid using the auto-generated templates. Rather customize your connection message.
- Only send one request, perhaps two. No more.
- Always check a person’s contact policy.
- Make sure your work information is up-to-date and accurate.
- Once you have opened your account, you need to stay active in order to grow your network and exposure.
- Only post once a day to avoid LinkedIn feed clutter.
- Avoid pushing your social updates to your LinkedIn status. Tailor your individual post to a specific social network.
- Always remember to say please and thank you. Frequently.
- Keep updates interesting and professional.
- If you have joined a group, be aware and follow group rules.
- Don’t go overboard with endorsements. It’s not hard to understand he quid pro quo that lurks behind an endorsement.
- Don’t be stingy with endorsements. Not expected but it is appropriate to send out a few endorsements to colleagues and other professionals.
- Don’t feel obligated to return endorsements.
- If you do endorse a person then make sure write unique, specific, and meaningful endorsements.
- Always use a professional photo in your profile.
- LinkedIn is most definitely one of the best social platforms to connect with other people and cultivate valuable leads.