UN-Water is dedicating World Water Day 2010 to the theme of water quality, reflecting its importance alongside quantity of the resource in water management.
The World Water Day 2010 and its campaign is envisaged to:
* Raise awareness about sustaining healthy ecosystems and human well-being through addressing the increasing water quality challenges in water management and
* Raise the profile of water quality by encouraging governments, organizations, communities, and individuals around the world to actively engage in proactively addressing water quality e.g. in pollution prevention, clean up and restoration.
World Water Day 2010 activities will aim to communicate messages on water quality, ecosystems and human well-being.
These include: the World Water Day 2010 website and communication and outreach materials, key publications and flagship initiatives around water quality; a global event on water quality around 22 March 2010; a policy dialogue for global commitment to address water quality, ecosystems, and human well-being challenges at key global political events; and outreach for action to address water quality challenges at other key conferences and campaigns.
International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.
An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED). The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day.