Four Essential Tips to Building Your LinkedIn Profile


LinkedIn is most definitely a highly effective job search tool not to mention an excellent channel to publish your resume, however it needs to be handled with care! It is most likely the ideal way to communicate your personal brand, but it’s at the same time extremely visible and can leave you exposed in the completely wrong way if you are not careful. Make certain that your profile represents you in the manner you would like potential employers to view you, but in addition keep in mind the way your current employer might possibly view your profile while you are on the lookout.

1. Turn Off Activity Broadcasts. For anyone who is currently employed, make sure that you turn off activity broadcasts before commencing to make changes to your profile. You probably know how you receive updates on the activity of all the individuals in your network which include changes to headlines, experience and specialties? This kind of activity is undoubtedly an instant tip-off to employers or coworkers that you may be looking for alternative employment. To turn off broadcasts, sign into your account and access account settings. This will be found when you mouse over your name as it appears in the top right hand corner of the page, above the search bar. Within the settings, below your profile menu, simply select the option “Turn On/Off Activity Broadcasts” and make certain that broadcasts are off.

2. Customize your URL. LinkedIn will automatically generate a URL for your profile, however, you have the choice to personalize your URL. Customizing your personal URL without a doubt looks better, in addition it truly is simpler and easier for people to remember and retype, both of which are a benefit in your job search. To modify the URL, first select Edit Profile under the profile menu. Towards the end of the snapshot area you will find your current public profile url – simply click on the small edit button next to the url. From the screen that opens, search for the Public Profile URL widget around the bottom right of your screen. Choose the option to customize your URL and decide on something that is unique to you, for example your full name or your full name with middle initial.



3. Modify your headline. Your headline will automatically default to your current title. If you’re searching for a job, your headline ought to make reference to the job you are looking for, definitely not the job you currently have! By way of example, Strategic Marketing Executive as opposed to Marketing Manager at ABC Company. This is your opportunity to really brand yourself and present yourself as an expert within your field! Modifying your headline is straightforward. Go to Edit Profile within your profile menu, then simply select the Edit option alongside your name. Your professional headline appears beneath your name.

4. Skills, skills and even more skills! Skills are a tremendously powerful new feature in LinkedIn and you can now add up to 50 to your profile! These skills are just like keywords in an applicant tracking system which enable it to assist employers find you for the skills you would like to be found. Make sure that you submit all your key skills here. To add skills, in the Edit Profile area, scroll down the page below your experience until you find the skills area. Click on add skill and add away!


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