Businesses are making a number of social media strategy mistakes. What are the biggest mistakes that you find small-business leaders make? Here are social media mistakes you should avoid. Here are the most common ones:

• Thinking it’s a sprint instead of a marathon
• Not having a plan or strategy
• Talking too much and not listening enough
• Airing bad feelings
• Too much time spent on self-promotion
• Having unrealistic expectations
• Not making it relevant to me
• Not responding to customers
• Not listening to customers.
• Not responding to customers, especially if there is a legitimate problem.
• Stopped updating.
• Using social profiles only for promotional purposes.
• Poor branding and design.
• Blurring the lines between personal and professional.
• Making assumptions.
• They create a business profile first and a personable profile later.
• A serious underestimation of the amount of resources it takes.
• Expecting social media to do all the work.
• Not engaging with the audience.
• Getting on social media just because everyone else is.
• Not understanding that it’s all about relationship building