World Wide Web emerging trends for Africa

Businesses and organizations almost everywhere in Africa are anticipating a revolution with regard to access to the internet, technological innovation in addition to costs as a consequence of the speed of the latest undersea cables connecting the continent.

In excess of 90% of business decision-makers throughout Africa expect costs to decrease as well as levels of competition to increase significantly, in accordance with the Telecoms Trends in Africa 2010 report, released by World Wide Worx and Database 360.

The study, carried out among 1 182 internet-using small, medium and large businesses and organizations spanning 20 African countries, furthermore disclosed that the majority of African countries continue to be to a great extent dependent on sluggish as well as costly forms of online connectivity, for instance dial-up and satellite. Having said that, they are commencing the proceed to high speed broadband.

Arthur Goldstuck Head of World Wide Worx

“Our interviewers came across incredible excitement when it comes to the internet in all countries we surveyed,” says Louise Robinson, managing director of Database 360. “There is without a doubt that, in this new connectivity era, the very nature of the majority of businesses is definitely transforming.”

Database 360 operates a call centre in Cape Town, from where the participants were interviewed telephonically. The research was put together and then the information and facts analysed by World Wide Worx, a South African technology research company.

“ADSL is rapidly turning out to be the standard method of business access to the internet throughout Africa – in excess of 40% of companies in these 20 countries are utilizing it,” says Arthur Goldstuck, managing director of World Wide Worx. “However, we are able to understand the restrictions of already present infrastructure from the undeniable fact that satellite connectivity continues to be an integral part of the mix.”


More than one in five respondents stated they were making use of satellite connectivity, with a similar number preparing to include it with their options.

“Satellite is considered the most expensive means you possibly can use to gain access to the internet,” says Goldstuck. “The ongoing appetite for it informs us that, despite the fact that presently there is an expectation for considerably better as well as more affordable online connectivity, the reality on the ground continues to be one of limited infrastructure.

“Moreover, the moment organizations and businesses go online, the internet results in being significantly much more essential to their survival, and possessing a backup type of accessibility will become increasingly more critical.”

Countries like Mauritius, Ivory Coast and Namibia are without a doubt displaying robust growth in ADSL use by business, while Angolan organizations and businesses suggest the greatest predicted expansion for this type of broadband.


“It’s incredible to discover the way the degree of internet usage shoots up any place the new undersea cables have arrived and fibre optic networks have connected the cables to urban centres,” says Robinson. “The East Africa nations, in particular, are taking to social media as a general business tool to somewhat of a significantly greater degree when compared with practically anywhere else in Africa.”

The market research shows Kenya and Uganda as the biggest African end users of social networking for business. Having said that, even landlocked countries that have already in recent times observed significant improvements to their fibre optic networks, for instance Botswana and Zambia, are also shifting quickly in this direction.

The research additionally examines the utilization of general internet applications, email on cellphones as well as the introduction of cloud computing in Africa.

Go to the World Wide Worx website for more information and to download an executive summary of the report.

Source: mediaclubsouthafrica.com, skillworxecommerce.co.uk, techcentral.co.za, gottaquirk.com, networth.co.za

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