Businesses are making a number of social media strategy mistakes. What are the biggest mistakes that you find small-business leaders make? Here are social media mistakes you should avoid. Here are the most common ones:
- Thinking it’s a sprint instead of a marathon
- Not having a plan or strategy
- Talking too much and not listening enough
- Airing bad feelings
- Too much time spent on self-promotion
- Having unrealistic expectations
- Not making it relevant to me
- Not responding to customers
- Not listening to customers.
- Not responding to customers, especially if there is a legitimate problem.
- Stopped updating.
- Using social profiles only for promotional purposes.
- Poor branding and design.
- Blurring the lines between personal and professional.
- Making assumptions.
- They create a business profile first and a personable profile later.
- A serious underestimation of the amount of resources it takes.
- Expecting social media to do all the work.
- Not engaging with the audience.
- Getting on social media just because everyone else is.
- Not understanding that it’s all about relationship building
