Nedbank career guidance initiative goes to the cinema

Nedbank Make it Happen 1


Nedbank career guidance initiative – My Future, My Career – for underprivileged high school pupils has launched it’s fourth installment for the benefit of more than 24 000 pupils .


Career guidance is vital for younger generation

The recently unveiled campaign will feature over 115 career options spanning 16 different industries in movie episodes and will be screened at Ster-Kinekor cinemas nationally.

This is the fourth year of the Nedbank career initiative and the bank will invest in excess of R3.5-million (US$429 246) in 2013. The primary goal and objectives of the campaign is to provide pupils in grades 9 to 12 a considerably better comprehension and understanding of the needs and requirements for a range of professions, in conjunction with personality descriptions associated with each individual career. So far, Nedbank already has contributed R13.8-million ($1 558-million) towards the campaign and reached well over 112 000 pupils.

Kone Gugushe, Nedbank’s divisional executive for corporate social responsibility, stated that education is amongst the key focus areas of the bank and the fact that 50 % of the total corporate social investment budget is channelled towards education. This programme contributes towards the goal of the bank – to create a knowledge-based economy; which drives the nations growth and development.

“Career guidance plays an important role in shaping the minds of pupils to choose a suitable career path. My Future, My Career is a fun and interactive programme which continues to make a difference to underprivileged pupils across the country.”

The program was conceptualized and is managed by Primestars Marketing and endorsed by the Department of Basic Education. It forms part of Nedbank’s integrated and holistic education interventions model, which consists of two pillars. The first focuses primarily on education across an individual’s life stages. While the second pillar concentrates on holistic support of beneficiary schools.

The program makes it possible for pupils who participate an opportunity to prepare themselves for the transition into the next phase of their lives – work. It assists them to develop and cultivate their own personal career ambitions and at the same time, it fortifies the overall skills base of the country.

Other contributors and sponsors of the campaign include Gauteng City Region Academy, the South African Institute of Chartered Accountants, the National Youth Development Agency, Total Coal, AECI, and the JD Group.


A roaring success story

Albert Zitha from Katlehong who graduated from high school in 2012 with seven distinctions took part in previous campaigns. He attained 100% in both mathematics and physical science, and is currently enrolled at the University of Pretoria to study civil engineering.

“Access to information and career guidance plays a critical role in helping learners decide on a career choice. This programme guided me clearly in choosing my current studies,” said Zitha. “I commend Nedbank for this initiative and strongly encourage pupils to make use of this programme as it will guide them in the right direction with regards to their career choices.”


Screen viewing times and locations

The content of the programs is made up of 16 episodes which includes: accounting; law; entrepreneurship; mining and engineering; education; health; information technology; construction; travel and tourism. After each session all students are handed a booklet for reference purposes.

Screenings start on 27 January. The subjects on each day are:

· Entrepreneurship and tourism – 27 January;
· Criminal justice and law – 3 February;
· Health services and education – 10 February;
· Banking, finance and accounting – 17 February;
· Arts and culture – 24 February;
· Transport, logistics and distribution – 24 February;
· Information technology and communication – 3 March;
· Mining, engineering and construction – 10 March; and,
· Environment and property – 17 February.

They will take place at selected Ster-Kinekor cinemas:

· Gauteng – Brooklyn Commercial in Pretoria, and Eastgate, Sandton City, Southgate, Eastrand Mall and Westgate Mall in Johannesburg;
· KwaZulu-Natal – Broadwalk in Richards Bay;
· Limpopo – Mall of the North in Polokwane;
· Mpumalanga – The Ridge Casino; and,
· Western Cape – Cavendish Commercial in Claremont.



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