The Most Common Small Business Social Media Mistakes

social media mistakes

Businesses are making a number of social media strategy mistakes. What are the biggest mistakes that you find small-business leaders make? Here are social media mistakes you should avoid. Here are the most common ones:

  • Thinking it’s a sprint instead of a marathon
  • Not having a plan or strategy
  • Talking too much and not listening enough
  • Airing bad feelings
  • Too much time spent on self-promotion
  • Having unrealistic expectations
  • Not making it relevant to me
  • Not responding to customers
  • Not listening to customers.
  • Not responding to customers, especially if there is a legitimate problem.
  • Stopped updating.
  • Using social profiles only for promotional purposes.
  • Poor branding and design.
  • Blurring the lines between personal and professional.
  • Making assumptions.
  • They create a business profile first and a personable profile later.
  • A serious underestimation of the amount of resources it takes.
  • Expecting social media to do all the work.
  • Not engaging with the audience.
  • Getting on social media just because everyone else is.
  • Not understanding that it’s all about relationship building

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