The start of every year brings about a fresh start for businesses. They set new goals, objectives, strategies, launch new initiatives, and hope for a successful year ahead. What new things does your brand need for the year ahead? New Goals? Bigger budget? New Product? No industry is the same but there are some common and significant business trends that all brands should consider for 2015.
Fresh and new SEO Audit
SEO audits are boring and will not the most adrenaline-pumping time of the year for any business. However, the lack of excitement will make up in future value. An SEO audit comprises of the analysis of your website from a search perspective to identify what changes need to be made to improve your web ranking. SEO has changed dramatically over the years. There have been huge algorithm updates and tectonic shifts in search technology which have brought about a search environment far more advanced and complex than it was a few years ago. BY not undertaking an SEO audit you will lose out on a lot of opportunities. An audit will help to find manual spam penalties, thousands of 404 errors, major robots.txt blockages, huge title tag loss, and other significant problems.
Undertake a Content Audit
A content audit is equally important as an SEO Audit. Content audits analyze all content on your website and makes sure that the content says exactly what you want it to say, does what you want it to do, and performs in the way you want it to perform. A content audit is not the same as an SEO audit which is a technical review for search engine purposes. Content audits are quite different. It helps to identify what your brand is all about in the minds of your users. There is some overlap in a content audit and an SEO audit. However, content audit are less technical and more high-level. Content audits will help identify the following:
- You will identify individual pages that users spend more time reading.
- How users perceive your site navigation.
- Where they are clicking on your site.
- How they are infecting with your social content and media.
Create a New Email Marketing Campaign
Email marketing is the fastest-growing customer acquisition method. In addition, it is the fastest-growing, least costly, and has the highest ROI. It is far better than ROI of content marketing, paid search, social, and every other form of marketing. So ask yourself how is your current email marketing strategy? Over the past few years email marketing has taken the backseat to social media and viewed as outdated. However research data is proving this wrong and shows that email marketing bigger than it’s ever been, and it is still on a growth trajectory. Email marketing is more imprint than ever and will continue to grow.
Launch a New Product
Launching a new product takes time, resources, effort, and a significant portion of the budget. Keep in mind that a new products show a success in marketing. A new product or product update creates a frenzy and buzz around your product, business and brand. Your brand will gain attention and interest as customers rush to get the latest version. A new product will not only acquire new customers, but it will provide power to gain revenue from existing customers. Existing customers are the first to know about any new product or upgrade. Also, existing customers are the most likely to buy any new product or upgrade. Existing customers are also those who are most likely to tell others about your product.
In conclusion, no matter what you choose to do, make 2015 a year of new things for your business and brand. Whether it’s a new SEO audit, a new content audit, a new email marketing strategy or a new product, do something fresh and new.