Lead SA

What is Lead SA?

Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers, that aims to highlight the achievements of the nation and celebrate the efforts of ordinary South Africans who continually seek to do the right thing for themselves, for their families and for their country.

Lead SA encourages individuals to stand up and accept responsibility for the challenges they face. The Lead SA initiative is a long term project that is set to be rolled out over the next few years. Through the small steps of individuals the nation will improve and prosper.

Why Lead SA?

The ability to change your life and your country is in your hands. Rather than feeling helpless, Lead SA encourages you to feel hopeful about your future and play an active part in unlocking the potential of your country. South Africa is filled with passionate people and the nation’s achievements are endless, but we need you to use your leadership potential and move the nation forward.?The real question is why not Lead SA.

How are we going to Lead SA?

Initially, Lead SA will celebrate South Africa and its leaders from Nelson Mandela, to the ordinary people who make a difference to our country through their everyday actions. It’s through the seemingly insignificant actions of others that a nation is built and we will highlight the positive steps people are taking in order to improve the lives of those around them.?We will also challenge issues and behaviours that undermine our country. We will hold those in positions of power accountable for their actions. As the excitement about leading our country develops, we will be guided by listeners and continue to grow our involvement.

How can I get involved in Lead SA?

It’s quite simple. It starts with you. Your actions have an undeniable impact on those around you. By positively changing your behaviour, you are able to positively change the world you live in. Even your seemingly insignificant behaviour, like smiling at a stranger or not littering, has an effect on people’s lives.?By choosing to promote the positive and standing up against the negative, you can lead South Africa.

How can I lead SA?

As a South African, you have the resilience and passion needed to change the nation. It may seem like a huge responsibility and an impossible task, but it’s certainly achievable if you choose to simply do the right thing. Together we can achieve immeasurable success.?Here are a few simple ways to become a proactive leader:

1.    Stand up for what’s right. If you’ve had a glass too many, let a designated driver take you home.
2.    Stand up to corruption. Don’t bribe.
3.    Stand up for morality. Report crime.
4.    Stand up for your community. Get to know your neighbours.
5.    Stand up against indifference. Take an interest in those around you.
6.    Stand up for free speech. Listen to the other side.
7.    Stand up for your future. Respect the environment.
8.    Stand up for education. Read to your children.
9.    Help instead of Hinder. Say yes when asked to do a favour, don’t look for excuses.
10.    Acknowledge goodness. When you have something good to say, say it.

What issues will Lead SA tackle?

Lead SA will tackle challenges and promote opportunities facing South Africa by highlighting both areas of concern and areas of achievement. We will actively try to make a difference through mobilizing the resources and commitment of our listeners and readers.

At the same time, we will make a concerted effort to change the often negative mindset of individuals into something positive. We will constantly provide a holistic view of the country highlighting not only the bad, but also the good. We will celebrate our successes and share the stories of South Africans who make a difference, both large and small. It is our intention to encourage the spirit, inspire a shared vision and enable others to act. Along the way, we will challenge processes that are unfair or inefficient. In doing this we will strive to act as true leaders.

Our country faces many challenges and overcoming them requires action. Accordingly, if we need to mobilize support for an initiative, we will. It is important to keep in mind that the success of Lead SA rests on all of us. Lead SA is about you. It is about your ability to make a difference.

We have short, medium and long-term objectives. While we concentrate on so-called “day to day issues”, and continue to reiterate the need for citizens to “do the right thing”, we have identified five areas of major focus:

*Personal challenge: South Africa has a long heritage of moral leadership. Both ordinary citizens and our great leaders have acted with a morality that has inspired the world. Lead SA recognizes that South Africans want to do the right thing. We will share stories to help each of us keep our moral compass pointed in the right direction. The time has arrived for all of us to do the right thing in all aspects of life. It is time to take the power into your own hands. It begins with you. Do not bribe; respect the law; blow the whistle on criminals; respect the environment; get to know your neighbours; give back to your community by volunteering your time and talents; play an active part in your family; show national pride; listen to others; spread goodwill and the spirit of ubuntu.

*Leadership: Lead SA will constantly highlight excellence in any form. We will profile the “unsung heroes”, share leadership skills and grow and develop new talent. Each and every citizen is a leader in his or her own right. Lead SA will share their stories and use them as examples to inspire others.

*Education: It goes without saying that we will fail if we don’t educate our nation. Lead SA’s goal is to help improve our Matric pass rate. While we highlight the problems within our system, we will also zoom in on solutions and celebrate pockets of excellence – be they educators or learners. In this way, we hope to address the problems of the unskilled and the uneducated.

*Square Kilometer Array (SKA): The Square Kilometer Array is set to be the most powerful radio telescope ever built. South Africa has been shortlisted to win the bid and host this world project. The SKA project will bring huge amounts of technology investment into the continent and will act as a catalyst for education in the science and engineering subjects.

Lead SA will drive the mobilization and at the same time, educate South Africans about the importance of the SKA project. We will constantly outline its benefits from job creation to education and boosting the economy. This project is as important as the 2010 FIFA World Cup and it will take the contribution of all South Africans in order to ensure its success.

*Sport: Sport is always seen as a way of unifying the nation and the 2010 FIFA World Cup was testimony to this. The grassroots development of soccer needs to be promoted and encouraged at every turn. At the same time, we must get behind our national soccer squad and ensure they qualify for 2014 Brazil. We will focus on the many steps that need to be taken to ensure that Bafana Bafana shines. We will mobilize support to get the 2020 Olympics to one of our cities

In summary, Lead SA will make a difference in all areas. We must be the change we want to see. We are encouraging you as a South African to stand up and lead South Africa, for the sake of your family, your community, and your country.

I’m not a leader in the workplace or my community, can I still Lead SA?

There are many different types of leaders. We don’t all have a platform and a voice, but we can all have a big heart. History starts not in the future but now, with people like you leading our beautiful country forward.

One of South Africa’s greatest leaders Archbishop Emeritus Desmond Tutu recently announced his retirement from public life, but that doesn’t mean he’ll ever stop being a leader.

How can I see if Lead SA is making an impact?

You can follow Lead SA on Twitter, Facebook and Youtube. The Lead SA website (www.leadsa.co.za) will also feature ongoing projects and inspirational stories of everyday South Africans who continue to make a difference in their communities.

This information can help you get inspired and make a difference.

How do I contact Lead SA?



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