Social media mistakes that can hurt your brand and business

Social Media Mistakes

For any business and brand to succeed today, you need to be active on social media in order to reach the huge chunk of potential fans and customers. That being said, if you make one small error or faux pas on social media, you could hurt your brand’s reputation.

To maximize and get the most out of social media, you need make sure to avoid the following mistakes:

  • Never be obnoxious.
  • Avoid telling people what they should share.
  • Build your own followers and likes. Never buy them.
  • Give the right people access to your social media.
  • Let people follow you because they want to. Don’t ask them to follow you.
  • Never compromise your IT security and expose yourself to being hacked.
  • Let people reshare your posts, don’t ask them.
  • Don’t advertise or talk about people who Unfollow you.
  • Never ask why people Unfollow you.
  • Try not to get too personal with your social media profile.
  • Avoid constantly promoting your product or service. Avoid being a social media pimp.
  • Never use profanity in your posts.
  • Avoid hashtag hijacking especially when it comes to users hijacking your account.
  • Create your own content and avoid rehashing someone else’s work.
  • Never claim to be a guru or expert.
  • Use social media platforms that work for you. You don’t have to be on all platforms.
  • Undertake your own social media marketing. Don’t give it to an agency.
  • Avoid delegating your social media to an intern.
  • Never spam your followers.
  • Make use of effective social media management tools
  • Always track your social media website analytics, goals and ROI.

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