Social media is constantly changing and it is difficult to predict or know what will succeed and assist marketers to help grow their business. Social media, digital marketing and new technology provides any business powerful tools and opportunities to drive new business, retain and engage with customers and, in turn, increase revenue. Here are some social media marketing predictions for 2015 that we can expect over the coming year.
The rise of Ello: This emergence of this new social media platform is expected to go up against the likes of media giants like Facebook. This new social media platform is causing quite a stir and is being dubbed as the new hipster social media network.
Significant increase in demand and ad pricing on Facebook: Research has shown that Facebook reach is dropping significantly and becoming a major problem for those businesses using this platform for marketing purposes.
Twitter’s business advertising model is expected to rise significantly: Twitter is now offering businesses a whole lot more choice and flexibility when it comes to how and what they pay for in terms of advertising giving small and medium business a chance to jump onto Twitter ad bandwagon. Twitter’s new model is providing businesses a new fee structure which allows them to pay for specific performance-based actions rather than just retweets or clicks.
The demise of Google+: Given the failure of Google’s Authorship experiment, it is evident that there is no unique value when compared to Twitter, LinkedIn and Facebook and is quickly leading to the decent of the platform into obscurity.
Instagram will become crucial for image-based social media marketing: Instagram continues to grow with over 200 million monthly users and is crucial for any business focusing on image-based social media marketing. This is backed up by research and evident by the fact that many marketers are planning to increase their use of this platform.
LinkedIn will increase the gap as the main B2B social network: LinkedIn is recognized as the most popular choice for any business which focuses on B2B, and it is expected to increase it’s dominance over other networks. Even though LinkedIn is viewed as less important that Facebook and Twitter, this fact is quite different when it comes to B2B marketing.
Social media marketing will be accepted as a core pillar of content marketing: It is expected that marketers will accept and realize that the two main core pillars of content marketing strategy will be publication and distribution. It is expected that marketers will realize that social media is going to be the most effective method to expand and increase their reach and visibility of their content.
In conclusion, it is important for all marketers to be informed about their audience when it comes to social media. They should customize and personalize their social media strategies over all channels and identify what works for their audiences.