Nedbank launches career guidance initiative


Nedbank, considered one of South Africa’s big four banks, has unveiled a career guidance initiative for underprivileged high school students which will benefit in excess of 40 000 pupils in grades 9 to 12 throughout the country.

Early career guidance

This is the third year of the initiative and the bank has pledged around R5-million in its My Future My Career programme. It is going to showcase in excess of 100 career opportunities spanning 14 industries and will allow the pupils to identify the academic along with personality requirements of each career.

Students will obtain understanding of these careers by way of movie episodes shown at Ster-Kinekor theatres throughout the country. They will also be given the opportunity to gain knowledge from professionals within the working world what to expect when it comes to these careers.

Kone Gugushe, Nedbank’s divisional executive for corporate social responsibility, stated: “Time and again we see too many students showing up at universities without a clue of what they want to and, more importantly, can study,” Gugushe said.

Additionally, the programme will provide students advice about careers and enhance the prospects of developing skills in vital sectors including financial services, health and engineering.


The programme, which happens to be endorsed by the Department of Basic Education, was conceptualised by Primestars Marketing, which is in addition the project manager.

Martin Sweet, managing director of Primestars Marketing, stated that the project intends to encourage youngsters to play a key role in overcoming the current projected skills shortage along with the high rate of unemployment within South Africa.

The programme will also provide students with the opportunity to explore and make the most of the career opportunities.

Nedbank and Primestars are accompanied by PPC Cement, Gauteng City Region Academy, Quest, the South African Institute of Chartered Accountants, the National Youth Development Agency (NYDA) and the JD Group as sponsors of the programme.

The best places to view the screenings

Screenings will incorporate the following careers: accounting, law, entrepreneurship, mining and engineering, education, health, IT, construction, travel and tourism. Each and every pupil who attends a screening is going to go away with a reference booklet on that specific career.

The screenings begin on the 26 February with the following agenda:

26 February – entrepreneurship and tourism
4 March – IT and communications
11 March – mining, engineering and construction
18 March – banking, finance and accounting
15 April – criminal justice and law
22 April -health services and education
29 April – arts and culture, and transport, logistics and distribution.

The screening are going be taking place at numerous theatres countrywide – in Gauteng at Brooklyn in Pretoria; at Eastgate; Sandton; Maponya Mall; Southgate; Eastrand Mall and Westgate in Johannesburg; in Northern Cape at North Cape Mall in Kimberley; in Free State at Mimosa Mall in Bloemfontein; in North West at Rustenburg; in Limpopo at Savannah Mall in Polokwane; and in Kwazulu-Natal at Gateway and Musgrave in Durban.

Pupils in the Western Cape pupils can catch the screenings at Cape Gate and Cavendish in Cape Town; whilst in the Eastern Cape, they are going to be held at The Bridge in Port Elizabeth and Vincent Park in East London.

“The JD Group understands the challenges and the effects of unemployment in South Africa, specifically among the youth of the country. It is with this mind that we partnered with the My Future, My Career initiative,” said Richard Chauke, a director at JD Group.

in addition, these career episodes will be screened at 13 NYDA youth centres across the country.


The Nedbank Foundation

The Nedbank Foundation is the primary corporate social investment arm of Nedbank.

Earlier this current year it introduced its Back to School campaign at Ga-Masemola village in Limpopo, where 150 pupils from four schools in the community were given essential school items including uniforms, shoes, stationery, books, bags and sports kits, to start their school year on a high note.

In addition, it has various other projects that benefit underprivileged students, including the Nedbank Fundisa Maths and Science Project, under which maths and science teachers in Eastern Cape and Limpopo are signed up at Unisa for a one-year course to help improve their classroom teaching techniques.

On top of that, the foundation at the same time runs the Nedbank Mobile Library Project, the Matric Exam Revision Programme, and the M2 Mathematics Project.



3 thoughts on “Nedbank launches career guidance initiative

  1. Dear Sir/Madam
    I think this is a great inisiative by Nedbank. I’m a curriculum adviser in Life Orientation for grades 7-12 in the Western Cape Education Department, but working in the West Coast Education District, stertching from Malmesbury to the boarders of the North Cape Provonce. Your information revealed that there are only two venues (Ster Kinekor-Cape Gate and Cavendish) where this career guidance is shown, far out of reach for the learner in West Coast. Is’nt there a way how this valuable information on careers can be shown to learners in this district, making them thinking beyond their own little existence in their own littlr town? Or is there a dvd /cd available so that our learners can have access to this career information?

    Curriculum Adviser Life Orientation
    West Coast Education District

  2. I am happy about the screening of these careers as movie episodes( AND HAPPY FOR ANY LEARNER WHO IS GOING TO GET THE CHANCE TO SEE THE SCREENING OF THESE EPISODE ).
    This will really appeal to the youth.HANDS UP PRIMESTARS AND NEDBANK FOR THE INITIATIVE.

    I am a primary school teacher in the intermediate phase and career guidance honours student, a course which is very close to my heart .I hope to be part of the learners who will be attending the screening in Brooklyn mall .I intend to give you feedback asap after the screening.


    P/S:This is long overdue!!!!.

  3. Oska Theron

    Dear Sir/Madam

    I was very impressed with the booklets and information. I noticed that the information was supplied by The Ultimate Career Guide. For the information of other bloggers I’d like to say that I happen to have a copy of the latest electronic version (e-book) of the 6th Edition which consists of 1 264 pages of invaluable information. Anyone looking for more information should really also contact the publishers at 011-468 2004 seeing that they are currently selling the e-book at a discounted price. The e-book has AMAZING search facilities (if for instance you just want to work outdoors, you just type in “outdoors” and the search will display all careers listed in the book where the word “outdoors” appears somewhere in the copy – from general careers to police and SANDF careers involving “outdoors”. It doesn’t get any easier and user-friendly than this!

    A huge thumbs up to The Ultimate Career Guide for supplying Nedbank with such comprehensive information!!!


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