49M, South Africa’s leading energy saving movement is calling on all South Africans to avoid wasting and save energy this winter.
The campaign, which is certainly quickly becoming a trendsetter simply by challenging individuals to live energy efficient lives, has been received well via a countrywide creative campaign reminding citizens that any saving will go a long and make a difference.
The advertising campaign presently has new television and radio commercial adverts stressing the necessity of saving electricity as well as explaining to consumers that 49M is in fact putting its money where its mouth is.
The television commercial literally saves power through the process of using a black screen and making use of audio to convey the message to save energy.
The commercial unwraps with a black screen together with tiny white copy and audio telling the viewer that each and every amount of saving helps. The radio commercial at the same time calls on listeners to get started on saving the little they can, simply because it will assist to relieve the pressure on the national grid.
The marketing campaign can also be noticed on billboards in urban centers and townships throughout the country.
These adverts are directed at motorists and commuters in transit. Black 49M branded taxis are going to hit the streets soon – an initiative which will take the 49M brand to new heights.
The intent behind this outdoor campaign is to call attention and to remind all South Africans to try and do their little bit to save electricity throughout the toughest months of the year where demand from customers increases significantly as research has revealed that for every degree the temperature drops, electricity demand increases by as much as 700 MW during the evenings stated 49M’s ambassador Kheepe Moremi.
A great deal has been accomplished ever since the campaign was launched approximately a year ago. Just recently, the movement called on all South Africans to participate in Earth Hour on March 31 by turning off all unused electricity appliances.
South Africans listened to the call and saved an astonishing 402MW, a sufficient amount of electricity to power the city of Mangaung (Bloemfontein) for a day.
Up to now, the campaign has reached in excess of 40 000 South Africans in one-on-one conversations and more than 7 million people via the above-the-line campaign.
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